Helping young people have a little more money confidence, that's the focus on NatWest Group new campaign - have you seen it yet? If not, check it out below 👇
We want to change the way young people think about money and help grow their money confidence. With our own research showing us that two-thirds of young people say a lack of financial confidence would prevent them from achieving some of their life goals – we’re acting now to show the next generation we’re here to help. Our latest campaign, going live across our NatWest, Royal Bank of Scotland and Ulster Bank brands, focuses on NatWest Rooster Money and NatWest Thrive – which help young people build self-belief and a positive money mindset. The campaign reframes the perceived effort of taking financial action from being big and potentially daunting to something small and achievable, and it aims to inspire viewers to grow their money confidence. From cinemas to social media, you’ll see it popping up across digital and offline channels soon. Check it out below and visit our youth hub for more examples of how we help young people to build better money habits: https://lnkd.in/epyheheF