StudioLR - The Gutsy Brand Creative Agency

7 years ago, the new D-day Story reopened its doors after a major refurbishment and a rebrand. We developed the new name, full brand strategy, identity and guidelines, an integrated marketing campaign, and onsite signage. The resulting brand is built on juxtaposition – the epic operation, the personal experiences, the darkness of war, the light relief. Check out the case-study on our website to see more - https://lnkd.in/gtvdGW7F The D-Day Story #Portsmouth #destinationbranding

Gutsy new Managing Director for StudioLR 🚀 We’re stoked to welcome Jennie Landels as our new Managing Director. Jen joins our senior leadership team, working alongside Founding Directors Andy Gray Lucy Richards and Dave King Director of Creative and Strategy. Bringing her wealth of experience from The Leith Agency, Red Bull, Scottish Rugby, and The Scottish Government, Jen has spent over 20 years helping grow some of Scotland’s most iconic brands. 💬 Andy says: "Jen stood out a mile with her energy, experience, and entrepreneurial spirit. Her leadership marks the beginning of an exciting new chapter in our 21st year." 💡 Jen commented: "This is an opportunity to make an impact with a creative agency I’ve admired for years. I’m looking forward to working with the hugely talented team to drive us forward with our new gutsy vision." Here’s to the next chapter of StudioLR! 💥 #EntrepreneurialSpirit  #WelcomeJen  #GutsyCreativeAgency

When it comes to defining a brand, there’s no room for ‘nice to have’. It’s either important or it’s filler for the chopping block. The trick is to look closely and only include characteristics that genuinely define you. Read our latest blog and turn your brand all killer, no filler. https://buff.ly/4kdqETw

A shout-out to the fantastic The Port of Leith Distillery, where we had a fun evening on Friday!  🍸🥃 From sampling their incredible drinks (big fans of the white port) to enjoying their delicious food, the warm hospitality from the distillery team made it truly special. We can't wait to come back for another round! Slàinte! 🥃

In the world of brand, too much direction might as well be none. Even Shakespeare would’ve struggled to write a headline that captures ten different tone-of-voice elements. Read our latest blog for a more ruthless approach to brand definition. https://buff.ly/4kdqETw

This month's Practice to Practice sesh was with social media expert Bethany Crowe. We enjoy hearing from complementary businesses to share views with, and get their take on the marketing industry. If you're interested in a P2P sesh please do DM us.

🎵 Just tattoo of us 🎵 We can make it if we try

Latest work 👀 ‘A New Way To See Whisky’ – Lagg is a striking single malt that’ll take you by surprise. Think you know peated malts? Think again. Head to the case study for more on the brand and campaign development – https://buff.ly/3CHfSE7 Hats off to the dream team – Isle of Arran Distillers Ltd, Jaclyn McKie, Heather Robertson, Mariella Romano, Studio Mustard, and Spike Turner.

Last week, we popped round to visit The Citadel Youth Centre - Edinburgh to chat to the team about the amazing work they do for the local community – from youth groups to mums’ clubs, gaming nights to careers cafés, and a thousand things beyond. It’s an incredible place. Thanks to Willy Barr , Ryan McKay and the team for sharing their stories – we’re looking forward to working together over the next few months.

How much feedback is too much feedback? And where’s the line between the ‘Wisdom of the Crowd’ and its infamous in-law ‘Death by Committee’? Read our blog below send us your feedback! https://lnkd.in/eeQ6pqRS