Redtorch

Last year we had the privilege of chatting with the brilliant Lucy Mills as part of our She Moves The Game Spotlight series – celebrating trailblazing women in sport. 💡   Now Lucy has transformed her conversation with our Head of Communications and Women's Sports Lead Jess Reus, into bite-sized YouTube edits. 🎥   Explore Lucy's journey through the sports industry, the challenges she’s overcome, and her thoughts on the ever-evolving world of women’s sport. 🌍   Playlist 👉 https://lnkd.in/gAgCc9EW Interview 👉 https://lnkd.in/g4gk92rZ   #SMTG #Redtorch #WomensSport

🚨 We’re hiring! 🚨   Redtorch is on the hunt for a Junior Creative to bring big ideas to life for some of the biggest names in sport. 🎨 Are you a creative that is passionate about sport and ready to make an impact?Then this could be for you. 🙌 What you’ll do: 🎥 Create visually compelling graphic design ✏️ Develop eye-catching motion graphics 🤝 Help deliver innovative ideas for sports-focused clients. 💡 Work with the team to push creative boundaries.   📆 Deadline to apply: 14 February 2025. More info and how to apply 👉 https://lnkd.in/eJXujKkd #Redtorch #Hiring #Creative #SportsMedia

TikTok to be banned in the US on 19 January 2025 (unless ByteDance wins its last legal bid attempt) 🚨   As one of the most popular social media platforms globally, a potential TikTok ban raises critical questions about its impact—not only on the US but also on industries worldwide, including sports.   Let’s break it down… 👇   𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: • TikTok has 1.69 billion monthly active users. • The US is its second-largest market, with 120.5 million users (7%). • US influencers and content creators generate an 18% engagement rate, on average. • TikTok reports it employs nearly 7,000 people in the US.   𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗨𝗦? 🇺🇸 • Many creators, brands, and sports organisations rely on TikTok for exposure, engagement, and revenue. A ban could disrupt marketing strategies and fan outreach. • Sports brands and leagues may need to adapt quickly, leveraging platforms like Instagram, YouTube, or Snapchat to maintain audience connections. • Other platforms, particularly Meta (Facebook and Instagram), stand to gain from capturing TikTok’s displaced audience. • The US tech and sports marketing industry could benefit from thousands of social media professionals looking for new opportunities. • This also raises a concern for sports rights holders in the US regarding pirated streams under Meta's new content moderation rules.   𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱? 🌍 • Meta platforms might see increased global advertising spend, especially from sports brands looking to reach US fans. • Emerging short-form video apps (e.g. RedNote) could become new players in the sports and content landscape, requiring a global shift in strategy. • Countries with concerns over Chinese-owned tech might follow the US’s lead, affecting the global sports ecosystem. • Sports organisations with strong US fan bases may struggle to replicate TikTok’s authentic engagement and reach elsewhere   What are your thoughts on this potential ban? Could it reshape social media dynamics globally?   #TikTok #TikTokBan #SocialMedia

The Australian Open has been a focus of conversation at the moment but not for the reason you might think... 🎾   Broadcasting rights have long been a challenge for Rights Holders, but this year, the Aus Open is serving up an innovative, tech-driven solution.   Inspired by Wii Sports, the tournament has been live-streaming matches on YouTube with athletes replaced by digital avatars. It's a fresh approach that’s turning heads, and it's not the first time we’ve seen something like this - think the National Football League (NFL)’s collaboration with Disney+.   The response? Fans on social media are loving it, with clips generating between 10K–160K views. But it begs the question:   👉 Is this just a short-term gimmick to grab attention, or could it become a sustainable alternative for engaging audiences? 👉 And what do broadcasters think? Is this a clever workaround for rights limitations - or a loophole that might get closed in future agreements?   It’s a fascinating space to watch as sports and tech continue to collide. What do you think - is this the future of sports broadcasting, or just a passing trend?   https://lnkd.in/ekWHs_xf   #SocialMedia #SportsRightsHolders

How does the Olympics impact female participation in sport? 💪   Among those who don’t watch the Olympics but participate in sport 60% are female (60%). This trend is even more pronounced in younger age groups with 16–24 and 25–34-year-olds being 70% female. But as age increases it evens out - by 35–44, it’s a 50/50 split. ⚖️   Among Olympic sport viewers men are more physically active overall (58%). Male participation also rises with age, reaching a 60/40 split in favour of men among 55–64-year-olds. 📈   One possible factor? The underrepresentation of female athletes and events in Olympic media coverage, which may limit the role models and inspiration for women to engage with Olympic sports as consumers. ♀   Want to learn more? Read the full report 👉 https://lnkd.in/gJd4uyMZ #SportsMarketing #BeautifulData #OlympicGames #Insights

Looking to make your sports marketing more efficient in 2025? It’s time to embrace AI in the workplace! 🤖 From streamlining automation to enhancing fan engagement, explore how AI can help shape your approach in the year ahead. 👇 https://lnkd.in/gnnim7ZH #SportsMarketing #AI #Redtorch

This is a public service announcement... 📞   Our fantastic team are currently out of office for some hard-earned festive celebrations. 🎄   After an unforgettable 2024, we can't wait to see you all in the new year. 🤝   Stay tuned for plenty more in 2025! 🔜   #Redtorch #SportsMarketing

AI is no longer a thing of the future - it’s transforming the sports industry in real time. 📈 But what does that actually look like? And how can you use it? 🤔 Our Digital Insight Analyst Ollie Rowe breaks down how AI is reshaping the sports landscape and what it can do for you - covering:   🤖 Automation 🤝 Fan Engagement 🎥 Content Creation For the full insight, read the article👇 https://lnkd.in/gnnim7ZH

What a night for women’s sport! 🙌   Keely Hodgkinson’s 2024 BBC Sports Personality of the Year win marks a historic moment - the first time female athletes have claimed the award four years in a row. 🏆   It’s times like this that remind us why we’re so passionate about women’s sport. Through our #SheMovesTheGame initiative we’re proud to spotlight women making waves across sports, in every role, from every background. 👏   It’s fantastic to see female athletes finally getting the consistent recognition they’ve long deserved. But this win isn’t just about one night. It’s about sustained excellence, undeniable talent and the momentum of women’s sport that’s only getting stronger. 📈   British sport is being bossed by the women right now - and we’re here for it. 💪 📸: @BBCSport on Instagram #SMTG #WomensSport #WomenInSport #Redtorch

Introducing the 2024 Redtorch Bake-Off Champion... Ziad Koulailat! 👑 🍰 After a nail-biting finale, Zi's sticky toffee showstopper stole the crown, edging out reigning champion Jacqueline Darby and the other finalists at last weeks Christmas party. 🏆   A creative in more ways than one. 👏 #BakeOff #Redtorch