The Good Influence

Today is #MentalHealthAwarenessDay, and this year we asked our team to share the campaigns that have inspired them most — from large-scale public initiatives to heartfelt grassroots movements 💚 1. Calm - The Last Photo 2. Peanut App - Invisible Mothers 3. Vanish's - Me, My Autism, and I 4. Nurofen’s - The Pain Gap 5. Calm - Missed Birthdays 6. #YouAreNotAlone by Norwich City FC Which campaign would you add to the list? Share your thoughts below 🌍💫 Thank you for your contributions Emma Grace Emma Knowles Anna White Sophie Gunn (Née Stroud) Sarah Crawley Josh Harding #MentalHealthAwarenessDay #MentalHealthMatters #Wellbeing

I’ll be forever glad I said yes to this Yesterday was National Family Day, and it felt like a good opportunity to reflect on a decision that completely reshaped my world. Three years ago, in the midst of lockdown and maternity leave with my second child, my brother Josh Harding and I decided to set up a business together. The stars aligned as we were both looking to make a bigger impact in our careers at the same time but funnily enough if you’d have asked my younger self, I never would have thought we would have set up a business together. I’d just never considered it. Saying 'yes' didn't just change my path—it redefined it. Together, we founded The Good Influence, a social and influencer agency dedicated to making a positive impact. Our goal was always more than profit; we wanted to prove to ourselves and I guess the world that purpose and profit can (and will) co-exist. Because we believe that doing good is simply a better business model. Now, three years into this journey, we're about to take it up a level. And guess what? Our growth hasn't been by accident: → We've evolved → We've matured →The industry has transformed And so has our approach. We’re not just proud of where we are—we're excited about where we're headed. And so this post is about two things. Firstly, we’re going to start sharing more of our journey on here. To share the real story of what it takes to grow an agency internationally. The sibling dynamics, the highs, the lows and everything in between. And secondly, we'll soon be sharing how the business plans to continue to evolve. I am eternally grateful to be on this journey with Josh Harding. To our amazing team and our clients who've supported us every step of the way. Thank you for believing in our dream. And to you guys, stay tuned. Because, as cliché as it sounds, I truly believe the best is yet to come. #growth #agency #nationalfamilyday

Being split across London & Manchester, we love getting together as a team and this time we headed North to celebrate everything we've achieved so far this year 🕺 From a treasure hunt exploring Manchester, scouting landmarks and famous faces to rooftop drinks, soaking up the sun (yes it was sunny - we were spoilt!!) and all of our Manchester team's favourite haunts (pizzas at Ramona's didn't disappoint!) The next day we enjoyed an exciting round-up celebrating the last 12 months (from smashing targets to welcoming new joiners) and kicked off the next 12 months seeing lots of exciting plans and with quality team time, getting to know each other better through our Myers Briggs profiles.  👀 What's coming? More on this soon 🤔 (Spoiler - it's looking good!) Here's to next year... 🚀 #socialmedia #influencer #marketing #agency #culture

Awards season isn’t over yet and we need your help! 🏆 We’re thrilled to share that we’ve been shortlisted for 3 awards in this year’s bCreator™ awards… 💚 Our work with WELEDA UK has been nominated for Beauty Creator Marketing campaign of the year! 🧘♀️ Our work with Will Powder Limited has been nominated for Health and Wellness Creator Marketing campaign of the year, and… ✅ Our work, mission and culture as an agency has been recognised through our nomination for Boutique Influencer Marketing Agency! But to win these awards we need your vote! To support us and our mission, please head to https://lnkd.in/eFedFFss to cast your vote in each category. #awards #creators #influencermarketing #socialmedia #bcreator

Come with us to the Influencer Marketing Awards 2024!! What an amazing night... We can't quite believe it! Huge congrats to all the other award winners and thank you to the Influencer Marketing Awards team for a brilliant evening!

