The Good Influence’s Post

🌟 Interested in exploring the power of influencer marketing? Check out this inspiring article covering 9 incredible influencer campaigns that set the bar high for brand collaborations. From hotels to sportswear, these creative partnerships showcase the magic of influencer marketing. Give it a read, and let me know which campaign stood out to you the most, and why? https://lnkd.in/eE8btCK

If you need maximum ROI from your influencer marketing campaigns then you only need to do this one thing: Build long-term partnerships with creators. It’s simple. Will you believe a creator who will promote L'Oréal for 6 months or a creator who will promote L'Oréal in January and Pantene in February? Ofcourse the former. And it's not just brands that are losing out with short term relations. The creators are feeling the heat too. For creators, their livelihood depends on securing partnerships with brands they can trust. Without the security of a long-term collaboration, they're left with no choice but to explore other opportunities, even if it means promoting competing brands. What can brands do in such a scenario? Brands can play the long game by committing to working with creators on a long-term basis, say allocating 40% of their campaigns. This will help them: - build stronger relationships with creators - maximize their ROI in the process. For instance, Look at brands like Myntra and Nykaa, who've embraced long-term partnerships with creators like Komal Pandey, Aashna Shroff, Malvika Sitlani, and Debasree Banerjee. These collaborations have not only driven sales but have also fostered authentic connections with their audience. So, It's time for brands to think long-term. By investing in genuine relationships with creators, you'll not only elevate your brand but also unlock the full potential of influencer marketing. Are you ready to take your influencer marketing strategy to the next level? Let's chat and explore how we at Letsinfluence.io | Influencer Marketing Agency help you create lasting partnerships that drive real results for your brand. #influencermarketing #clientrelation #marketing

In the wake of concerns over influencer marketing, marketers are increasingly turning to brand ambassadors as a safer and more reliable alternative. This strategic pivot is aimed at mitigating risks associated with influencer partnerships, especially in sensitive political climates. Brand ambassadors, with their thorough vetting and long-term commitments, offer a stable and brand-safe avenue for companies looking to maintain control over their narratives and connect authentically with their target audiences. #MarketingStrategy #BrandAmbassadors #DigitalMarketing Dive deeper into this emerging trend and its implications: https://lnkd.in/eYiwX2Dt

Influencer marketing has emerged as a powerful strategy in the realm of e-commerce, providing businesses with the opportunity to drive sales and enhance brand awareness. E-commerce leads in influencer marketing spends with 27 per cent, followed by FMCG at 20 per cent, stated Kofluence’s Decoding Influence: The 2024 Influencer Marketing Report. #retail #retailnews #latestnews #Ecommerce #Influencermarketing #FMCG #Kofluence #createreconomy

🛍 Exciting News for Retailers Ahead of NYFW! 🛍 In the world of retail, influencer marketing is a powerhouse strategy. 💪 As New York Fashion Week kicks off, check out these best influencer marketing tips for retailers from marketing experts! 🚀 Linqia's Keith Bendes emphasizes that "Creating urgency and relevancy drives action. If it feels like something has a limited-time benefit, consumers are given a reason and are more likely to engage." 💡 👉 Read the full article here: https://lnkd.in/gT8JNd6S

🌏Evolving from Influencer Marketing to Word-of-Mouth Commerce ✍️In recent years, there has been a significant shift in the world of marketing, with an evolution from traditional influencer marketing to a more organic and authentic form of promotion known as word-of-mouth commerce. ⚡️Influencer Marketing 💡Influencer marketing is a form of marketing where businesses partner with influential people, often on social media, to promote their products or services. This strategy has been popular for several years, with brands seeing the value in leveraging the reach and engagement of these influencers. 💡However, as the influencer marketing landscape has become increasingly saturated, and with concerns around authenticity and disclosure, consumers have started to become more skeptical of these sponsored partnerships. ⚡️Word-of-Mouth Commerce 💡Word-of-mouth commerce, on the other hand, is a more organic and authentic form of promotion. It involves customers sharing their positive experiences with a brand, product, or service with their own networks, whether that's in-person or online. 💡This form of marketing is highly effective because it's based on trust. People are more likely to believe a recommendation from a friend or family member than from a brand or an influencer they don't have a personal connection with. ⚡️The Shift 💡Brands are now recognizing the value of word-of-mouth commerce and are working to create products, services, and experiences that are worthy of being shared. 💡This might involve creating highly Instagrammable spaces, offering exceptional customer service, or producing products that are unique or particularly high-quality. In conclusion, the marketing world is evolving, moving away from traditional influencer marketing and towards a more authentic and trust-based form of promotion: word-of-mouth commerce. #marketing #influencer #authentic #trust #wordofmouth #ecommerce

