Signal

This week we were delighted to host senior leaders from Lloyds Banking Group, Nationwide Building Society, Santander, NatWest and HSBC at an exclusive preview of our latest research - Better Outcomes for Digital Customers. We want to extend our thanks to all of our guests, for sharing their views on the business change required to deliver more customer-led regulated communications. We’d also like to thank Quadient for their support in hosting the event.   Please email marketing@signal.co.uk to be one of the first to receive the full report. And if you are a leader in Customer Communications and would like to hear about our next event, please get in touch via marketing@signal.co.uk to register your interest. #FinancialServices #Banking #ConsumerDuty #CX #CustomerExperience #Research #Collaboration #Insight #Leadership #Communications #Regulated #FS #consultancy #behaviouralscience  

What an incredible year it’s been for us at Signal. As 2024 draws to a close, we’re reflecting on a year full of growth, milestones, and insight: - We’ve had some amazing work anniversaries. Our CEO Barney Hosey celebrated 20 years, joined by five other colleagues marking two decades and three celebrating 10 years. - We’ve also welcomed 18 new team members, helping us continue to grow and thrive. - We attended and hosted 10 separate events where we shared ideas, built connections, and showcased our expertise. - Taken on fantastic new clients across both regulated and social markets, plus deepened our partnerships with some of our longest-standing collaborators. - Delivered two impactful research projects that have driven forward understanding in Customer Experience in both the Charity and Financial Services sectors. Through it all, we’ve been privileged to work with incredible clients, nurture our partnerships, and build a workplace that we are very proud of. Our offices will be closed from Christmas Eve to Monday 30th December as we take this time to recharge, reflect, and be with our loved ones. From all of us, have a wonderful Christmas and a Happy New Year and here’s to even greater things in 2025.

We are really pleased to announce that Signal has retained the EcoVadis GOLD standard for the second year running!   At Signal we are committed to improving our sustainability and are very proud to have achieved Gold again. This is no small feat, especially as the bar continues to rise year on year yet our overall score is higher than it's ever been. The EcoVadis assessment covers 21 sustainability criteria and earning a Gold Medal places Signal in the top 5% of companies globally – an outstanding achievement. A huge well done and thank you thank you to the team at Signal, Lorraine Rocyn-Jones, Chris Springett and Sophie Scott-Jones for their continued efforts to improve every aspect of our ESG framework and to everyone who took part in the assessment.   Want to learn more about our sustainability approach? Check us out here: https://lnkd.in/eV-eZ6Xp

77% of respondents to our latest research ‘Supporter Experience 2024 - building Direct Mail capability for better Supporter Experience’ mentioned Team Capacity as their top Barrier to Supporter Experience success.  Other key barriers including data, tools and ways of working are all creating blockers to the important supporter-led approach. Download the report now to find out more: https://lnkd.in/e9BKANaB We hope you enjoy reading the report and find the insights helpful. If you have any questions or comments, we'd be really interested to hear them. #SupporterExperience #NonprofitSector #CRM #DataManagement #Collaboration #ChangeManagement #FundraisingInnovation #customerexperience #DirectMail #DM #research #experts #supporters 

Well done to our CEO, Barney Hosey who joined the line-up of expert speakers at Quadient’s Innovation Day to share his views on how banks are failing customers, when it comes to regulatory communications. Using insights from our latest CX research ‘Better outcomes for digital customers’ Barney described the negative impact of poor communications on customer outcomes and what leading firms are doing to improve things. Andrew Stevens, Principal, Banking and Financial Services at Quadient, covered (amongst other things) the crucial task of making the business case for necessary investment in new CCM tooling. And we were also fortunate to hear from Gavin Fagg – Head of Customer Communications at British Gas who spoke about their transformation journey, sharing valuable lessons he and his teams have learnt along the way. Thanks Quadient for an insightful day of connection and learning. #CustomerExperience #FinancialServices #Innovation #CustomerJourney #Transformation #CX #CCM #Banking #Leaders #FS #Insight #Digital #Regulation

