United Food Brands Ltd

A heartfelt end of year message from our usually camera shy and awkward CEO Richard Reeves 😂 Perfectly timed as we prepare to close our office on the 19th December to enjoy a well deserved break with our loved ones 🎅 🎄 We will be toasting to another record breaking year of sales, growth and teamwork with glasses in hand on the 20th December at our Christmas party!! 🥂 Continue to watch this space for projects we'll be brining in 2025 on our return to the office 6th January! 💥 💥

United Food Brands (UFB) is thrilled to announce the appointment of Neil Pittman as our new Sales Director. Neil brings extensive experience in the FMCG sector and will play a key role in driving UFB’s ambitious growth, including our expansion into the US market. Neil joins us from St Pierre Groupe, where he served as US Sales Director and was instrumental in the company’s growth. He successfully launched the St Pierre and Paul Hollywood brands across major retailers in both the UK and the US. Earlier in his career, Neil held senior roles at Greencore, Bakkavor, and 2 Sisters, where he developed deep expertise in chilled food and short-life categories. This appointment is a significant milestone for UFB as we expand internationally, building on the success of our leading Belgian waffle brand, Waffle Amour. Neil’s proven track record of growing brands and increasing distribution in the US market will be a key asset in achieving our goals. Neil shared his thoughts on joining UFB: “The US market offers enormous opportunities, where quality and value are key to success. I’m excited to join United Food Brands at such a pivotal moment. With a strong portfolio of premium brands, including Waffle Amour and the TikTok sensation SpudBros. UFB is poised for impressive growth.” Richard Reeves, CEO of UFB, added: “Neil’s appointment reflects our commitment to building a world-class team. His experience in scaling businesses aligns perfectly with our strategy to expand internationally while continuing to strengthen our presence in the UK.” We’re confident Neil’s leadership will help us unlock new opportunities and drive success in the US and beyond.

🚀 Big News from United Food Brands Ltd! 🚀 I’m thrilled to share that we’ve just launched something special: the Oreo Chilled Milk Snack! Now available in 250 Sainsbury's Local stores as part of the meal deal, it’s been flying off the shelves faster than we could have imagined! 🎉 Honestly, it’s been amazing to see the response from people who’ve tried it. We wanted to bring that classic Oreo taste in a refreshing, creamy snack, and it looks like we’ve hit the mark. If you’re looking for a little something sweet and cool to brighten your day, this might just be your new favorite! 🥛🍫 If you’re near a Sainsbury's Local, grab one and give it a go! We’re so excited to hear what you think—and if you love it, let us know! And to any other retailers out there, this is a wave worth catching. The Oreo Chilled Milk Snack is only getting started, and there’s a world of potential in bringing it to even more snack-lovers. Here’s to creating delicious moments together. Thanks for all the support—this journey wouldn’t be the same without you! 🌍✨ #UnitedFoodBrands #OreoMilkSnack #SainsburysLocal #MealDeal #NewSnackAlert #DeliciousMoments #SnackLovers #GrabAndGo #RetailFamily #GreatTaste #RateMyMealDeal

United Food Brands Ltd has a FLANtastic update for you 😉 Unfilled Flan's is now the fastest growing sub-category within Cake & Biscuits across the grocery mults, with a value growth of 24.5% YOY - as featured in The Grocer📈 We are thrilled to play our part in this exceptional growth in the UK, and are delighted to confirm that we launched into 459 Tesco stores just last week! This joins our existing stockists Waitrose & Partners, Asda & Morrisons 🚀 Now to get Sainsbury's maybe ✊ *knock ✊ *knock* ✊ #flan #tesco #waitrose #asda #morrisons

It's never too early to discuss Christmas with United Food Brands Ltd, despite it still being quite warm outside! 🤗 Did you know that we are the exclusive UK distributors for the world famous KuchenMeister GmbH Stollen range? And yes, you may have probably guessed?! We have already launched our Christmas range into stores and with half a million units sold - and its only September!! 📣 📣 If you're feeling festive or you've had enough of waiting for your seasonal treats to be available again, you can visit Sainsbury's to purchase our Luxury Marzipan Loaf - see the link below 🍰. Also launching into another major mult in the next week. Will keep you posted on that soon 🤫 BTW - We're already planning 2025 😉 and you can expect a larger range, new NPD and more 🤐. https://lnkd.in/d3z8U2ph

Spotted at Stanstead Airport this week on our way out to visit one of our partnered factories! Oreo single SRP snacks available in WHSmith Travel for your on the go indulgence! Take a moment to enjoy this light, refreshing, guilt free treat the next time you're traveling! #oreo #foodtogo #snacking #chilled

Did you know that United Food Brands Ltd is the exclusive distributor on the widest range of chilled milk snacks for the UK. Check out our press release hitting the Grocer later this week which includes some of the range. 👨🏫 From October our Oreo Fresh Milk Snack will be going live as part of the Meal deal in one of the UK's leading multiples 🥪 Watch this space! More exciting updates to follow! 💫 #oreo #mealdeal #snacking #foodtogo #chilled

🎉 Another week, another exciting announcement! The United Food Brands Ltd team are proud to share the continuing success of our Licensed Mars and Milkyway Croissants. 🎊 You can currently pick up these delicious snacks from Poundland & Dealz for a limited period. This has been no mean feat, we are outselling supply! Keeping up with demand has been a challenge but one our supply team continue to meet! 👨💻 🕶 Individually wrapped to fit all occasions! 🥐 😋 UK exclusive distribution from United Food Brands Ltd #mars #milkyway #croissants #poundland

Our very own Gemma Stevens will be attending the Thames Moonlight 10 mile walk in September, for prostate cancer UK. 🌛 A cause very close to her heart, Prostate cancer affects millions of men worldwide, and the impact it has on individuals and their families is devastating. By supporting this cause, Gemma will be contributing to vital research, raise awareness, and provide support for those affected. For any of our valued connections that wish to donate and support Gemma Stevens, please use the link below https://lnkd.in/eTm_Q-v2

Yesterday marked the final day of the Olympics in Paris with a closing ceremony befitting the extraordinary display from the athletes over this past month. 💥 We couldn't be prouder of Great Britain's achievements - Although not all about the medals (65 Medals!) The Olympics' remind us of the determination and dedication these athletes display, motivating a new generation with aspirations of representing their country surrounded by such excellence! 🏅 We decided to have a little fun in the office by decorating one of our Large Sponge Flans in our home colours! 🍓 Available in Waitrose & Partners, Asda and Morrisons - But that's not all. We have some exciting news to share. 📢 We are launching into ANOTHER multiple in a few weeks' time - more news on that later! 😉  #ParisOlympics2024 #TeamGB #Unitedfoodbrands #Flan #Desserts #Waitrose #Asda #Morrisons #???