MSQ

Freedom, choice and empathy: Rewriting the rules in contraceptive brand design. In an opinion piece published by Transform magazine, our London-based Head of Strategy and Provocation, Deborah Stafford-Watson, explores how designers can completely rethink traditional approaches to women's healthcare brands. On the heels of our work with America's first over-the-counter contraceptive pill, Opill®, launching into market, Stafford-Watson reflects on the once-in-a-lifetime opportunity to shift the dial; to take a revolution in access and use that to transform how women's healthcare products themselves could look and feel. In the article, Stafford-Watson references: - The power of personal - A braver brand world - Design and cultural legacy Read it here: https://lnkd.in/eCcJawgP #design #strategy #insights #healthcare #womenshealth #opill 

UDG & Contentful Executive Lounge in Berlin – Recap of an Inspiring Evening! 👀 Yesterday, the Berlin edition of the United Digital Group Executive Lounge took place at the headquarters of our partner Contentful. Over 20 industry experts gathered to discuss "CX and AI – Unlock the Power of Digital Content" while enjoying a selection of exquisite wines 🍷 from VDP.Die Prädikatsweingüter. 🎤 The speakers provided thought-provoking insights that sparked engaging discussions: ✨ Uwe Todoroff, CX Lead @ United Digital Group: "F**k AI – Don’t force it. (Microsoft? No!) Google! will solve it." ✨ Julia Holze, Co-Founder of COSMICGOLD: "Scientists are the true heroes of the start-up scene." ✨ Alexander Braunreuther, CTO & Co-Founder of Ninetailed: "Digital user interactions will be entirely tailored to the user and the moment." ✨ Benjamin Buchholz: "Those who follow the MACH paradigm have a reliable solution for digital transformation." 📃 Key Takeaways from the Evening: ✔ Should we really chase the AI hype? 🤔 ✔ It’s crucial to evaluate the pros and cons of new technologies from ethical, economic, and ecological perspectives. ✔ Digital experiences are becoming increasingly personalized – with sustainability in mind. ✔ Sustainable thinking and action must be integral to the digital transformation journey. A big thank you to all participants, speakers, and the organizing team – Benjamin Buchholz, Annette Steinfeld-Schlegel and Kristin Montag Brown from Contentful. Thank you for the fruitful discussions: Claudia Fischer, Sebastian Grebasch, Stefanie Tietz, Stefan Schulz, 🚀 Boaz Balachsan, Franz Mattuschka, Roman Sauter, Ruslan Krohn, michael Lemke, Alexey Markarov,... You created an outstanding and inspiring event for everyone involved! 🥰 We look forward to continuing the proven format of the UDG Executive Lounge in 2025! 🗓️ #UDG #Contentful #ExecutiveLounge #AI #CustomerExperience #DXP

Last Wednesday, leaders in #B2B marketing gathered to discuss the future of sustainable growth at Effie Worldwide for the International Advertising Association (IAA) NYC B2B Brand Summit —a collaboration with LinkedIn, WARC and Stein IAS. Key insights from the event include:   While the level of companies’ maturity in unifying brand and demand marketing varies widely, there's a universally expressed need — and momentum — to increase maturity to drive effectiveness and efficiency.   A deeper understanding of the composition of buying groups and group decision drivers is foundational to aligned marketing and sales success.   Bringing greater craft to storytelling offers a powerful opportunity to enhance brands and elevate categories. Thank you Jann Martin Schwarz, Marc Keating, Beth Yates, Lisa Maxwell, Alice Cherry, Jay Sauerbrei and Alexis Wolf for sharing your insights. Keep an eye out — the next IAA B2B Brand Summit is coming soon. #B2BMarketing #MarketingAndAdvertising

The 02 is here ⚡ Smarts Social, Creator Hub and PR teams helped launch Lynk & Co’s first full electric car model, the 02, to a global audience of media, influencers and car enthusiasts in Milan last month. “The Electric Banquet” was a feast for all senses as the new model was unveiled through an immersive experience with music, dance, digital art and culinary innovation! For those not in the room - they had behind-the-scenes access through the Instagram Broadcast Channel and a YouTube Premiere live from Milan. Watch here:  https://lnkd.in/emimzVcr

Last week at The Soho Hotel, we hosted 'The Future of Digital Experience' - exploring how the intersection of human behaviour, AI, and data will reshape digital experiences in 2025 and beyond. Key insights that emerged: 🎯 The future isn't about AI taking over, but finding the sweet spot where technology amplifies human understanding 🤖 Traditional A/B testing is evolving into dynamic creative optimisation that adapts in real-time to user needs and behaviour 🧠 Biometric research is transforming how we measure effectiveness - we can now understand emotional responses that users themselves might not recognise 🫧 Data clean rooms are revolutionising personalisation, enabling deep customer understanding while maintaining privacy Huge thanks to our brilliant panellists Samantha Gerson from the CIPD and Ilyan Kovatchev from Simplyhealth who shared fascinating practical insights about balancing technology innovation with human needs. Their real-world examples of implementing AI solutions while maintaining customer trust were particularly valuable. It's clear that winning organisations in 2025 won't be those with the most advanced technology, but those who best combine human insight, AI capabilities and responsible data usage to create meaningful connections. We're currently finalising our comprehensive report on 'The Future of Digital Experience: 2025 and Beyond' - watch this space for its release! #DigitalExperience #AI #CustomerExperience #FutureOfTech #DigitalTransformation #UX

The 02 is here ⚡ Smarts Social, Creator Hub and PR teams helped launch Lynk & Co’s first full electric car model, the 02, to a global audience of media, influencers and car enthusiasts in Milan last month. “The Electric Banquet” was a feast for all senses as the new model was unveiled through an immersive experience with music, dance, digital art and culinary innovation! For those not in the room - they had behind-the-scenes access through the Instagram Broadcast Channel and a YouTube Premiere live from Milan. Watch here:  https://lnkd.in/emimzVcr

Wir freuen uns auf die @T3CON24 – und auf den Lightning Talk ⚡ am 27.11. mit Mathias Reinhardt und Marcus Strobel zum Thema White-Label Modular System with TYPO3: A production line for Digital Touchpoints!   Hier geht’s zum vollständigen Programm: https://lnkd.in/esu5yv_Z _____ #T3CON24 #TYPO3 #Düsseldorf #UDG

Yesterday at The Gate London, we had the pleasure of supporting the #BaronsCourtProjectCharity through their 'HomeLess Made' initiative, selling beautifully crafted Christmas cards created by individuals experiencing homelessness. Thanks to everyone’s generosity, we raised an incredible £473 to support those in need this holiday season.  

From the first moments of preparation to the last seconds of the year, Starbucks helps make the holidays merrier and we helped spread the joy. If you haven't seen it all over your TV and internet, check out our latest video work for Starbucks. #client

What a moment for Elmwood Singapore! We’re proud to share that we’ve been shortlisted for Southeast Asia Brand Design Agency of the Year at the Campaign Asia-Pacific Agency of the Year Awards! 🎉 This recognition marks our second consecutive year in this category, following last year’s Silver win—and we couldn’t be prouder of our talented and passionate team in Singapore who make it all happen! 💪 Congratulations to all the other agencies nominated—we’re honored to be in such great company. Looking forward to the awards ceremony! #AgencyOfTheYear #CampaignAsia #BrandDesign