Today, our colleagues Mistie Roskelly and Mark Collins are speaking at the Chartered Institute of Fundraising Insight in Fundraising Conference alongside Emily Sturdy and Lance Lee from our valued client, Parkinson's UK Together, they will explore some key lessons learned when developing an insight-driven, collaborative, cross-functional approach to designing and delivering impactful Supporter Experience strategies. We’re looking forward to a great session filled with actionable insights. www.signal.co.uk #SupporterExperience #Collaboration #InsightDriven #CharityTech #CIOF #CustomerExperience #CCM #CXM #Insight #Data #Charity #Conference #Supporter #Strategic

Today our CEO Barney Hosey will be delivering an inspirational talk at the Quadient Innovation day in London, addressing the critical challenges organisations face as they transition from traditional customer communications to immersive customer experiences that drive deeper engagement and loyalty. In his session, Barney will highlight:  - Why addressing fragmented customer journeys has become business critical  - Share some of our latest consumer insights on digital communications journeys  - Provide practical use-cases, showcasing how the UK’s top brands are adopting a mobile-first CCM strategy From strategic CXM consulting and building in-house expertise to seamless integration and applying behavioural science for personalised, impactful communications, Signal help complex organisations navigate and accelerate their CX journey. Find out more at www.signal.co.uk #FS #FinancialServices #Experts #CX #CXM #CCM #CustomerExperience #CustomerJourney #Insight #Consultancy #DigitalCommunications #Digital #Strategic 

Signal’s latest research - ‘Building Direct Mail capability for better Supporter Experience’ - highlights a significant gap between the Supporter Experience vision and current organisational capability to deliver via the important DM channel. Despite investments in new CRM systems foundational issues with data, tools, and ways of working persist, creating blockers for a supporter-led approach.    Key findings include:  - Only 28% say their Direct Mail production capability enables them to effectively deliver on their Supporter Experience ambition  - 50% of organisations experience delays in data supply  - 77% say team capacity is a barrier Download the report now to find out more: https://lnkd.in/e9BKANaB    We hope you enjoy reading the report and find the insights helpful. If you have any questions or comments on the report, we'd be really interested to hear them.      #SupporterExperience #NonprofitSector #CRM #DataManagement #Collaboration #ChangeManagement #FundraisingInnovation #customerexperience #DirectMail #DM #research #experts #supporters 

New Blog: Building Direct Mail Capability for Better Supporter Experiences Direct Mail remains an important element of many people’s experience of their chosen charities, but these communications can at times leave something to be desired. Our latest blog: https://lnkd.in/etha7vcn explores the capability gap highlighted by our 2024 Supporter Experience research report, preventing many charities from delivering truly valuable, engaging communications. Sector on the Brink of Transformation - Last year, optimism was high with major investments and senior buy-in to enhance supporter experiences. Reality Check - This year, charities face significant gaps between vision and reality. Data challenges and financial pressures are hindering progress, and fewer than 1 in 4 organisations have ways of working that prioritise supporter strategy. Read the full blog now to discover how your organisation can begin identifying and addressing these hurdles to deliver better experiences for your supporters. https://lnkd.in/etha7vcn #Charity #DirectMail #SupporterExperience #Fundraising #NonProfitInnovation #NotForProfit #Innovation #Transformation #CustomerExperience #DM #CX #CRM #DirectMail #Supporter #Strategy #CXM

This week at Signal, we're proud to celebrate Net Zero Week™ and reaffirm our commitment to achieving Net Zero by 2035. We are dedicated to minimizing our environmental impact through our services, products, and supplier partnerships.   One key initiative is Carbon Smart, our own PAS 2050 foot-printing and offsetting product. Launched in 2022, Carbon Smart helps our clients understand, reduce, and offset the environmental impact of their communications.   Earlier in July, we hosted a webinar with our Direct Mail suppliers, focusing on understanding and calculating their carbon footprints for Carbon Smart. We had some useful and interesting discussions and will be hosting more events on this important subject in the future.   To learn more about our Net Zero journey and the Carbon Smart initiative, visit our ESG webpage here: https://lnkd.in/eV-eZ6Xp #NetZero #DirectMail #CarbonNeutral #CustomerExperience #Initiative #Environment #Future #ESG