Women Innovators in Digital & Design

Stay safe out there 💚

#KateWinslet shuts down a journalist who asked her an uncomfortable question! It’s ridiculous how women are often asked absurd questions rarely directed at their male counterparts.

Content isn’t King - it’s Queen! It's 2025! It’s time to rethink how we view content. Content isn’t just about going viral, it’s about leading with grace, strategy, and power. That’s why we say content is Queen. Here’s why: → Content is purposeful: A Queen doesn’t act without intent, and neither should your content. Great content connects with people on a deeper level, addressing their needs, emotions, and aspirations. → Content is nurturing: While a King might focus on authority, a Queen builds relationships. Engaging content builds trust, loyalty, and a sense of community. → Content is adaptable: Just like a capable Queen who is able to navigate challenges and adapt, content evolves with trends, platforms, and audience preferences. Flexibility is key to staying relevant. → Content is influential: A Queen sets the tone. Content has the power to educate, inspire, and move audiences toward action when done with precision and care. → Content prioritises quality: Quantity may be the King’s game, but the Queen focuses on making every piece of content meaningful and impactful. The bottom line? Content isn’t just about power, it’s about poise and connection. It’s not about dominating; it’s about ruling with elegance and intention. What’s your biggest challenge when it comes to creating content? #ContentQueen #ContentStrategy #DigitalMarketing

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Living in a Digital world means living, breathing, constantly evolving, adapting, and reshaping oneself to meet the demands of a changing society. Read More: https://lnkd.in/eikVFCmn

I’m working late, because I’m a marketing genius - Sabrina Carpenter 🎤 Sabrina’s meteoric rise to megastardom over the past 4 years needs to be studied. But today we’re looking at something even more impressive. The way she and her team have turned ‘Sabrina Carpenter’ into a brand powerhouse. Here’s just some of the collaborations she’s brought out in 2024 alone: → Sabrina starred in the '90s for SKIMS' sultry underwear campaign back in April, generating $5.5 million in media impact value (MIV) in the first 48 hours from both Carpenter’s own posts and reaction posts online. → In May, Sabrina fronted Marc Jacobs’s ‘The Sack Bag’ campaign. By choosing her as the face of their pre-fall lineup, the brand cemented her growing status as a fashion icon. → Redken recently announced her as their first ever global ambassador. Considering she is well known for her bouncy blonde locks, it makes sense that she would eventually partner with a haircare company. → In November, Absolut & Kahlúa partnered with Sabrina Carpenter to bring fans the Short n’ Sweet Espresso Martini, which is a two-in-one nod to her hit album and single. → And ahead of the New Year, Sabrina partnered with Dunkin’ Donuts for a customised beverage. She is the face of a new drink called Sabrina’s Brown Sugar Shakin’ Espresso! From fragrance and fashion to haircare and beverages, Sabrina Carpenter and her team have cracked the code on building a brand that resonates. It’s about staying relevant, boosting awareness, and keeping her fans hooked! What’s been your favourite product/collab from Sabrina?

I can't wait to see who I'm matched with this time 💚💚💚

Karen Lynch, CVS Health’s first female CEO, saved the company from a $5 billion lawsuit and turned it into a £357 billion success story in just three years. Yet, after all that success, she was replaced. This isn’t a one-off -it’s part of a troubling trend called the “Glass Cliff.” What Is the Glass Cliff? Companies often appoint women as leaders during times of crisis because women are known to excel at: → Building strong, inclusive teams → Managing significant change → Turning things around But here’s the catch: In tough times, women leaders face more pressure, less support, and are judged more harshly than men. The stats speak for themselves: → Women CEOs last an average of five years (compared to eight for men) → Women are 45% more likely to be dismissed → Only 17% of new CEOs in 2024 are women What Can Women Innovators Do? If you’re a woman in digital marketing or design, you’ve likely faced similar struggles. Here’s how to overcome them: → Highlight your impact: Clearly showcase your results with data. → Negotiate for resources: Advocate for the tools and time you need to succeed. → Build your network: Surround yourself with people who will champion you. → Prioritise what matters: Focus on high-impact projects, not just being busy. Women are exceptional leaders, especially in challenging times. But it’s time we’re given the chance to lead in stable and thriving environments too. What’s the biggest challenge you’ve faced as a leader in your field? Let’s discuss below 👇 #WomenInLeadership #DigitalMarketing #DesignLeaders #GlassCliff

Are you interested in gaining guidance and learning from a highly accomplished woman in the industry? Our Mentorship programme is back! We’ve carefully selected a group of experienced and empathetic women who can offer valuable insights to help you navigate both your career and personal life. No better way to start the year! 💚 Register here: https://lnkd.in/eW8CTrNS

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