Superdry

The Regency Edit - Refined Tailoring, Elevated Essentials Set against the backdrop of a Cotswold manor house, Superdry unveils refined tailoring and elevated essentials for the SS25 Regency Edit. This is a story of craftsmanship, framed within a formal aesthetic, where every hand-selected piece reflects our signature pursuit of perfection. With a focus on fabrics, precision cuts, and silhouettes that embody quiet confidence, this collection celebrates a style that transcends time—an invitation to embrace the grandeur of tradition, redefined for the modern era. Explore our March Edit in-store and online at www.superdry.com. #Superdry #FutureCraftCulture #SS25

🌟 Exciting News! 🌟 I’m thrilled to announce the grand opening of our new Superdry store in Las Palmas! 🎉 This would not have been possible without the unwavering dedication and hard work of my incredible team at Khatnani SL Group and the amazing support from Superdry. Your passion, effort, and commitment to excellence made this dream a reality. 🙏 Thank you to everyone who has been a part of this journey. Looking forward to providing Las Palmas with a unique shopping experience and continuing to grow with such talented and driven individuals. #Superdry #KhatnaniGroup #Teamwork #Grateful #NewBeginnings #LasPalmas #Retail #Success

Earlier this week, we hosted an incredible AI Lunch & Learn session at Superdry HQ, led by our Technology Director, Dafydd Moore, where we introduced our colleagues to what AI truly means for humans, society, and Superdry. We explored the world of artificial intelligence—its impact on the economy and retail, and how we, at Superdry can leverage it to shape our future. Why is this important for Superdry? Technology is a strategic enabler in achieving our business goals. It is essential for us to stay informed and embrace change to adapt, evolve, and thrive in a technology-driven retail landscape. Key takeaways: - We cannot slow down technology, but we can learn how to utilise it effectively. - AI may seem intimidating, and concerns like "What about my job?" are common. However, remember that AI is not conscious—we are! - Humans will always play a crucial role. Developing a Growth Mindset is vital for thinking differently about our future. A huge thank you to Dafydd, for leading this inspiring session! We are excited to see where the journey between Superdry and AI takes us next. Check out the pictures below from the session! #Superdry #FutureCraftCulture #Technology #AI

Classic. Timeless. Progressive. We're proud to share our February Edit of New Arrivals - a refined blend of nostalgia and aspirational prep, where timeless styles are reimagined through Superdry's progressive approach to design. From innovative outerwear and our newly launched Wet Weather Essentials to collegiate-inspired staples, step into our curated mix of elevated garments that capture the promise of the season ahead. With a new artistic direction led by our Head of Brand Creative, Thomas Hutt, these stunning visuals will be living rent-free in your mind . . . #Superdry #FutureCraftCulture #SS25 

We’re delighted to announce that Superdry has extended our licensing partnership with Brand Collective, one of Australia’s leading fashion and lifestyle retailers. Together, we’re embarking on a 12-year journey, that grants Brand Collective exclusive rights to the Superdry brand in Australia with a multi-million-dollar royalty value. This extended partnership paves the way for an exciting era of growth, with both companies aiming to double revenues in the next five years, targeting AUD 100 million. Brand Collective, known for its stylish and cutting-edge retail experiences, operates over 300 stores nationwide with 16 retail partners. Superdry continues to be the cornerstone of Brand Collective's diverse portfolio, which includes other iconic brands such as Reebok, Review, Shoes & Sox, Clarks, and Hush Puppies. As we move forward together, we’re committed to shaping the future of fashion in Australia with bold designs and new collections that resonate with the Australian consumer's passion for style and quality. Dave Thomas, Brand Collective CEO said: "It's great to see that Australians have embraced Superdry - we're thrilled to continue this partnership, creating a positive future for the brand in our market." Julian Dunkerton, Superdry's CEO, commented: "We have been working with Brand Collective for many years, and this extension illustrates the value we place on the trust, longevity and continuity of our relationship. Our ongoing partnership will continue to grow and strengthen the brand across Australia." Here’s to a vibrant future ahead! #Superdry #FutureCraftCulture #Wholesale #Partnership #Fashion #Australia 

