SEEN Connects

Thats a wrap on 2024 - we have been busy 💥 As we look ahead to 2025, here’s a look back at our year in 60 seconds. Thank you to everyone who joined us along the way. 🤝 Watch this space for big things to come in 2025 👀

For the last Connected Thinking webinar of 2024, we took a deep dive into the trends brands and creators can’t afford to overlook in the new year. From the comeback of long-form content, to the real reason looking back is sometimes just as important as looking forward. Head to our website to download the full trend report 🔗 - https://lnkd.in/g4zsf3-k #ConnectedThinking #2025TrendForecast #CreatorEconomy

Last week, we hosted our first #ConnectedThinking Conversations—an intimate roundtable dinner all about AI, Innovation, and Influence. Over some delicious food and our very own ‘Connects Catalyst’ cocktails, we dove into a discussion on how AI is shaking things up. From virtual influencers to brands hopping on the latest AI trends, no topic was off the table. Want our thoughts on how AI is transforming the Creator Economy? Head over to our website for the latest insights piece - https://lnkd.in/graYdaBp 🔗

We kicked off the start of the festive period earlier this month with eBay’s Listings in Lights in collaboration with our sister agency Seen Presents at the Outernet London, a magical shopping experience where guests could browse and purchase pre-loved items from sellers across the UK. 🛍️ We were tasked with activating a lead talent who organically lists on eBay & shops pre-loved fashion, home & tech. We onboarded broadcaster Nick Grimshaw, and his niece Liv, who listed 20 items from their homes, for shoppers to bid on across the weekend. All proceeds went to their chosen charity, The Albert Kennedy Trust, a charity dedicated to providing support for LGBTQ+ young people at risk or currently experiencing homelessness. It’s safe to say we’re feeling ✨festive✨

For the last #ConnectedThinking webinar of 2024, join us as we uncover the trends set to shape the creator space in 2025 and beyond. 📈 From URL to IRL, to the comeback of long-form content, to the ongoing AI vs. Human tug of war - we’ll be discussing the need-to-knows for brands and Creators alike. 🤝 Grab your free spot now 🔗 - https://lnkd.in/g6JkqQSH #2025TrendForecast #CreatorEconomy

For this month’s Connected Thinking webinar, we took a deep dive into the evolving world of SEO. As social platforms like YouTube and TikTok become SEO facilitators in their own rights, creator-driven content is gaining a new-found prominence in search results. This is one shift that brands can’t afford to sleep on. 🔎 If you missed the webinar, head to our website for the key takeaways, or get in touch for a 1-2-1 overview - https://lnkd.in/gZXsyv-2 🔗 #SEOTrends #ConnectedThinking

From London to Athens ✈️ team Connects recently took #ConnectedThinking over to Greece’s annual Social Media Conference, to chat all things Creator-Led SEO. We spoke through: 📲 Major changes key platforms are making to place creators at the heart of search 💸 The impact your SEO strategy has on conversion ✅ Case studies of leading brands doing it well 👆Actionable tips to increase your content’s discoverability A huge thank you to the team at BOUSSIAS for having us - and to the other fantastic speakers from Cannes Lions International Festival of Creativity, Meta, TikTok and Google. If you’re looking to tighten up your SEO strategy for 2025, look no further than our next free webinar. Lucy Alex Robertson & James Rogers will be running through all the need-to-know’s, plus hosting an interactive Q&A. Grab your spot here: https://lnkd.in/eyMT9qeK #SEO #CreatorMarketing

Looking to make an impact this festive season? 🎄 With evolving tech, shifting consumer behaviour, and new shopping habits on the rise, brands can struggle to stand out amongst the noise at this time of year. 📣 We compiled team Connects’ top tips to sleigh the content game this Christmas, download now – https://lnkd.in/gsTd4Zbd 🔗

Inspiring audiences to stay committed to their training habits with help from lululemon and the ‘Together We Move’ campaign. 🏃 We handpicked a mixture of running, training, and yoga creators, to connect with a broad spectrum of fitness enthusiasts. Content emphasised the importance of community and togetherness to kick-start movement goals – whatever they might be.🧘♀️ And goals weren’t just kick-started, they were smashed. Our campaign surpassed impressions, reach and engagement goals, while CPE was a massive 33% below target. Sounds like a PB to us. 🏅 Head to our website to check out the full case study - https://lnkd.in/gz6jKkhR 🔗 #CreatorEconomy #CaseStudy

Want to elevate your brand’s SEO in 2025? 🚀 For the next instalment in our Connected Thinking series, join us as we explore the shifts taking place as platforms like TikTok and YouTube become the new SEO powerhouses – plus, how to nail your SEO strategy. 💡 Sign up to secure your free spot now - https://lnkd.in/gyb44ukH 🔗 #CreatorMarketing #DigitalMarketing #BrandStrategy