In the arena of digital marketing, influencer marketing is emerging as an undisputed champion, particularly in the B2B sphere. Businesses everywhere are recognizing its power, but winning big demands a strategic approach. 🚩Identifying valuable partnerships - The influencers brands choose to build relationships with have a weighty, direct impact on the final outcome. It's integral to choose influencers who resonate with the brand's values and echo its voice authentically. It's an art to distinguish between influencers who can sway a buying decision from the ones simply boasting of large follower numbers. Sounds challenging, doesn’t it? Keep reading! 🎯Setting targeted goals - A defined set of goals is as important as a foundation for a skyscraper. Aiming into the void can hit a random target but never provides a guaranteed win. This grassroot stage involves setting holistic business objectives, be it brand awareness, improved search ranking or nearly anything that suits your business. Starting with a clear-court vision will help hit the basket more often! 📘Effective content positioning - Content isn’t just the king, it's the whole kingdom! An effective positioning strategy can play a massive role in winning the trust of the target audience. Remember to address their pain-points, exhibit solutions, and encapsulate the brand voice in a story they relate to. Effective positioning will hinge the success of the marketing campaign on winning the audience's attention. Undoubtedly, the B2B landscape stands to gain significantly from influencer marketing. As things shift, the burden lies on us as B2B marketers to rethink objectives, reevaluate partnerships, and rework content strategies. Perhaps, it's time to play the game differently. Observation: Those who master the game of influencer marketing are set to reap its enormous benefits, while those who sit on the sidelines will find themselves missing out on an evolving era of marketing opportunities. Prognosis: As the world pushes forward even further into the digital space due to the pandemic fallout, B2B influencers are going to play an increasingly significant role in the foreseeable future. B2B brands, suit up for the influencer marketing championship! Your triumph lies on the field, but it begins with the right game plan in the locker room. Let's win big together! #InfluencerMarketing #B2BMarketing #DigitalMarketing #StrategicMarketing

The #influencer market has expanded way beyond just food, travel, fashion, and lifestyle influencer. With #influencermarketing expecting to grow at 32.8% CAGR, are we really surprised with the expansion of terminologies such as micro, macro, and nano influencers? 🤳 Is the marketing world leveraging on enhancing #partnerships in a B2C way now? Annabella Lin, Marketing Director - Southeast Asia, Australia & New Zealand at Clarks unveils their secret behind their influencer marketing strategy. How did they successfully create an influencer marketing campaign while keeping #authenticity at its feet 👡 (pun intended? Is finding the right influencer aligned with your brand's objective crucial, or aligned with your brand's #targetaudience? 👨👩👧👦 #creativestrategy #marketingstrategy #retailleader #retailindustry #ecommerce #thoughtleadership #creatoreconomy #brandstrategy

The influencer marketing game is changing! Gone are the days of solely relying on mega-stars. Campaign India explores the growing power of micro-influencers and their impact on brands. Read the linked article for a perspective on:  The evolution of influencer marketing from a fad to a strategic cornerstone. Why micro-influencers are generating higher engagement and cost-effective solutions for brands. How micro-influencers are building trust and influencing purchase decisions within specialized communities. Link: https://lnkd.in/defqkTQi #influencermarketing #microinfluencers #influencermarketingagency #marketing

🚀 60 K.O.Ls activated per month, 80 campaigns per year, 1000s of contents collected... I love this success story from our client Maison 123 ❤️ ! French ready-to-wear 👗 brand Maison 123 runs a comprehensive #InfluencerMarketing strategy that incorporates #organic, #paid and #affiliation campaigns in several countries. Kolsquare I B Corp™ is there for the inspiring fashion brand at every step of the way to ensure the success of the brand’s ambitious strategy. I think this story very interesting to illustrate how our technology is facilitating the integration of influencer marketing into the 360° marketing mix, and help any brand to scale. 🚀 Celya Thevenin, the brand's Press & Influencer Manager, shares her experience with Kolsquare, notably: - Always on: multiple KOLs and multiple campaigns running simultaneously - Finding the right influencers for the right campaigns: made easy - Extensive reporting capabilities delivers a comprehensive campaign overview enabling fast analysis and strategy adjustment “Every morning I check to see the new content that has been posted. I use the Kolsquare reporting tool all the time. Awareness campaigns are difficult to measure, so looking at the ROI by EMV is a way of measuring that and being able to compare one campaign to another” Thanks for your trust 🙏 , and thanks for your testimonial ! https://lnkd.in/e7pRWpyP