Purplefish | B Corp™

🚀 Don’t miss our MD, Lucy McKerron, speaking this week at The Future is Human 🌟 This week, Lucy will take the stage at The Future is Human, sharing her expertise on how businesses can thrive by embracing a people-first approach. Organised by Redcliffe & Temple BID, this engaging event will see industry leaders and experts explore the future of work - from employee experience to leadership development and workforce trends. 💼 Join in with thought-provoking discussions, a practical workshop, and valuable networking opportunities with business leaders from across the region. 📅 Date: Thursday 23rd January - 08:00-11:30 📍 Location: We The Curious Register here 👉 https://lnkd.in/dircfk22 🎟 Tickets include a light breakfast and entry to We the Curious #PurplefishPR #FutureOfWork #NetworkingEvent #PeopleFirst

Are people listening to your business? 👂 In recent years, the popularity of podcasts has skyrocketed. These bite-sized audio episodes are a convenient way of gathering new information for many listeners who enjoy tuning in weekly, whether it’s during the daily commute or while dinner’s cooking. Podcasts are now more accessible than ever before. For businesses, podcasts have become an impactful way to build brand awareness and credibility within your industry. To find out why you should be starting a podcast this year, read our latest blog: https://ow.ly/2gXU50UIhMA #Podcast #B2B

We’re excited to share that our Managing Director, Lucy McKerron, has been featured in Insider Media recent article on ‘Burnout and AI recruitment – Four key employment trends for 2025.’ 🌟 In this insightful piece, Lucy shared her expertise on the evolving recruitment landscape, offering advice on how businesses can address challenges like burnout while embracing AI in their hiring processes. Lucy also highlighted that for the Purplefish team, upskilling and skill development will continue to be a priority in 2025, with a particular focus on training in emerging tech and AI. She discussed the proactive steps we’re taking to ensure we remain ahead of the curve, supporting both our team and clients in a changing work environment. A huge thank you to Insider Media for featuring Lucy, and for spotlighting these important conversations about the future of work. Check out the full feature here: https://lnkd.in/eu5kqc5F #PurplefishPR #Burnout #AIRecruitment #EmploymentTrends #InsiderMedia #PublicRelations

We’re incredibly excited to announce the promotion of Zoë Fawcett to Senior Account Manager! 🎊   Over the past few years, Zoe has worked hard to develop her career, achieving her #PRCA industry accreditation while in her role at Purplefish. Zoe has become an integral partner to a number of our clients, committed to consistently delivering great communications to inspire a variety of audiences, and securing top-notch impactful coverage.    Zoe is an absolute pleasure to work with, and we’re all very lucky to have her as part of our team! A huge congratulations from us all!   #CareerDevelopment #PRSuccess

PurplePOV: Meta’s shift in factchecking – the ripple effects for digital trust Recent changes to Meta’s policies on content policing across Facebook, Instagram, and Threads has been making headlines this week. The change marks a pivotal shift in how misinformation is managed—or not managed—on these platforms. By removing factcheckers in the US and introducing a “community notes” system akin to Elon Musk’s approach on X, Meta has ignited global debate. For brands, this shift presents both challenges and opportunities. With over three billion users, Meta’s platforms are critical communication channels. However, these updates raise serious concerns about the spread of unchecked misinformation, harmful narratives, and the impact on user safety. European and UK lawmakers have expressed alarm, noting potential violations of digital safety standards like the EU’s Digital Services Act. Additionally, the removal of professional oversight could leave vulnerable groups—such as children and teenagers—more exposed to harmful content. For businesses, this creates an unpredictable landscape where maintaining trust and credibility is more important than ever. At Purplefish, we see this as a call for brands to step up their role in combating misinformation. Relying solely on platforms to ensure truth and safety is no longer viable. Proactive steps, such as verifying information sources, prioritising transparency, and implementing crisis response plans, are essential for navigating this evolving digital environment. Now more than ever, brands need to be vigilant and responsible in how they communicate. Ensuring messages are credible isn’t just good ethics—it’s a business imperative. #PurplefishPR #PurplePOV #Misinformation #SocialMedia #BrandSafety #CommunityNotes

🏏 In December, Sixes took over the city! 🏏 We’re thrilled to share our recent billboard campaign for Sixes Social Cricket, showcasing them across some of Bristol’s busiest spots! 🎯 All the way from Temple Meads and Temple Quay to the vibrant Harbourside, these billboards are all over Bristol. At Purplefish, we’re passionate about bringing campaigns to life, and this is a perfect example of strategy in action. If you're looking to host a corporate event or away day in 2025, check them out! 🚨 Have you spotted a Sixes billboard yet? Let us know where in the comments! 👇 #PurplefishPR #SixesCricket #Bristol

Merry Christmas and a Happy New Year from the Purplefish team! 🎄💫 We're wishing all our our clients, followers and friends a well-deserved break over the festive period. #Purplefish #MerryChristmas #PRAgency #BristolPR #TechPR

It’s been fantastic to partner with Yuup and Celestial to bring cinematic drone light storytelling to audiences across the country. Thanks Dan Martin for coming along to join us last Friday - what a fantastic show to get you in the Christmas spirit! #AChristmasCarol #Drones #DroneStorytelling

As part of our ongoing commitment to supporting our client, Weston Hospicecare, we’re proud to be supporting its Light Up A Life campaign this December by donating and lighting a candle to remember those we have lost. After working closely with the hospice over the past year, we’re very aware of the importance of their vital palliative care services and support the hospice provides its patients and their families. We know Christmas can be a very challenging time of year for many. We urge your business to support Weston Hospicecare so that they can continue to care for those in need this Christmas and beyond. Donate here: https://lnkd.in/eVnajPc3 #Donate #Charity #CorporatePartnership

Thanks to everyone who joined our Fellowship Masterclass on 28th November! 🙌 PR experts Lucy McKerron and Rianne Mason from Purplefish | B Corp™ shared tips on optimising LinkedIn for health and care innovators. We covered updating profiles, posting diverse content, engaging with peers, and using LinkedIn’s tools like Articles and Groups. 📈💡 The session was a great opportunity to learn how to strengthen your LinkedIn presence and stay connected within the health and care sector. Missed this session and want to find out more? Join the IHT Fellowship and take part in our future events: https://lnkd.in/eYqQzuUj ✨ #InnovateHealthierTogether #LinkedInTips #Networking #PurplefishPR #PRExperts #ProfessionalDevelopment