It's been a huge month for Superdry, with our HQ teams working at speed on the global roll out of our new ecommerce platforms, powered by Salesforce, and aligned to the launch of our beautiful new Spring/Summer collections. Our new websites represent a significant leap forward in our mission to deliver an enhanced, user-friendly experience for our valued customers.     By combining Salesforce's cutting-edge technology with Superdry's new creative direction, we've created a digital experience that is not only visually stunning but also rich in functionality, elevating the customer experience from the very first click, right through to checkout. Harnessing Einstein AI features, our new websites will offer a uniquely personalised experience that aligns with each individual customer's shopping habits and preferences. This project stands as a testament to the dedication, passion, and collaboration of our incredible teams from across the Superdry business and our build partner OSF Digital. A heartfelt thank you to everyone involved for their unwavering commitment and efforts, lead by Charlotte Wilson, Dafydd Moore, and Mark Carey. We are thrilled to unveil our new digital home and embark on this exciting next chapter with our customers. You can explore our new UK website at: www.Superdry.com #Superdry #FutureCraftCulture #Salesforce

We're super proud of this one - introducing The Superdry Robe. Our one-size-fits-all silhouette offers effortless versatility. Better still, it's crafted from 100% recycled materials across both shell and lining, with a Durable Water Repellent coating to keep you dry, warm, and stylish, no matter the weather. Available now online and in-store. #Superdry #FutureCraftCulture 

We're thrilled to start 2025 with the news that Superdry has received no less than FIVE nominations at this year's Drapers Conscious Fashion Awards, recognising our commitment to sustainable practices in the fashion industry. These nominations highlight our ongoing efforts to make a positive impact on the environment and promote ethical practices throughout every area of our business. The categories we've been nominated for are: 1. Best Customer Engagement Campaign (Envision Partnership) 2. Best Social Enterprise or Charity Initiative (Second Hand September X Oxfam) 3. Empowering People Initiative 4. Positive Change Award 5. Sustainable Brand of the Year! Huge thanks to Superdry's small but mighty Sustainability Team - Nicola Slater, Alex Wells, Owain Proctor, and Mollie Field - for their continued efforts to make Superdry a leader in sustainability and for continuing our strategy to 'communicate with integrity' to our customers, colleagues, suppliers, and partners.  Superdry's COO and executive stakeholder for sustainability, Shaun Packe, said: "This recognition highlights the hard work and dedication each of our colleagues, partners, and suppliers brings to our mission. We have an army of 'Sustainability Warriors' at Superdry, and their contributions across every function - from design and production to marketing and retail - have played a crucial role in achieving these nominations. "Drapers Conscious Fashion Awards celebrate brands that are leading the way in making fashion more sustainable, and we should all take pride in our efforts so far. I firmly believe that through collaboration, communication and teamwork, we can continue to set a benchmark for sustainability in our sector." #Superdry #Sustainability #FutureCraftCulture 

Welcome to Superdry, Michael Howard! Great to have you on board. 🙌🙌🙌

As we embrace the festive season and look forward to 2025, the Comms & Engagement Team here at Superdry would like to express our gratitude to Head Office & Retail colleagues everywhere for being the heart and soul of this incredible brand. ❤️ This past year brought its fair share of challenges, but our unstoppable teams have been united in their approach, transforming many of those obstacles into rewarding and unforgettable moments. ✨ Our goal is always to bring the Superdry culture and values to life, keeping our global teams connected, informed, and creating memorable experiences for everyone to enjoy - thank you for being such an integral part of our brand's journey. 💫 We can't wait to show up next year with some fresh engagement ideas, continuing our mission to make Superdry an amazing place to work! 🤩 So all that's left to say is 'Happy Holidays' to all of our colleagues, partners, suppliers and customers across the globe - we look forward to sharing an even brighter 2025 with you! 🚀 #Superdry #FutureCraftCulture