Performance Marketing World

Great to chat with Performance Marketing World about Zurich Insurance's customer-focused vision - thank you Jyoti Rambhai for the write-up.   The insurance industry is changing, and we're welcoming that. This year, the industry will be defined by those who prioritise customer loyalty, personalised service, and a proactive approach to risk prevention. We're embracing these trends and leveraging the power of data - along with consistent messaging across a variety of platforms - to build more meaningful customer relationships. By deeply understanding our customers' needs and preferences, we can deliver exceptional customer experiences. Read the full article to learn more about our vision for the future of insurance ➡️🔗: https://lnkd.in/ddy98UbN #ZurichInsurance #CustomerFocus #CX #CustomerFirst Daniele Calderoni Artur Martins Clairy Moraitou Aleksandar Vidovic Michelle O'Reilly Tracy Dickerson

Top 5 performance marketing campaigns this week: from Cadbury’s football-inspired multichannel campaign to Jameson’s new social media strategy. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top 5:  – Cadbury UK launches multichannel campaign celebrating top football players – SXSW London appoints Assembly Global as its first-ever media partner – Nexer Digital launches 'I Matter Too' campaign to promote digital accessibility – The Happy Egg Company launches 2025 campaign to promote hen welfare – Jameson appoints Highsnobiety as new social media agency Chris Parker Mondelēz International Tanya Whitehouse elvis | creative agency | b corp Clare (Hill) Morris Matt Adams Hilary Stephenson Anita Nutchey Nobile Food Emma Singleton Live & Breathe Live & Breathe Studios #performancemarketing #campaigns #advertising #brand #creative #multichannel #data

Congratulations to the Meta Agency Awards Rising Star winner Narayan Persaud – a true leader in paid social and shaping the future of digital advertising with his inspiring work at Assembly Global and beyond. Read his interview here: https://bit.ly/4js5Gjs #ad #paidsocial #metaagencyawards #risingstar

Say hello to Upp.ai, a trailblazer in AI-driven marketing optimisation and a key partner of Performance Marketing World Unlocked 2025! 🤖✨ Their cutting-edge tech is revolutionizing how brands scale performance and efficiency. We’re proud to collaborate with Upp.ai to push the boundaries of marketing innovation. 💡 Get your tickets now! 👇 https://lnkd.in/e-t9xHre

IPA Bellwether: 15 marketers on the categories to watch in 2025. The latest IPA Bellwether report revealed that main media spend plummeted in Q4 to a net balance of -4.3% quarter-on-quarter, compared to 4.3% in Q3. With projections for spend across some of the key performance channels looking rather pessimistic, PMW spoke to 15 experts to find out if this is really the consensus among marketers and the advertising categories to keep an eye on for the year ahead. Read the full analysis via the link in the comments. With insights from: Tom Stone re:act Ed Wale LG Ad Solutions Ellie Lane Quantcast Philip Acton Adform Karla Smith Ogilvy UK Ogilvy Julie Selman Magnite Gideon Adey UniLED Jon Hewson Audience Store Billy Mills eBay Advertising Maor Sadra INCRMNTAL Anna Uprichard Blackhawk Network Virginie Chesnais Happydemics Ben Putley Alkimi Lauren Maynard FutureBrand Alex Cheeseman Outbrain #AI #IPABellwether #performancemarketing #advertising #adspend #government #budget #data #research

Channel 4 is making bold strides in their digital transformation, and Meta’s AI tools are helping them along the way. With personalised content and continuous testing, they’re driving higher streaming numbers in a competitive market. Read their story here: https://bit.ly/4iLkRUk #ad #streaming #digitalmarketing #innovation #AI #contentstrategy #media #tech #advertising

Resell me a… money clip: Greenpark’s Chris Pearce takes on PMW’s challenge. From polaroid cameras to dial-up internet, many a marketer has taken on PMW’s ‘Resell Me a Pen’ challenge, but whose pitches have packed the most punch? On the latest episode of the Performance Marketing Unlocked podcast, Greenpark Digital’s Managing Director, Chris Pearce, attempts to resell the gold-plated money clip – an old school accessory for storing a person’s paper money. Watch the full pitch below and listen to the full podcast episode via the link in the comments. #performancemarketing #advertising #resellmeapen #social #search

Journey Further have come onboard as a valued partner for Performance Marketing World Unlocked 2025! 🎯 Known for their clarity, focus, and results-driven strategies, Journey Further continue to raise the bar in performance marketing. Together, we’ll unlock new levels of growth and innovation. Are you ready to join the journey? 🌟 https://lnkd.in/e-t9xHre #JourneyFurther #PerformanceMarketing #PMWUnlocked

Performance Marketing people: Criteo appoints new CEO while Havas London CEO steps down Also in this week’s people moves, ECN appoints UK Sales Director, Interband announces Global CCO, Vidmob hires Head of Marketing, and more. View all of the latest performance marketing people moves via the link in comments. Michael Komasinski Criteo James Fox mark whelan Havas London Shruti Dube Meta Charlie Haigh-Monk Executive Channel Network (ECN) Fura Johannesdottir Interbrand Robert Rakowitz Vidmob Ruth Cartwright Sky Media UK Sky Media Tristan Findlay System1 Denise Breslin Uber Advertising Debra Berman Zitcha James Pugh re:act Andy Stevens Charlie Goldring Mandy Rayment Talon Thomas Bailly Pagel COLIN Utiq #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #CMO #marketer

IPA Bellwether: 18 marketers on AI’s influence on the industry and what channels to invest in. The latest IPA Bellwether report highlighted a growing emphasis on AI within the advertising landscape. To understand how the technology will shape the next evolution of adland – and where investment should be directed – PMW spoke to a panel of experts, capturing their insights on this pivotal shift. Read the full analysis via the link in the comments. With insights from: Tom C. Experience Tom Berry MikeWorldWide Lucy Bristowe Kantar Media Kantar Jim Rudall Intuit Mailchimp Andrew Mole pubX Guy Jackson RAAS LAB Aleksandra Drozda RTB House Anna Forbes DoubleVerify Mateusz Rumiński PrimeAudience Charlie Johnson Digital Envoy Andy Jones Samsung Ads Ryan Nelsen StackAdapt Samuel Budd Buddy Media Alex Pym Acxiom Nick Emery Jellyfish Jason Megson Sparks EMEA Tom Ghiden JOAN Creative Fergus McCallum TBWA\MCR #AI #IPABellwether #performancemarketing #advertising #adspend #government #budget #data #research