StudioLR - The Gutsy Brand Creative Agency

Christmas is no season for subtlety, so here’s the gang wearing their diehard festive spirit on their sleeves. It’s not your usual Christmas tat! A massive Merry Christmas from us all. Thanks for another great year – we hope you have a lovely break, and all the best for 2025! 🎄🎅💀 PS. We have a few sheets of temporary tattoos left, so feel free to pop into the studio to grab one. Bring mince pies. 🥧

Mark and Andy Gray looking very serious at the The Marketing Society Scotland St Andrew's Day dinner … must have been during @Des Clarke's stand up routine 🤣 Congrats to our friends Lane - a Certified B Corp who won Employer Brand of the Year (Agency), and Aegon Employer brand of the year (Client). Also to all the new Fellows: Barry Fearn,   Alison Gibb  ✪ Richard Simpson ✪ Vicki Miller Marie Owen,  George Shepherd ps Mark as usual dressed for the occasion! 😉

Our Dave King is never short of an opinion or two!

This time of year can often be 💥 C R U N C H 💥 time for brand planning – as everyone looks to nail down their ambitions and budgets for 2025. With that in mind, here’s a little snippet from our blog archive with some thoughts to keep knockin’ round your noggin’ while you plan. 🧠 ✍️📈 Nobody can do it all. The quickest way to fail is to try and please everyone. To be all things to all people. To play it ‘safe’. It’s not safe at all to be vague. To lack definition. All you’ll do is lose in ten categories instead of succeeding in one.   Don’t let your brand sleepwalk into extinction.   You’ve got to serve the system you suit. Get specific. Get sharp. And accept that appealing to some people means alienating others. You can’t do it all.   Even if you find yourself on the edge of a cliff – that’s the safest place in the world for a goat. Because goats aren’t good at being pumas. They’re terrible at being worms. And they make worse than useless clown fish.   But goats are the GOATS at being goats.   So be your own species and stay off the endangered list. 🐐🐟🪱   Soak up some more wisdom on the full blog here:  https://lnkd.in/erEsUP3f

Hannah Sturdy and Andy Gray headed to Perth to catch up with old friends and hear some thoughts at this year’s ASVA : Association of Scottish Visitor Attractions Conference. Hosted by CEO Michael Golding, and opened by Richard Lochhead, Minister for Business, the event showed just how important tourism is to the Scottish economy. While international visitors are on the rise, we heard how challenging a time it currently is for the industry. Overall an uplifting day, closed by the effervescent Bernard Donoghue OBE (CEO of Association of Leading Visitor Attractions) who shared the inspiring story of Nellie Bly. If you haven’t heard of her, look her up! Other contributors included: Simon Addison - Angie Marise Fowler - Abbie Fox-Smith - Paul Nixon - Tom Houseman - Alex Harvie - Moira McCall - Alison Rose - Ross McKirdy - Amy Akino-Wittering - Ross McMillan - Alyce Paton - Thanos Kokkiniotis - Kat Brogan - Spencer Clark - Steve Dering - Mike Benson - Ben Supple - Allison Everett - BVA BDRC - Joshua Ryan-Saha - Marc Crothall MBE - VisitScotland Helen Henderson #destinationmarketing #destinationbranding

Impressive turnaround from Marks and Spencer and great to see some timeless gutsy principles bearing fruit: A clear positioning – knowing what you are to customers and why they should choose you Consistently distinctive creative – doing things your own way and building on your heritage Bold budgets – having the courage to invest in advertising when market share and profits are down Mark Ritson Marketing Week https://lnkd.in/em4xFJEC #gutsy #creativeagency #marketing #brand

One of the social highlights of our year is sharing a table with clients and friends at the Street Soccer Scotland Dinner. Street Soccer Scotland uses football to help people affected by social exclusion. They offer hope and belonging, to support people on their journey to security and happiness. The mighty sum of £190k was raised on the night – it’s heart-warming to see such a high level of support for the cause.

We had a blast last weekend at St James Quarter’s Light Switch On ceremony. It went off with a bang and got us good and ready for a vibrant festive season. Thanks for having us and ho ho hello to all the friends we bumped into in the cheerful crowds. 🎄🎅

It’s a wrap! A couple weeks ago at The Social Hub in Glasgow celebrated all the talented interns from the UNLOCKED Internship Programme 2024. Now in its second year, the programme was founded by John Doe Group to help kickstart opportunities for underrepresented emerging talent. We’ve had the pleasure of supporting the programme since its inception with two brilliant interns – John Robertson earlier this year and Gloria R. in year one. It was great to catch up with them and many others at such an inspiring night – Pamela Scobbie, Mercy Abel and Elroy Elvie Evie gave a real insight into the impact of the programme. 🔑 Looking forward to meeting next year’s interns!

Well done team - Lucy Richards Dave King Jo Laidlaw Better Company Louise Fraser (CMRS) Troy Fisher Ciara Jamieson Lyndsey Stainton Lynn Westwood Scottish and Southern Electricity Networks #betterwords #internalcommunications #gamechanger #innovation