Search Laboratory

We celebrated in style at our 'Speakeasy' Christmas party at New Craven Hall last week. 🥳 What an unforgettable evening! Take a look at some of the highlights. 🥂🎄 A huge thanks to Emma Clayton and the party committee for organising the event. You do a fantastic job every time, and this year was no exception. Plus, thanks to Ben Corkhill and our hosts at NEW CRAVEN HALL LTD for putting on a spectacular evening. #WeareSL #ChristmasParty #OfficeChristmasParty #XmasPartyFun

🎄It’s the most wonderful time of the year… the last day everyone's in the office before the Christmas holidays.🎅🎁 With a Christmas raffle and a delicious festive menu by Go Get Stuffed, yesterday was the perfect way to wrap up the year. #weareSL #ChristmasRaffle #FestiveFun #HappyHolidays #SeasonsGreetings

What's in the news this month? Here are the highlights... 🔎 In our latest issue, we cover: 🚌 User testing delivers valuable customer insights for First Bus 🤖 We look back at Search Laboratory's history with machine learning and AI 🧑💻 And we examine the challenges and opportunities facing SEO in 2025 Plus, much more... Subscribe to our newsletter for monthly news, insights and updates.👇 #digitalmarketing #newsletter #InternationalSEO #BestCompanies

SEO is constantly evolving, reshaping the way businesses connect with their audiences online.👨💻 At Search Laboratory, we’ve examined both the past, present, and potential future of organic search to uncover what it takes to succeed in this ever-evolving field. By analysing trends and data, we’ve crafted cutting-edge strategies designed to help our clients stay ahead in the dynamic world of SEO. From algorithm updates and AI advancements to the growing impact of user experience and social media, SEO has become more vital than ever to digital success. Curious about the challenges ahead and how to stay ahead of the curve? Discover actionable strategies and future-focused insights in our Future of SEO report. ⬇️ https://ow.ly/WUL850UrYMo #SEO #DigitalMarketing #FutureOfSEO #Backlinks #OrganicSearch

We transformed the First Bus mobile app through user testing and a customer-first approach. FirstGroup plc needed a fresh approach to improving the customer experience on its mobile app to encourage more people to choose bus travel. Our CRO team conducted in-depth user testing, uncovering over 50 actionable insights. Key findings included: 🔍 Users struggled to locate the search bar 🔄 Account management features weren't intuitive 🚌 Uncommunicated route changes impacted user trust 📍 The journey planner navigation was unclear These insights we uncovered have helped First Bus prioritise updates and rebuild trust, with the goal of delivering a seamless user experience. Learn more in our case study. ⬇️ https://ow.ly/463X50UrYuK #UserExperience #CRO #DigitalTransformation #FirstBus

Is AI oversaturation killing the chance to stand out in marketing? 🤖 Everyone has jumped on the AI bandwagon, seemingly making it more challenging to make your mark. But is all hope lost? Our Head of SEO, James Bentham, weighs in on this pressing topic in The Drum. "AI is transforming marketing strategies, but the essence of what we do – understanding human behaviour, needs, and emotions – is something only people can truly master." Brands and agencies that successfully blend AI-driven insights with their teams' creativity and empathy will thrive long-term. Discover how to use AI to empower, not replace, human ingenuity. Read more in The Drum. ⬇️ https://lnkd.in/ey5fGkev #AI #MarketingInnovation #DigitalMarketing #Leadership

Last week I posted about how we can use the venue to create smaller, more intimate events - but big evening parties are our real specialist area! We love these kinds of events, and it was a pleasure to host SGH Sporting Events and Search Laboratory for their Christmas parties last week. Always a busy time of year for us and a nice way to wind up before the Christmas break. But it's not over just yet - still a couple of festive weddings to go before we see the year out 🎄

It's our annual Christmas party at the New Craven Hall in Leeds tonight.🥂🥳 This year's theme is the 1920s 'Secret Speakeasy', so think fancy cocktails, flapper dresses, and smooth jazz club vibes. But before we get ready to dance the Charleston, let's look back to last year's festivities. 🍸 #weareSL #christmasparty #officechristmasparty #throwback

🎄Today, we're fully embracing the festive spirit for #ChristmasJumperDay🎅🏻 Rocking our most wonderfully cringeworthy jumpers, we've pulled out all the stops for a great cause, raising funds to support Leeds Mind. #WeareSL #ChristmasJumperDay2024 #LeedsMind

Think SEO is dead? Think again. 🧐 SEO is evolving faster than ever, and staying ahead requires a sharper strategy. The game has changed, from harnessing generative AI to navigating multichannel search journeys, but the opportunities are endless. Our CEO, Chris Attewell, breaks it down in his latest interview with The Drum. Ready to future-proof your SEO? Read more.👇 https://ow.ly/KxKX50Umpw2 #SEO #AI #DigitalMarketing #FutureOfSearch