Travel PR

The best PR tip for 2025: Don't make an annual social media strategy – here's why... 💡 Social media trends, algorithms, and audience behaviours shift too quickly to rely on a rigid year-long plan. Instead, focus on experimenting, tracking what works, and evolving your approach over time. Stay agile, stay creative, and you’ll keep your audience engaged and your strategy ahead of the curve.

Happy New Year!

✨ PR Goals for a Stronger 2025 ✨ As 2024 draws to a close, it’s the perfect moment to think ahead and set strategic PR goals for the year to come. Here are three key objectives for travel brands to focus on in 2025: 1️⃣ Embrace Authentic Storytelling Consumers increasingly want real, relatable stories. Focus on sharing the genuine experiences and values behind your brand to connect with your audience on a deeper level. 2️⃣ Leverage Digital PR Make the most of new platforms and formats. From optimising your content for search to exploring short-form videos or interactive experiences, there’s plenty of potential to broaden your reach online. 3️⃣ Cultivate Media Relationships Now more than ever, building strong, lasting relationships with journalists, bloggers, and influencers is key. Keep them engaged with timely, relevant content tailored to their audiences, and offer newsworthy stories they can’t resist. A proactive, forward-thinking #PRstrategy will help your brand stand out and strengthen connections in 2025. If you'd like help with any of these goals, don’t hesitate to contact us—we’d love to assist!

🌍 Gen Z #TravelTrends for 2025: As travel evolves, Gen Z is leading the charge with trends that redefine how we explore the world. The latest #Globetrender report highlights their dynamic preferences for the future of travel. Here's a glimpse: ✨ TikTok Trailblazing: Destinations trending on social media are shaping travel plans as Gen Z seeks shareable, visual experiences. 🌆 City Hopping: Short, fast-paced urban escapes are in demand, with itineraries packed with cultural hotspots. 🎸 Gig Tripping: Festivals and concerts are becoming central to travel plans, blending music and adventure. ⚽ Stadium Safaris: Sports enthusiasts are turning global tournaments into travel opportunities. 📅 Weekend Extenders: Remote work is inspiring long weekend trips, blending business and leisure. 🍴 Gastro Globetrotting: Culinary exploration remains key, with food driving destination choices. 🎥 Set Jetting: Iconic TV and movie locations inspire wanderlust. 💡 Gen Z’s focus on meaningful, experiential travel continues to reshape the industry. How is your brand adapting to these trends? #2025traveltrends #genztraveltrends

The sixth edition of Bradt’s Botswana Safari Guide is available today. Written and meticulously researched by Expert Africa’s Managing Director, Chris McIntyre, Susie McIntyre, and the highly knowledgeable Botswana specialists at Expert Africa, it stands as the definitive guide to exploring this extraordinary destination. #expertafrica #travelpr #botswanaguide https://lnkd.in/eh6kZb7B

💡 PR Tip for 2025: Simplify Your Brand Messaging. In a world where attention spans are shorter than ever, clear and concise messaging is key. Simplified brand messaging helps your audience quickly understand your value, cutting through the noise of competing options. Why it works: ✅ Memorability: Distilling complex ideas into straightforward language ensures your message sticks. ✅ Accessibility: Avoiding jargon broadens your reach to diverse audiences. ✅ Impact: In seconds, your audience gets who you are and why they should care. Simpler doesn't mean boring—it means focused. #TravelPR #MarketingTips #BrandMessaging #2024Trends

Hoshino Resorts, a leading Japanese hotel group, is proud to announce its first new build project on mainland USA, located in the heart of Sharon Springs, in New York State. The property is expected to begin welcoming guests in 2028. Read more here 👉🏽 https://lnkd.in/e-ghpApk #japantravelnews #travelpr

What a fantastic and positive four days of engagement we have had in the beautiful city of Valladolid, Spain. Our destination host Manuel Butler Halter, Ph.D. with his team Esther Rojo Barroso, and Pedro Medina Asensio were truly amazing to work with. We had over 120 delegates from the AITO Family, Guests Speakers Huw Merriman, Debbie O’Neill, @Benedict Allen, @Chris Haslam, Heather McKinlay and Robert Kidd we truly fabulous and got everyone in the room engaged at all times. Jono Vernon-Powell, our Conference Moderator extraordinaire made sure the business session panel speakers had plenty to share. With the theme being 'Evolve&Thrive', there were just too many takeaways for everyone. As always, our amazing Business Partners were all in full force to update us with their business news. The AITO Events continue to be current, with so many take-aways, consistently engaging with every member sharing their own personal stories. Thank you to our conference sponsors Junta de Castilla y León León, El Corte Inglés, The Firebird Partnership Ltd, Smart Currency Business, Travlaw, Stuba, Faremine, C&M Travel Recruitment, Holiday Extras, James Hallam Limited, Sanderson Phillips | Certified B Corp™, Xeinadin, Marketing Radar Ltd, We have had the best time and we look forward to welcoming you all to our forthcoming events in 2025! Here's to growth and well being ... take care of yourself to take care of others! #aitoconf24 #travelindustry #tourismindustry #overtourism #wellbeing #resilience #aito #touroperators #travelagents #travel #adventuretravel #luxurytravel

Did you know that African safaris plays a vital role in wildlife conservation, providing essential funding and support for protected areas, anti-poaching initiatives, and community-led conservation efforts? By choosing responsible safari operators, travellers contribute directly to the preservation of habitats and the protection of species like elephants, rhinos, and big cats. A well-planned safari not only offers an unforgettable experience in nature but also helps ensure that future generations will witness Africa's incredible wildlife. We're proud to work with Expert Africa, a leader in responsible travel and conservation-focused safaris. Their commitment to ethical practices and deep connections with local communities ensure that every trip supports meaningful conservation initiatives and sustainable tourism.  #tourismconservation #travelpr #wildlifeconservation #expertafrica https://lnkd.in/etQ8qzHp