The Scotch Whisky Experience

It was a pleasure to welcome Richard Lochhead this morning, and to have the support of the Minister.

Wow! The best night celebrating the best team! We are thrilled to have picked up the Best Visitor Attraction Award, at the national finals of the Scottish Thistle Awards last night. Following our recent tour investment, this is a true honour and testament to our amazing team. Our mission has always been to help the world fall in love with Scotch whisky, and with this award, we are delighted that our team have been recognised for all their hard work creating the best visitor experience. Congratulations also to our amazing finalist Annika Schneider in the Rising Star category. Slàinte! Photo credit images Carlo Paloni (and our phones! - you'll know which is which!)

All of us here at SWE would like to congratulate our CEO, Susan Morrison for being recognised for this award. 👏 Well done Susan!!

🚽 It's #WorldToiletDay. 🚽 We are thrilled to have been highlighted in this video as an example of a great accessible toilet. We loved welcoming Mik and the Euan's Guide team to SWE. Check out the video below and make sure you order some #RedCordCards if you don't have them in your venue already.

Today is #PurpleTuesday. 💜 An initiative dedicated to improving the disabled customer experience, 365 days a year. We have been striving towards being one of Scotland’s most accessible visitor attractions for many years. ♿ We cherish our partnerships with Euan's Guide and Deaf Action and the insights brought to us from our friend Paul Ralph from Partners in Access, and we are always looking to raise the bar! Pictured here are our front-line team of accessibility ambassadors, who through their day-to-day interactions with our visitors, are perfectly placed to help identify and recommend ongoing improvements and initiatives based on real-time customer feedback and insights. Learning is one of our company values. Training sessions are held throughout the year to recap our accessibility offering, keeping it front of mind, and also to allow us to introduce new initiatives and improvements to the whole team. Pictured are our visitor assistants learning how to use our EvacChair, and a sign language training session led by Sy from our guiding team.

Huge congratulations to our Marketing Director, Julie Trevisan Hunter for being named in the 2024 Top 100 Women in Tourism list. What an inspiring list! 👏 Julie has led our marketing team for much of her 28 years with SWE, and is proud to sit alongside the influential, dedicated and passionate women within our industry named in the Top 100. See the full list here: https://lnkd.in/ewekDvVb Congratulations to all those nominated! #WITTop100 #WomenInTourism

We are proud to be a #LivingWage employer. First Minister John Swinney was welcomed by our CEO Susan Morrison, who sits on the steering group for Living Wage Scotland, along with representatives from Living Wage Scotland to meet our staff and experience our tour first-hand earlier today. Huge thanks to our Senior Visitor Assistants Alex, Matilda and Jackson for all of their input to this morning's visit. We are looking forward to seeing their interviews in coming days. Also pictured, SWE Directors, Jamie and Julie.

🎄🍂 Experience Festive Delights at The Scotch Whisky Experience this December! 🍂🎄 As the year comes to a close, we're thrilled to have a month packed full of festive fun at The Scotch Whisky Experience. Our Festive Tasting Tales will run every Thursday - Sunday, pairing Scottish canapés with whiskies, each with their own unique story. 🥃✨ On December 29th & 30th, join us for the Whisky Distillers' Fair in our Whisky Bonds, where our guests will meet the people behind the whiskies and enjoy a Gold Tour. 🥃 Our Amber team of chefs have crafted delicious festive lunch and dinner menus using seasonal Scottish produce—perfect for the holidays! 🎉 Discover more on our news page linked below: https://bit.ly/4fl3Xdj

🛍️ Update from our retail team! 🛍️ 2024 has been a year of collaboration for our retail team at SWE. We have had the pleasure of working with local designers, artists and manufactures to create and produce a number of exciting new ranges, that are as diverse as Scotch whisky itself! We are so delighted with the results, bringing colour, vibrancy and a sense of fun to the shop floor! A big thank you goes out to our wonderful suppliers – you have done us proud!

We are deeply saddened to hear of the recent passing of Claive Vidiz. His passion and enthusiasm for Scotch whisky was, and continues to be, an inspiration to all of us. We are honored to be the home of the Diageo Claive Vidiz Scotch Whisky Collection, and are committed to preserve the legacy and passion which led to his wonderful whisky collection. Every day it is a joy to tell Claive's story and for our visitors to marvel at the 3384 bottles that he amassed over 35 years. When Claive visited us to see the Collection in situ for the first time, he said: “We have an expression in Brazil, the good son returns home’, and in my view the collection is back with its family now.” Our deepest condolences to Claive’s family and all those who were close to him.