Our Ultra Electrolytes are back, and available via our website.
Our biggest f*ck up to date. Picture this. 🐐We created the best performance hydration product on the market. 🧂High salt, all the key electrolytes, no artificial flavours or sugar, only 6 ingredients. The absolute dream. 📸We fly out to St Moritz, to shoot the campaign with 2 of the best athletes on the planet. ✅We launch the product, it immediately becomes our best seller, both in revenue, and units sold. We had hundreds of 5* reviews. And then we realised, 🫠We’d f*cked it. 🔻Long story short, we wanted to use paper packaging, to best suit our values as a company. It turns out the salt attracted moisture from the air, through the paper packaging, leading to clumping. Nightmare. 😭We then own the mistake, email all of our customers that bought (shoutout Nathan Sussex) and take our best selling product off the website for 3 months. 📉Put simply, we lost out on £1000s. Where’s the story going? 🐐She’s back. Hearing the rattle of the powder in the new sachets, is up there with my best days at Puresport. Pure emotion. Those that know, know. Take a look; https://lnkd.in/eRvzXFkC P.s said Olympic finalist below, enjoying the salts in South Africa. Tough life for some!