Opinium

Are disposable vapes fuelling a waste crisis? Fantastic to see our insights in the headlines again, this time, our research for Material Focus is featured in The Independent. Our findings show: 🚮 5 million single-use vapes were being binned each week in 2023 🗑️ An estimated 8.2 million big puff, single-use and single-use pod vapes are thrown away every week or recycled incorrectly in the UK. That equates to 13 per second 🤯 Great work from Maria Stapleton and Debbie Shuttlewood. To find out more, check out the article below. https://lnkd.in/eNNdrsCc #Vaping #Insights #MarketResearch #Environment

How prepared are you in case of flooding? Our research for British Red Cross shows: 🚧 Two-thirds of the respondents said they believe flooding is getting worse but only 41 per cent said they think their community is prepared. 🚨 The survey also found 42 per cent of those who reported living in a high-risk flood area said they have not signed up for flood warnings because they either had not heard of them or did not know how to sign up. Check out the rest of our insights in this article in The Independent: https://lnkd.in/ekAwRPCY #Insights #MarketResearch #StormDarragh

We are thrilled to have been awarded "Top Pick for Market Insight Provider" by the Financial Narrative! 🏆 Financial Narrative is the world's leading community for senior financial marketers and communicators, a venue to share best practices, educate our teams and grow professionally. #FinancialServices #Insights #MarketResearch

We know how easy it is to get caught up in day-to-day deadlines and delivery. Our end of year parties represent a chance to take stock, look back and celebrate our brilliant colleagues - Opinium style - in London, New York, Amsterdam and Cape Town. We dined, we danced, and we may have had one or two drinks... A huge thank you to our colleagues for their hard work this year, and well done to everyone who braved working the day after the party! #OpiniumLife

Our research shows that the Majority of IFAs are dissatisfied with Labour Budget. Global Head of Financial Services, Alexa Nightingale, "The findings highlight growing concerns among financial professionals, who argue that the Budget fails to address the real needs of businesses and consumers, further eroding confidence in the government’s economic approach".  To find out more, check out our website below, or some of the news coverage in the comment section: https://lnkd.in/dbg9HEk2 #FinancialServices #Budget2024 #Economy #Insights

House of Commons: our amazing Research Director, Jordan Wood had the pleasure of being involved in the Digital Connectivity Forum event this week to launch the Diversity, Equity and Inclusion Working Group. This marks an incredibly important move in the Telecoms sector and one Opinium is proud to support. Thanks to Chi Onwurah and everyone on the panel for a brilliant discussion.

Twas the month before Christmas, when the ads did appear, Opinium got to work, to see who’d bring cheer. 🎄 Out to 8,000 UK adults they went, using Opinium’s advertising optimisation tool AdVantage, to get metrics, the survey was sent. 🔍 With insights in hand, they tracked what’s ideal, to see which Christmas ads truly appealed. So, who topped the list, and who caught the eye? Let’s see which campaign reached the festive high! 🤶 https://lnkd.in/eu8TvX3M Great work from Helen Foord 👏 #Christmas #Insights #MarketResearch #AdTesting

Opinium is excited to launch the second series of our Life Events report, taking take you behind the curtain of how Life Events are driving the demand for protection insurance. Our latest research explores why Gen Zs and Millennials are fast becoming an emerging customer base for protection insurance, why many consumers are still going without proper protections in place, and how providers can increase engagement with the sector. We are delighted to be able to offer complimentary, personalised briefings of the results. Get in touch to book in a short virtual briefing. First up, here is a teaser on what's most important to consumers when thinking about their protection insurance provider. Follow the link for more info: https://lnkd.in/dXPFxjAM #FSLifeEvents #FinancialServices #protectioninsurance

Great to see James Endersby (Opinium) in the PRmoment discussing the value of celebrating industry awards. "We know that recognising excellence is more than a celebration, its a necessity for progress!" Check out the article here: https://lnkd.in/ePJje9ub

Best of luck to all of our clients and colleagues tonight at the Market Research Society (MRS) Awards! We are up for: - Agency of the Year - Best Place to Work - International Research - B2B Research - Public Policy/Social Research - Best New Venture (Opinium Amsterdam) - Young Researcher of the Year: Eliza A. - Young Researcher of the Year: Zoe Rivlin Fingers crossed for everyone tonight! 🤞