Tickle Global

We somehow convinced Julian Reiter - yes, the guy who co-founded the £160m SaaS company Eagle Eye Solutions - to join Tickle as our new Sales Director! 🔥 After building empires, working with the likes of PwC, bp, Aviva, and Vodafone, and generally being a legend in the world of marketing, tech, and data - we couldn’t resist snagging him up for ourselves. With Tickle Global on a steep growth trajectory, we knew we needed someone who’s ready to unrelentingly steer our expansion. Julian’s here to make every saved ad a powerhouse in driving client success. We couldn’t be more excited to have him on board - this is going to be HUGE. Here’s what Julian had to say about joining us: “I was sold on Tickle the moment I heard about it - new, exciting, and genuinely innovative. As someone who constantly screenshots ads to revisit later (to avoid clicking on them), I was amazed to learn that millions globally do the same, but rarely go back to their saved ads. Tickle changes this by allowing consumers to save ads into their mobile wallets or the Tickle app in one swipe, making them easy to revisit. This creates a unique, cookieless, opted-in space for brands to engage authentically, and turn swipes into sales. With results showing 20x the engagement of standard ads, this is huge so I had to get involved - the world should be Tickling!” Will Green Amy Houston Joe Martin #killtheclick #appointment #advertising #innovation

Saving ads to revisit on your own terms 😍😊 > being pulled away from the webpage you're browsing 😡😢 #killtheclick #innovation #engagement

Advertising is changing in 2025, and Natalia Vasilyeva, EVP of Marketing and Strategy at Anzu.io, put it perfectly: 👉 Consumers want ads that add value. 👉 And they demand honesty about how their data is used. Natalia’s predictions challenge all of us to rethink how we connect with our audiences in more meaningful ways.💡 What do you think - are we finally moving towards a future where ads are enhancing experiences rather than interrupting them? Let’s talk about it! Source: https://lnkd.in/eMgi_FJH #advertising #innovation #valueexchange

What’s in store for agencies in 2025? 🔥🔥🔥 Richard Draycott’s article in The Drum is packed with top-notch advice from industry leaders. Here are our favourite nuggets of wisdom: 💡 Rob Conibear, Jung von Matt London: Focus on creating ecosystems of content that maximise tight budgets by reimagining existing resources and embracing paid workshops for efficient collaboration. +1️⃣ Chris C., Cheil Worldwide: Adopt a ‘+1’ strategy - consistently adding small, bold ideas or capabilities to ensure adaptability and drive purposeful, data-led creative work. 🎯 Lindsay Lustberg, Noble People: Align media and marketing with clients’ business goals through clear growth strategies and quarterly action steps to foster mutual accountability. 📊 Daniel Todaro, Gekko Group - Marketing & Experiential: Streamline operations and upskill teams to meet evolving demands and tighter budgets, with AI playing a central role in delivering cost-effective solutions. Check out the full article for more insights from industry leaders shaping the future of advertising: https://lnkd.in/eBx5w3Wn #advertising #agencies #marketing

🖊️ MUJI Europe Limited's offers are LIVE on the Tickle Global platform! As a Tickle partner, MUJI gains access to a unique and growing audience - consumers who choose to save ads for later and engage when they're ready to shop. Our intent-to-buy data is unavailable anywhere else - a game-changer for strategic marketing decisions and customer engagement. Visit jointickle.com and join the revolution 😜 Big names are already on board... Will you be next? 🚀 #advertising #partnerships #engagement

The game is changing in 2025. Consumers expect ads that respect their time and attention. 💡 Brands that meet this need - allowing consumers to save ads for later and revisit on their terms - unlock not just loyalty, but an audience that’s 20x more engaged. Find out more at jointickle.com 🚀 #advertising #engagement #innovation

From all of us at Tickle Global, we hope your Christmas Day was filled with laughter, good company, and maybe a cheeky drink (or two 😉) 🎁💫 As we settle into Boxing Day, here’s to some well-deserved rest (and making the most of those leftovers!). Thank you for being part of our journey this year - we couldn't do this without you ❤️ We've got some BIG things coming in 2025... Watch this space. #MerryChristmas #BoxingDay #TickleLove

The way we measure ad success is rapidly evolving - from tracking attention to assessing intention, and beyond. As we approach 2025, adopting a test-and-learn mindset is the ultimate way to outpace competitors and ensure powerful results. Great insights from Joy Dean at Tobii ATEX and Six Sells Mike Nicholson👏 Podcast link in the comments below ⬇️

A small budget doesn’t have to mean small impact. 🎯 We speak with brands daily about these very challenges - tight budgets, shifting priorities, and the need to do more with less. And what we’ve found is that with the right approach, it doesn’t have to be a problem at all. Hannah Bowler's article in The Drum highlights key challenges CMOs face in 2025. Here are a few thoughts on the insights shared: ➡️ James McDonald at WARC stresses the importance of staying the course and investing in brand building. Could that investment include rethinking how we engage audiences? If consumers are already screenshotting ads to revisit later, embedding technology that lets them save ads intentionally could turn this behaviour into a powerful opportunity - allowing brands to re-engage users after the save. ➡️ Forrester's John Arnold is spot on with ‘test before you invest.’ This feels more crucial than ever. There are alternatives that make budgets work harder - sometimes delivering results 20x beyond what conventional approaches achieve. With budgets under pressure, the industry has a clear opportunity to innovate - adopting strategies that align with evolving consumer behaviour while staying within financial constraints.  We’ve seen first-hand how small, thoughtful adjustments can deliver significantly greater returns. Thanks Hannah Bowler for such a timely and insightful piece💡 Article link: https://lnkd.in/euP3sfic #advertising #marketing #innovation

This quote from Forrester’s 2021 Vision Report feels even more relevant today than it did back then. How do you see advertising evolving by 2025? Share your predictions below ⬇️⬇️⬇️ Thanks to Joanna O'Connell Emily Collins Sarah Dawson Lexie Lawhon Christine Turley Forrester Research for the incredible report 👏 Report link: https://lnkd.in/eH5x_R4Z #advertising #value #innovation