Marketing Week

Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market Despite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO. https://lnkd.in/eqPPgPZb

Paddy Power and Irn-Bru best rated Euros ads, study finds The overall effectiveness of Euros-themed ads in the UK has risen since the last tournament, says effectiveness firm System1 https://ow.ly/lJNG50StP3L

‘Challenging perspective’: EE on the value of having a long-term agency partner With a partnership spanning over a decade, EE and Saatchi & Saatchi discuss trust, challenging perspectives and the power of tenure in a crisis https://lnkd.in/eD9ehuC5

Channel 4 promotes interim CMO to permanent role Katie Jackson was appointed interim CMO in March, and will now lead the broadcaster’s marketing in a permanent post https://lnkd.in/esPWnKPG

Set in the glorious backdrop of Frameless Immersive Art Experience, this years inductees of Marketing Week's Cx50 gathered together for a night of celebration! Zone Cognizant Adobe #cx50

For the first time in five years, yesterday saw senior marketers gather together to judge the Marketing Week Awards, in partnership with Ozone | Powering the premium web, Digitas UK and Whalar Marketing directors and CMOs from a range of categories gathered at Live Nation Entertainment's UK office, with many more joining online to dissect entries and determine shortlists. It was such a pleasure to host some of the most experienced, and discerning minds for a great discussion, and debate on what good looks like. What we're left with is shortlists of great quality, which we will unveil later this month. #MWAwards24

Tag yourself: 'Which Marketing Buzzword to you associate with the most?' Check out the latest cartoon from the Marketoonist

Established 264 yeas ago, UK homeware company Salter was long overdue a marketing strategy, explains brand director Tracy Carroll https://lnkd.in/e_R2cugQ

Brands need to stop only focusing on the negatives of the female experience when it comes to women’s sport marketing, says Laura Weston & Jules Hilson https://lnkd.in/eQfrdX5C

Streaming platform Tubi makes UK debut with focus on ‘brand over content’ The newest video streaming platform to enter the UK hopes to make its mark with a “brand-first” approach and “diversity of content”. https://lnkd.in/ePKsBdRh