Ogilvy Health

As we emerge from the 2024 election, Julieta Smith, SVP, Strategy, shares her POV on how we can brace for change in healthcare communications. - With $1.9T spent on healthcare in 2023, expect continued drug price negotiations and cost-control efforts.  - The president elect’s platform signals a market-driven ACA replacement and Medicaid block grants, which could reshape coverage, especially for low-income households.  - Deregulation ideas, potential FDA/CDC leadership shifts, and U.S.-China policy shifts could affect drug access and healthcare systems.    Read the full insights here: https://bit.ly/3ZhsZo0

We’re searching for the next generation of healthcare marketers.    Our Summer Internship Program is currently accepting applications through the beginning of February. As part of our legacy of creativity, global network, and deep expertise, our interns will have the opportunity to learn from industry leaders and gain inspiring hands-on experience.     Apply here: https://bit.ly/3AZnyAv  

We’re thrilled to be named a finalist for our collaboration with Sanofi in the “Best in Rare Disease” category at the PRWeek Healthcare Awards! This initiative involves partnering with the hemophilia community to drive meaningful conversations and create more patient-centered hemophilia treatments and care solutions.    More here: https://bit.ly/3V1g32P

The One Club for Creativity has announced their Jury Presidents for the ADC 104th Annual Awards, and we’re thrilled to see our very own Renata Maia be selected as one of the top creatives to serve in the Pharma/Health & Wellness category. The ADC Annual Awards has continuously recognized global excellence in craft and innovation since 1920. We can’t wait to see what inspiring work will be recognized this year! More here: https://bit.ly/48Fh3PM  

We’re still reflecting on the impactful takeaways from “Amplifying Voices, Transforming Healthcare: A Conversation On Equity.” This panel, hosted in collaboration with 2045 Studio, was moderated by our very own D'Anthony Jackson, VP, Social Influence, with speakers Shannelle Armstrong Fowler, Senior Communications Executive, AbbVie, and Melodie Narain-Blackwell, Founder, Color of Gastrointestinal Illnesses, Inc. (COGI - Co-Gee).     Some of our key learnings included:     - Representation From the Start: Ensuring diverse representation in the planning stages is crucial to creating healthcare solutions.   - Equipping and Investing in Diversity: Supporting diverse talent requires more than inclusion; it involves active investment in their advancement.   - Building Trust in Communities: Medical mistrust in marginalized communities can lead to improper treatments. Trusted partnerships and community involvement are key to overcoming these barriers.

Grateful for the valuable insights shared by Christianna Gorin, Jenny Sheng (HBA/Innmaven), Cynthia Jones (Johnson & Johnson), and Sarah Krüg (CANCER101 Inc.) on the evolving needs of cancer branding. This panel, hosted in partnership with the Healthcare Businesswomen’s Association earlier this week, highlighted the importance of shifting perspectives to better serve patients. Learn more about this initiative: https://bit.ly/4fnsoqs

Femtech has the potential to significantly address gender health inequality. Atin Roy, SVP, Ogilvy India, shares his POV on how Femtech empowers women to take charge of their health by providing tailored health solutions, such as menstrual and pregnancy tracking apps, maternal health monitoring, and chronic disease management tools.    Full insights: https://bit.ly/3CuGdVu  

This Transgender Awareness Week, Ogilvy Health stands in solidarity with the transgender community, amplifying voices and supporting inclusion.     Ogilvy Singapore’s work with Vaseline’s Transition Body Lotion—a groundbreaking, clinically-driven skincare solution for transgender women—reflects our commitment to creating spaces where everyone can feel seen, celebrated, and empowered to live authentically.  

We’re thrilled to have won gold at The Drum Awards in the Social Purpose: Healthcare and Pharma category! Many thanks to De Alba Cancer Foundation and Ogilvy México for their collaboration and exceptional work on this campaign.     Aiming to improve testicular cancer detection, “Test-icles” presents a creative solution for early diagnosis of testicular cancer, which today is the second most deadly cancer in Mexican men between 15 and 35 years old.    More here: https://bit.ly/3CC4kRU  

In a digital-first world, health and wellness brands have unprecedented opportunities to connect with consumers in meaningful ways. Christianna Gorin, Chief Growth & Strategy Officer, shares with AdForum how Ogilvy Health is navigating this transformation—leveraging social media, influencer partnerships, and data to foster genuine connections that empower healthier choices.     Full insights here: https://bit.ly/40K9i9u