🏆 TRIPLE WIN AT THE IMAs 🏆 Last night we attended our 2nd Influencer Marketing Awards, having won our first award last year, feeling proud to be in the room amongst the biggest agencies and award winning campaigns in the influencer marketing sector globally. This year we were up for 3 awards in categories alongside Cera Va x Michael CeraVe, Vaseline, Garnier, Cetaphil, Nars & Aldi and so we were totally blown away to win not one, but three awards including Gold for Best Boutique Influencer Marketing agency and Gold for our first campaign with WillPowders. 🏆 Best Boutique Influencer Marketing Agency - GOLD - for tripling growth in the last year, growing client base by 35%, expanding into new services, all with a conscience and driven by our mission to be a good influence within the world of social 🏆 Best Use of a Small Budget - Will Powders - GOLD - delivering 5x sales ROI on our first campaign and 25% sales uplift with an integrated influencer, organic & paid plan 🏆 Best Fashion & Beauty Campaign - Weleda x London Fashion Week - BRONZE - turning fashion week with the iconic Weleda Skin Food, launching Weleda onto TikTok shop with exclusive back stage access to LFW, integrating live shopping & exclusive product bundles A massive thank you to our amazing team, wonderful clients and supportive partners who have been with us on our journey since the beginning and believing in our mission to create more positive influence through the power of social 🚀 Josh Harding Sarah Crawley Emma Grace Lily Morris Sally McInerney Abbie Rigby Milan Charles Maisie Regan Emma Knowles Joy Willett Mya Hutchinson Ellie Yexley Amy Hesselworth Chloe Dougall Hanna Kobiela Vida Oskooee Gabrielle Wilkinson Lee McGuffie Sarah Lundy Helen Yeardsley Beverley Hendrick Andrew Perera Millie Kendall O.B.E. Scott Hammond Helen R. Jayn Sterland Davinia Taylor Susanna Flynn

Whoop!!! Not one but 3 nominations in this years bCreator™ awards!!! We can't believe it!!! We are shortlisted for: 🌟 Best Boutique Influencer Marketing Agency 🌟 Best Beauty Creator Marketing Campaign with WELEDA UK 🌟 Best Health & Wellbeing Creator Marketing Campaign with Will Powder Limited Big thanks to our wonderful clients for giving us the opportunity to work on such amazing campaigns and to our incredible team who constantly raise the bar, go above and beyond and truly live and breathe social. We're so proud of you! We'd love your support in voting for us - it takes just a few moments and you can click here to vote 📩 https://lnkd.in/eBdAf3N8 Big thanks to the bCreator™ team for your support and huge congratulations to all of the other nominees and we're really looking forward to what will no doubt an amazing evening in October! #BCAs #InfluencerMarketing #Awards #Recognition #Proud

We scored 7 million views and counting for WELEDA UK’s lesser-known hero product: Weleda Arnica Massage Oil. 🚀 How? 🤔 🤝 Culture and social go hand in hand, so when Mbappé was spotted using the oil at the Europs, we knew it was a moment to share. The risk? 🥅 Weleda’s usual client-base prefer to be off the pitch. But by casting our nets wider, we unlocked a new crowd of consumers, with over 99% of the posts reach coming from non-followers. Our team aren’t running onto the pitch any time soon, but we’re joining Weleda’s new client base and heading to the shops to stock up on their winning sports recovery oil, so that we can kick muscle fatigue and recover like Mbappé 🏅 #content #viral #socialmediamarketing #culture #euros

What does influencing for good mean to you? For us it means accelerating the growth and impact of the disruptor brands of today and tomorrow. We do this through social media, influencer marketing, paid media, and crafting creative strategy that elevates game-changing brands. We’re proud to work only with brands we truly believe in and who share our values in influencing the world for good. We’re big believers that the passion we have for our clients and the pride we take in our work, means our clients get the best from us. We’re incredibly driven and ambitious, much like our clients who are are driving change in industries that really, really need it, bit by bit changing our world for good and getting audiences to think twice when it comes to what they buy and how they live. But influencing for good also means always offering kindness, respect and thoughtfulness to everyone, from our clients to our colleagues, in our day-to-day too. 💛 If you’re curious to find out more please reach out to Sarah Crawley, we’d love to talk. #influencermarketing #creatoreconomy #impact #purpose #disruptorbrand

After winning our first industry award at the Influencer Marketing Awards last year, we’re so excited to announce that we’re finalists for 3 awards this year! 🌱 Our purpose-driven mission to do GOOD in an industry with so much influence has been recognised in the Best Boutique Agency Category. 💚 Our work with WELEDA UK at #LondonFashionWeek is a finalist in the Best Beauty / Fashion Campaign. 💪 And our first-ever influencer campaign with Will Powder Limited which delivered INSANE results is a finalist for Best Use of Small Budget. Last year was a real moment for us all to be recognised amongst the biggest players in the industry and alongside incredible campaigns that we have so much respect and admiration for. But most importantly it’s so wonderful to get recognition for the results that we’ve been getting for our clients, who entrust us to power their trailblazing, purpose-led brands through social & influencer. Here’s to bringing back gold in July! 🌟 #GIMA24 #socialmedia #influencermarketing #creativeagency