SPP Media (London) Ltd

✨ SPP Media (London) Ltd is proud to celebrate the success of Nytol’s 2024 Partnership Campaign 🎉 Collaborating with Perrigo Company plc, Publicis Unlimited, and the newly rebranded The London Standard (formerly Evening Standard), we built a campaign to spotlight the impact of sleep issues, perfectly timed to coincide with the clocks going back in October—a key moment when disrupted sleep cycles affect millions. Introducing #SleeepMode To help raise awareness that poor sleep isn’t something you should just put up with, the campaign leveraged the full breadth of the London Standard’s multi touch point eco-system from high impact cover wraps, advertorial supplements, reactive display ads and digital native articles with surrounding home page takeovers online and on mobile right through to social galleries and stories plus (through the London Standard’s partnership with JCDecaux) a host of digital out of home ad placements and even out of home projections across major transport hubs, harnessing the natural phenomenon of the darkness we have seen creeping in as the days get shorter! 🚉 The campaign launched just before the clock change with immersive activations at King’s Cross and Manchester, featuring custom artwork by Kristian Adams, free sleep masks, and a media first - customising the London Standard’s first commercial cover wrap—a nodding-off masthead with a sleepy Big Ben illustration. By striking at just the right moment, we’re thrilled to have woken up the nation to better sleep habits with this bold, creative approach! Huge thanks to everyone involved in this project, the collaboration was top tier and we can't wait to see the results. Kudos Rebecca Delaurence for your creativity and passion in bringing this to life!! Perrigo: Mariana Freire Stephen Mater-May Jennifer Codd Sander Moeyaert Publicis Unlimited Kyriacos Stylianou Elisabeth Ragoo Gaëlle Hennet Katie Chapman SPP Rebecca Delaurence Camilla Clayton The Standard Bill Pasterfield Jo Aves Elle Worman Dan Locke MG Productions Maureen Greene Lauren Greene

Lovely start to a Monday morning with 3 shortlisted campaigns at the Newsworks Awards 2024! Hats off to Izabella Lee Lucy Porter and the teams at Publicis United and Spark Foundry respectively for incredible work on SolpaOne Perrigo Company plc and Currys plc with our wonderful partners The London Standard and News UK. Fingers crossed!! https://lnkd.in/eBZ5TesE

Brilliant to see our Perrigo Company plc Nytol and The London Standard partnership in the running for October's campaign of the month Newsworks - fingers crossed and well done Rebecca Delaurence & team!

It's been a busy content year at SPP towers, and we're just getting round to sharing some of our favourite collaborations. This summer, we were proud to partner with Crocs, Inc. to launch the Echo Surge sneaker, bringing together incredible talent at the intersection of fashion urbanites and adventurous sporty types—and the results exceeded all expectations. Tasked to create local relevancy and impact across 3 key markets (UK, Germany and France), we partnered with w00t! Media, affording us access to hyper-relevant brand sites (Complex NTWRK, VERSUS, Proper) , and a range of urban sporting talent across an array of platforms (On-site, IG, TikTok, FB, X). From the UK football star Ollie Watkins, fresh off his Euros wonder goal, to France’s daring parkour icon Lilou Ruel, and Germany’s stylish biker Lukas Knopf, this campaign resonated deeply with local audiences, delivering 2-3x expected engagement and CTR rates. This intricate campaign leveraged our talent in each region, posting on organic socials and extending to editorial and collab posts as well as working closely with Crocs PR. A huge thank you to our media and agency partners, clients and talent for making this campaign such a success. Clients: Giorgia Fossati, Antonela Grippo, Argiris Gergos, John Argento, Valeria Romano MO: Austen Kay, Johnny Kay, Mark Smith, Damien Crean, Charlie Berry Agency: Digitas UK Jessica Hughes Izabella Lee Lucy Porter Check out some of our hero content here: https://lnkd.in/eJdxvEV9 https://lnkd.in/ephvVxXm https://lnkd.in/eYphMSVb https://lnkd.in/ea9H8ZAr https://lnkd.in/erVjpC25

Coming up on our 10th year of collaboration with Classic FM, we were lucky to join Viking and Global last Monday at the stunning Royal Albert Hall to hear rising stars and a world premiere, while celebrating the best of British music.

"Repair, don't replace". That's the message coming from an unlikely combination of spokespeople around our latest #LongLiveYourTech campaign this week.   World's Strongest Man, Eddie Hall, joined Currys plc CEO Alex Baldock in shining a spotlight on the hundreds of pounds UK consumers can save by repairing rather than replacing their damaged tech.   For Eddie, it's about avoiding the costly slips and spills that come with being the nation's self-proclaimed Clumsiest Man. And for Alex, the message is clear: Currys' standalone repairs business is a key part of our strategy to help anyone get the longest life out of their tech, no matter where they purchased it from.   💪 Watch Eddie take on his tech troubles in a four-part content series that sees him strike up an inspired friendship with one of Currys’ repair experts, Gary: https://lnkd.in/eFHp5CVC   📺 Or, if you missed it, catch up with this morning's Sky News Business update to hear from Alex on how #RepairNotReplace forms part of our wider approach to offering circular services: https://lnkd.in/e2t6NXMc   #LongLiveYourTech #AmazingTechnology 

Ever wondered where the world's strongest man stores his eggs? We did. Answering the big questions, SPP Media (London) Ltd in partnership with Spark Foundry, Red Consultancy, Currys plc and Platform Media are thrilled to share the recent Currys Repairs campaign. Designed to spread the word about Currys amazing repairs offering, this playful social content series follows the blossoming friendship of 2 unlikely friends: lovable rogue World’s Strongest Man 2017 Eddie Hall and ever-friendly and patient Currys colleague Gary, as they help solve Eddie’s tech fails and get his tech back in shape. Our campaign, which is still live, has already exceeded expectations with over 12.1M social views (surpassing the 9M target) and a 2.5% engagement rate—98% above the industry benchmark. We partnered with tech channels like WIRED and TechRadar to reach tech enthusiasts, while also engaging a broader audience through popular comedy accounts like Arch Bishop of Banterbury, Pubity Group, and Memezar. Across all social posts, sentiment is overwhelmingly positive, and we're gaining even more audiences as users tag their friends (just like Eddie would probably tag Gary). This was all complimented by a comprehensive PR campaign leveraging press and social in collaboration with Currys own in-house organic social content team and Red Consultancy. A huge shout out to all involved in this campaign, including special thanks to Harriet Gorman, Kayleigh West (Sweenie), Ryan Todd, Rickesh Solanki, Georgie Snape Center, Martin Burke, Aisling Lancaster, Dan Rubel, Sophia Bates Cody Westbrook, Elizabeth Swadling, Olivia Chads, Lena Aiello, Lena El-Sheikh, James Bex, Lucy Porter, Rebecca Delaurence.   Check out our 4th video, which includes the hit single 'Gary is my best friend' and be sure to follow for more results. https://lnkd.in/dRjcXw67 

This one is special - not just because the Nanzones are the most heart-warming community outreach we've ever seen. The collaboration between Asda LADbible Group Global Spark Foundry and SPP Media (London) Ltd has been a thing of beauty to behold, led by the spectacular Camilla Clayton with support from Izabella Lee and the Spark team Libby Kelly Louise Davies Declan Deval Mike Lawrence Kat Broomhead and Joanna Sibley. Proud to cheer on our clients and partners (and England!) as they shine a light on loneliness in the 65+ community at big national events.

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Looking forward to this exciting partnership 🫶🏻