Provenance

Our new research with British Retail Consortium found that major UK retailers are making an average of 3 green claims for every product online. ✅ At the same time, the data revealed some of the challenges in making sure claims are compliant with regulation. 📊 To help retailers meet these challenges, we’re excited to announce the Retailer Green Claims Forum. A new initiative enabling shared learning amongst retail sustainability leaders’ experiences, and closer alignment with regulatory standards. 🤝 👇 Check out the links in the comments to 1) Read more about our research findings and 2) Register your interest in joining the next Retailer Green Claims Forum #greenclaims #sustainability #retailcompliance

Who’s responsible for green claims compliance: multi-brand retailers or their brands/suppliers? 🤔 In short: both. This is a question we hear more and more often... Retailers often assume brands hold full accountability, but UK consumer protection laws, including the CMA's Green Claims Code, make it clear: retailers are legally required to validate the accuracy of any claims they feature, regardless of their origin. ✅ While retailers can include contractual clauses requiring brands to provide evidence, these clauses only address internal liability between the retailer and the brand — they don’t protect the retailer from regulatory enforcement. As 2025 approaches, green claims compliance is a must for retailers. That’s why we’ve launched the Retailer Green Claims Forum in partnership with the British Retail Consortium — to help retailers navigate these challenges and establish best practices across the sector. 🤝 Interested in joining the forum? Send us a message to learn more! ✉️

We had a great day at the Retail Gazette's Sustainability Debate yesterday! 🌍 Lots of exciting and inspiring discussions, with a real focus on the need for cross-sector collaboration, standardisation and transparent communication to meet both consumer and regulatory demands. Proud to have been a supporter of this event and to see so many dedicated people driving real change. Here’s to keeping the momentum going and making sustainable choices easier for everyone 💪 Decathlon John Lewis & Partners New Look Currys plc Kingfisher plc Boots UK Pets at Home #Sustainability #GreenClaims #Retail

We had an insightful few days at the Sustainable Cosmetics Summit 2024 in Paris. It was great to participate in sessions focused on sustainability developments in the cosmetics industry, from regenerative practices and supply chain improvements to evolving sustainability regulations. Additionally, we explored marketing strategies and the rise of sustainability schemes and labels, with a focus on third-party voluntary standards and ethical practices. Excited to see how these discussions will shape the future of sustainable beauty! Thanks to the #Ecovia team for organising and great to catch up with so many brand and certifier partners like #weleda #lush #beautykitchen #soilassociation #natrue #vegansociety #Sustainablecosmeticssummit

What does the future hold when it comes to trust and compliance in the organic beauty industry? 🤔 We recently had the pleasure of sitting down for a roundtable discussion with the Soil Association, Holland & Barrett, and some fantastic brands to explore: 🇬🇧 How the EU Green Claims Directive will impact UK businesses post-Brexit 🏷️ The commercial value of certifications in driving consumer trust 🌍 Barriers smaller brands face in certification and how to overcome them Read our summary (link in the comments) to hear insights from: Richard Mason, Head of ESG at Holland & Barrett Alex Cullen, Commercial & Marketing Director and Paige Tracey, Partnerships Manager at Soil Association Jessi Baker, Founder of Provenance Abi Weeds, Co-founder of Odylique Stephanie Matson, Marketing Director at DR. ORGANIC GROUP LTD Penny Hamilton, Head of Brand & Product at Westlab Ltd Laura Rudoe (nee Howard), Founder of Evolve Organic Beauty Thomas Laird Owner & Managing Director of Salt Of The Earth Ltd. Holly Thallon Steenson, Managing Director at Viridian Nutrition Alec Mills, Co-Founder of DAME | B Corp® From challenges to opportunities, the future of organic certification looks bright! #OrganicBeauty #GreenClaims #Sustainability #COSMOSOrganic #GreenClaimsDirective #ConsumerTrust #SustainableBusiness

Delighted to be working with Hanna Sillitoe and giving their customers assurance with validated sustainability claims 🌱

🚨 Sign up now for our webinar on Mastering Green Claims 🚨 Join us on 2nd October at 11am for an exclusive panel discussion on mastering green claims – part of a stellar line-up at the British Retail Consortium’s Climate Action Week. Why attend? 📊 Get an exclusive preview of new research on the state of greenwashing in UK retail 🧑🎓 Learn first hand from retail, legal and regulatory experts 🤝 Find out how the new Retailer Green Claims Forum (a new BRC / Provenance initiative) could help you get to success with sustainability claims compliance and more 🎤 Speakers include: Jessi Baker, Founder of Provenance Ciara Cullen, Partner at RPC Richard Mason, Head of ESG at Holland & Barrett Tracey Banks, Programme Manager at British Retail Consortium 🔍 Who’s it for? This session is a must-attend for sustainability leaders and marketers who want to stay ahead in making credible, compliant green claims. 🌱 👉 Sign up now via the link in comments #Sustainability #GreenClaims #RetailLeadership #ClimateActionWeek

Provenance 🤝 THG Beauty Big news! Our partnership with THG Beauty is expanding, and Provenance-validated sustainability claims will soon be appearing on LOOKFANTASTIC.COM and Dermstore. 🚀 The expansion builds on the success of our partnership with Cult Beauty, a THG-retailer which is now driving +1.6% increase in conversion rates for brands with Provenance-validated claims. 🛒 With LOOKFANTASTIC and Dermstore on board, hundreds more brands will be able to publish transparent, fact-checked sustainability claims and reap the rewards. 🌍 THG Beauty’s commitment to transparency sets a new standard in the industry. We’re excited to continue our build on our shared success to empower more customers to make informed purchases. 💪 Read more at the link in comments. 👇 #Sustainability #GreenClaims #BeautyIndustry #Provenance #THGBeauty #LOOKFANTASTIC #Dermstore #CultBeauty

⭐ Exciting team news ⭐ We’re very pleased to announce the appointments of Phil Verey as Provenance’s new CEO, and Sarah A. as Chairperson! Phil has been leading the team alongside our Founder Jessi Baker for nearly 3 years, so in many ways is not new to the role. He brings 20+ years of experience scaling purpose-led tech businesses including BloombergNEF, Collectiv Food | Certified B Corp and Winnow. Since joining Provenance, he’s led with strategic focus, drive and integrity, and is the ideal fit to take the business forward into a new phase of ambitious growth.
🚀 Phil takes over from Jessi, whose pioneering vision and leadership have seen Provenance turn from a PhD side project into a successful SaaS and data business leading the transparency movement with 300+ customers and a fantastic team. Jessi will be continuing her journey with Provenance, applying her expertise on sustainability, integrity, innovation and brand building, and chairing an exciting new Retailer Green Claims Forum in partnership with the British Retail Consortium. 🌍 Finally, we’re excited to welcome our new Chairperson Sarah A.. Her experience driving huge commercial success at dunnhumby and growing the mission-led company OpenCorporates as CEO, make her a fantastic fit and we’re very excited to dive into the next phase together. 🤝

Thanks to Retail Week and The Grocer (and many more) for covering our Holland & Barrett partnership news last week 📰 They shared the thoughts of Holland & Barrett's Commercial Director, Guy Farmer on what it means for the business: “Our partnership with Provenance is a vital compliance measure for our business. We require all future suppliers to use Provenance to validate any sustainability claims they wish to make." ✅ "Over time we believe Provenance will be more than a compliance measure for our suppliers, it will be a strategic growth initiative designed to harness the power of sustainability as a lever for market success.” 📈 Links in comments for the full story 👇