PRmoment’s Post

Sound PR strategies work well for businesses with story to tell, here are just a few examples of a PR execution working as it should!

Facing a PR Nightmare? Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action. Is your brand facing negative headlines? Start Here with my article in Entrepreneur Media: https://lnkd.in/eHM42g3g Then, review the options available from our team at Edit Media: https://lnkd.in/eTnQ7XUU ___ #brand #PR #publicrelations #headline #news #crisis #business

We are often asked, “Do research-led PR campaigns work for more ”serious” publications, as well as the red tops?” The answer is YES, with the right ideas and execution. A few examples of recent Perspectus Global and GingerComms hits…. from The Times, to The Guardian, Telegraph, Indy100, Evening Standard, Sky News, BBC News, Forbes, The Week, and iNews… #earnedmedia #insights #surveys #UKnews

"The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” —STUART EWEN PR is about narrative. It’s about context. PR is not about the bullsh*t we’ve been led to believe it is… Truth is, there are millions of ways to see any one event. As many perspectives as there are people. But which perspective a group decides is the REAL story is up for debate. That’s where we step in. Done well, PR is your ticket to controlling the narrative in the court of public opinion. It can aid every media channel that you operate on. Not only that, but it can turn good times into GREAT times for your company. And turn crises into opportunity.

Congrats to our client, i.c.stars! So, how'd they get this media coverage? A reporter at IT Brew saw a TV segment on Chicago's ABC-7 that featured i.c.stars' new program. That reporter reached out to i.c.stars to do this piece. Yesterday, the reporter's piece ran. It was a glowing feature story about the new program. And it got top billing on ITBrew.com, a leading trade publication for the IT industry. This is "stair-step PR" in action. Local media coverage --> Trade media coverage --> National media coverage. Landing in a top trade outlet like this is a phenomenal way to get into top national media outlets like Bloomberg, CNBC, WSJ, and the NYT. Why? Because reporters at top media outlets get story ideas from trade journals. Your brand can totally get national media coverage. And you don't need a PR firm to make it happen. With the right tools and training, you and your team can excel at PR. Don't have the internal bandwidth? This is also something a trained VA can manage for you. Congrats again to the team at i.c.stars for making this happen. We are thrilled for you and psyched for everything to come.

Oh we do love a stat, especially when it proves a key point 📈 📉 . The media landscape is changing *sob* so brands and organisations need to be thinking more widely about their PR activity and what it means for them. Read more below ⬇

While browsing for industry insights, we came across an article on managing PR crises that we believe is worth discussing! 🧐 So, what exactly is a PR crisis? It’s any situation that can harm your brand’s reputation, whether it’s a negative review, a public misstep, or an unexpected event spiraling out of control. 😵💫 When a crisis hits, it can spread quickly, often amplified by social media and news outlets. The impact? 📉 Loss of trust, a damaged reputation, and even financial setbacks. Without effective management, it can take years to rebuild. That’s why partnering with a PR agency is key. 👥 We help control the narrative and guide businesses through turbulent times, ensuring they come out stronger on the other side. Want to know more? Read the full article here: https://lnkd.in/dcwdj5QQ #DiFinePR #PRcrisis

Mastering the Media on the Go 💼 Had to film this reel between meetings to share some advice from a friend who’s in the thick of it as a PR manager. We were talking about how to really get into the news—perfect tips for anyone looking to make headlines! #MasteringMedia #PRTips #MakingHeadlines #MediaMoves

We've had lots of "locus of control" issues come up with clients and media of late. Here is a friendly reminder about what elements of the PR process you / your PR function control, and what media controls: You control: the start date of execution of PR activities The media controls: publication date ---- You control: the information you send to media The media controls: what gets published ---- You control: how you frame a story when you pitch it The media controls: the ultimate framing of a story ---- Try to keep this in mind. PR is made to influence an outcome. It does not guarantee an outcome.

If you work in the communications/media, you need to be reading SEMAFOR. This piece by Ben Smith and Maxwell Tani captures the fundamental changes in our industry centered around how mainstream news outlets aren’t the only ones influencing public opinion. "The biggest shift in contemporary politics and PR may be that the cost of an error has dropped, while the value of ubiquity has risen...Conversely, a fragmented media landscape means that you need to go on ten podcasts to reach the scale of audience a cable television show used to command. And so a new wave of public figures, and their advisers, will need to navigate in a looser and more forgiving media landscape."