PRmoment

Good and Bad PR: the year in review from Andy Barr, Season One Communications "A whole year has rolled around and who doesn’t love a yearly round up? Well, it doesn’t matter what you want, you are getting one anyway. "When prepping for this article (despite what you may think, this is not my first rodeo), I like to have an overall think as to who had an overall Good or Bad year in PR. On the Good PR front brands like Greggs have had another stormer and solidified it's position as one of the UK’s most successful and loved brands. The Double Gregger bus tour has caught my eye, as have TV appearances in various documentaries. Will it continue into 2025, of course it will!" Read Andy's in-depth review https://lnkd.in/eYC4YpZM

LinkedIn as a B2B marketing channel 📆 23rd Jan 2025, 3:55PM Price: Early bird £45 + VAT (until 24th Dec) LinkedIn has become a key channel for B2B marketers, but are you using it as effectively as you could? You'll find out all you need to know at our upcoming webinar... https://lnkd.in/exkzB3wv

It's our last newsletter of the year! We'll kick this week's newsletter off with some excellent round-ups of the year from two guests who are as guaranteed to give us good content on a monthly basis as Santa is to indulge in a mince pie on Christmas Eve! We're talking about you Andrew Bloch and Andy Barr! As well as this, we've got some excellent round-ups, and some brilliant anecdotes from the dreaded Christmas Eve PR shift! We'll see you next year 👋

LAST CHANCE Our early bird discount for our The Intersection of Data, Planning and Measurement Masterclass is ending this evening. Save up to £150 while learning: How to build a PR evaluation framework The PR Tools showdown: Which PR tools are the best? The data sets of paid media How to build a data & measurement infrastructure within your PR team and so much more. Learn more below https://lnkd.in/ePu_JAKE

As the PRmoment Award deadline approaches, we'd like to take a moment to celebrate our sponsors 👏 Big thanks to Censuswide, LATTE, markettiers, Opinium, People Like Us, PRCA, UK Black Comms Network ad 72Point. The final entry deadline is Friday 17th January, so ensure it's in your calendar as a priority in the new year if you haven't already entered! Take a look at our categories here: https://lnkd.in/eRPahRV

The media relations 2025 health check: leave spray and pray behind As we reach 2025, among the welter of challenges facing PR, one thing remains constant: media relations. It’s the special sauce of PR, the bit that no-one else does. As many as 83% of PRs identify it as their most time-consuming task, according to MuckRack data. It’s also a source of frustration and burnout, exasperating many a PR person, client and journalist. So I asked some of the industry’s leaders whether they think media relations are broken beyond repair, or if we can turn things around. Does media relations have a ‘spray and pray’ problem? Martin Loat OBE, special advisor to Synapse Media corp. answers this question and more. https://lnkd.in/eSKGNqbd

How did we get to the Christmas mark this quickly? For Kim Allain it was her last Stunt Watch before the Crimbo break and she went out with some creative bangers. Last week's finds included Hellmann’s and its baggies, B&Q shattering the realities of Christmas and an Inequality Street campaign. https://lnkd.in/evkdNbBG

Using IPSO as a crisis PR tool The Independent Press Stands Organisation ('IPSO') regulates all the Fleet Street titles except The Independent, The FT and The Guardian, all of whom operate their internal complaints system, which is supposed to mirror the IPSO scheme. IPSO publishes an Editors' Code, which, if it were properly enforced by IPSO (which it is not) would radically improve the quality of the British press overnight. But the IPSO Code, when deployed with sufficient savvy, is an essential tool in crisis PR - especially pre-publication. Jonathan Coad, Crisis PR lawyer shares his advice on how you can use IPSO as a crisis PR tool https://lnkd.in/ehDZ4u8f

Early bird deadline for this PRmoment masterclass is THIS FRIDAY (20 Dec). Book here ➡️ https://lnkd.in/eDYMwBJz #PR #Comms #prmeasurement #commsmeasurement #communications

As the Christmas break approaches, we've gathered some great content for your last week in the office. So if you're on the lookout for PR tips, tricks and excellent events, then we've got just the content for your commute home!