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If you've been enjoying getting stuck into the debate about the colourful Jaguar rebrand or you're chewing over Pantone's chocolatey new colour of the year, you may want to give our podcast episode Untangling Colour a listen. Sue Keogh talks to author and behavioural psychologist Nathalie Nahai about how colour shapes our decisions and affects our buying behaviour - and how you can apply colour psychology to your own website and branding to make it even more effective. You'll bump into Celine Dion and Manchester United along the way too... You can find Communication Untangled on all major podcast platforms, do give it a listen 📻 PS: We rather like Mocha Mousse! Beats last year's Peach Fuzz! What do you make of the new colour of the year?

Are you a startup in life sciences or tech? Struggle to communicate complex concepts to new audiences like investors or buyers? Join The ONE Group Ltd LinkedIn Live next Wednesday where Sue Keogh will be sharing an abundance of tips to help you say what you need to say, simply and clearly. In her time as a communications consultant and marketing agency founder, she's worked extensively with the University of Cambridge and within the biotech cluster – people like BioMed Realty, THIS Institute (The Healthcare Improvement Studies Institute), the Cavendish Laboratory - Department of Physics at the University of Cambridge and startups in medical devices, cancer therapies and lab technology. And one thing you see a LOT, is the challenge of changing the way you communicate. After years of being surrounded by academics, scientists and techies, writing and talking in depth and at length...you suddenly find yourself trying to attract the attention of people who are busy, impatient, and on a basic level, just don't get it. It's really hard! So if the thought of marketing gives you the ick, and preparing your pitch makes you break out in a cold sweat, join us on Wednesday for a LinkedIn Live: Essential Marketing Toolkit for Startups. It's all happening at 11am on Wednesday 5 March. Follow The ONE Group Ltd for details. See you then!

And that's a wrap! The last interview complete for Communication Untangled series two, now it's on to The Crane Event 's shiny new podcast studio to complete the intros, outros, and bits in the middle. Editing from the maestro Rob Birnie and all ready for launch late March! Exciting. In the meantime, why not have a listen to series one: https://loom.ly/03vKJI0

Slow-slow, quick-quick slow...what's your business rhythm? Plus! Build your communications framework. Get up to speed on accessibility. Learn how to translate complex science into language everyone can understand. It's the February Letter from the Editor, going out tomorrow. Sign up here: https://loom.ly/hOMuEGk

⭐ Service intro: Training ⭐ As recognised specialists in marketing, communications, social media, digital....all the good stuff, we are frequently called upon to share our expertise and upskill marketing teams. Over the years we must have trained thousands of people across in-person workshops and online training. Many of the names you'll recognise, like the University of Cambridge, Body Shop at Home, Sony, Government Digital Service...plus more SMEs and startups than we can count. We'll add tomorrow's webinar with Enterprise Nation to the list! The training has had a refresh for 2025. * Writing for marketing <<<Now includes humanising AI-generated content and updated accessibility guidance * Social media <<< Format rejigged to reflect changes in key platforms * New! Communications workshop <<<Build a mini-marketing strategy in a day (see pic from a lively session last week!) Plus we're offering short courses to be taken in a lunchtime learning format for teams, startups or solo professionals: * Loving LinkedIn * Sustainable digital marketing * Writing for web: Convince and convert * Effective emails * Building visibility Behind the scenes there's some clever shenanigans going on regarding online booking - so let's see how that works out! Explore here: https://loom.ly/YOzIQbA

Looking forward to hosting our first Lunch and Learn session with Enterprise Nation! Join Sue Keogh on Tuesday for some bitesize essential tips on building visibility online and offline. Build your reputation, raise your profile and gain more opportunities and growth in your business. You'll get a worksheet following the workshop so you can expand upon the advice in your own time and make an easy-to-follow plan. Key takeaways from the session: * Pinpoint your communication style * Build a simple framework for communication * Get practical tips on using LinkedIn See you there! https://loom.ly/Rbg5I1U

Sue's speaking on a Lunch and Learn webinar with Enterprise Nation on 18 February. It's all about building visibility - and it's free to join! Tuck in for bitesize tips on knowing what to say, how to say it, when and where 🥪 Sign up up here: https://loom.ly/Rbg5I1U

⭐Service intro! Audits and recommendations⭐ An audit can help you assess the effectiveness of your marketing activity. What’s bringing you sales and conversions? What’s taking a lot of time for little result? Where do the opportunities lie? We find this is particularly valued by heads of marketing. Come to us for an external perspective and critical-but-constructive eye - then implement the recommendations as you see fit. We'll review... * Website content * Social media channels * Email marketing * YouTube and podcasts * Content marketing and lead generation pieces And we'll also ask about your workflow, tools and processes to make sure you're as efficient behind the scenes as can be, making suggestions for new approaches that can save you time and money and get more engagement. What do you get in your marketing audit? 1. In-depth outline of our findings 2. Checklist of actions 3. Accompanying visual references 4. One-month review to check in on progress Sound good? Book a discovery call and let's talk about the big questions you need answered through an audit: https://loom.ly/YIKGyiA

Roll on October! Get crafting those awards entries...

⭐Service intro! Consultancy ⭐ An external perspective on your marketing and communications to help senior leadership teams think clearly in changeable times. And prepare for what's next: * Clear advice on your communications, backed by a deep understanding of what works now and in the future * A trusted sounding board. Space to explore ideas, weigh up commercial decisions and build ambitious plans * Analysis and guidance so you can spend your marketing budget wisely and hire people who will get results * An external perspective from outside the structure of your organisation to identify challenges and opportunities * An army of trusted practitioners in design, photography, video, marketing, social media and web design * Mentoring for junior members to upskill and improve performance * Practical ideas for improving internal comms for better company culture, recruitment and retention Book a discovery call: https://loom.ly/0qRMKL4