Williams Racing

Williams Racing

Spectator Sports

Grove, Oxfordshire 371,144 followers

Welcome to Williams Racing, competing in Formula One since 1977. #WeAreWilliams

About us

Williams is one of the world’s leading Formula One teams. It exists purely to race in the top echelon of motor racing, where it’s been winning grands prix for more than three decades. The Williams name has been synonymous with top-level motorsport since the 1960s. After running teams on the sport’s nursery slopes, team patron Frank Williams founded Frank Williams (Racing Cars) in 1966 and he entered F1 in 1969 with his friend Piers Courage behind the wheel. Frank quickly earned a reputation as one of the industry’s more determined individuals and after selling his controlling interest in his original team, he established Williams Grand Prix Engineering with British engineer Patrick Head in 1977. They built their first car, the FW06, the following year and the team immediately went from strength-to-strength. Williams is now the third most successful team on the grid.

Industry
Spectator Sports
Company size
501-1,000 employees
Headquarters
Grove, Oxfordshire
Type
Privately Held
Specialties
Marketing, Sponsorship, Licensing, Entertainment, Business to Business, and Sport

Locations

Employees at Williams Racing

Updates

  • View organization page for Williams Racing, graphic

    371,144 followers

    Team statement – Franco to race in Las Vegas   Following Franco’s incident in Qualifying yesterday, he has undergone a thorough follow-up evaluation from the event medical team today and has been cleared to race in this evening’s Las Vegas Grand Prix. Franco’s health is our main priority, and we are relieved that he is well enough to race following such a significant incident. We thank the medical staff for prioritising Franco’s health and wellbeing and for the excellent care he received.   We are extremely thankful to our incredible garage team for their hard work overnight to repair Franco’s car and our fans and partners for their continued support. We have taken the opportunity to make some set-up changes during the repair and, as a result, Franco will start the race from the pitlane.   We are looking forward to going racing under the lights tonight.

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  • View organization page for Williams Racing, graphic

    371,144 followers

    Welcoming our newest Official Partner, FanCapital! At Williams Racing we are proud to have some of the most passionate, loyal and dedicated fans in sport – and we are committed to giving them unrivalled access to the team as we fight our way back to the front of the grid. That means redefining fan engagement in Formula 1, both online and off: 🌍Our Williams World Tour of city centre fan zones has given more than 200,000 supporters the chance to meet drivers, race sims and see our cars up close from Melbourne to Miami.  🏁 Our online channels put fans truly behind the scenes to show Formula 1 as it really is – revealing the grit and graft behind the glamour and sharing every thrilling high and heartbreaking low. 💙 And our website and app are using pioneering technology to give fans innovative and experiences that also allow us to give back and reward our incredible supporters. The trailblazing team helping bring this to life are the expert disruptors at FanCapital, and we are delighted to announce that they are becoming an Official Partner of Williams Racing.  With FanCapital’s proven track record of growing audiences, driving engagement, and creating new inventory for sponsors, Williams Racing fans can look forward to an elevated experience that includes: 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐆𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Digital collectibles, badges, and predictor games that celebrate the passion and loyalty of Williams Racing fans while driving 10x higher engagement.  𝐅𝐚𝐧 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: Unique, customizable digital properties such as driver cards and passports that foster deeper connections and a sense of belonging.  𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦: FanCapital’s centralized platform combines data insights, content, and commerce to unlock new revenue streams for Williams Racing and its partners.  𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐅𝐚𝐧 𝐙𝐨𝐧𝐞𝐬: Activations such as our Williams World Tour bring fans closer than ever with one-of-a-kind live experiences. FanCapital’s impact speaks for itself: their platform has increased registered users by 2,296% and driven a 12,249% rise in direct-to-consumer revenue across their portfolio of world-class clients. Together, we are committed to creating unforgettable moments for fans while generating transformative growth for Williams Racing. Look out for FanCapital’s logos on the car starting this weekend in Las Vegas, and look forward to more innovation and creativity to bring fans closer than ever to the team.

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  • View organization page for Williams Racing, graphic

    371,144 followers

    Williams Racing and The Duracell Company are thrilled to announce a multi-year extension to their powerful Formula 1 partnership on the eve of the Las Vegas Grand Prix. Duracell, a true household name as the world’s leading battery manufacturer, was one of the first global brands to join Williams’ comeback mission when they joined forces with the team for a North American partnership ahead of the 2022 season.   The Duracell airbox will continue into 2025 when the FW47 will be driven by Alex Albon and Carlos Sainz – one of the most formidable driver line-ups on the grid. Duracell’s logo and instantly-recognisable colours will remain featured on the drivers’ helmet visors, and the team’s devices will benefit from Duracell’s unique Power Boost ingredients. Full story: https://lnkd.in/eYEFtUxe

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  • View organization page for Williams Racing, graphic

    371,144 followers

    Rounding out the week with the amazing news that our pioneering Lap of Legends partnership with Michelob ULTRA has scooped another haul of major awards.   Fresh from winning two Golds and two Silvers at the Cannes Lions International Festival of Creativity in June, and being honoured an amazing 11 times at the LIA - London International Awards, we have picked up 17 Clio Sports awards from The Clios AND the Content in Sports award from The Drum.   Lap of Legends was a groundbreaking television special which used cutting-edge artificial intelligence and augmented reality technology to stage the world’s first real vs virtual Formula 1 race between drivers from past and present.   It took a huge team of creative and innovative people at Williams and Michelob ULTRA to bring it to life. More than 720 races involving 1,260 hours of footage was analysed so avatars of stars like Nigel Mansell and Alain Prost would race like the real thing.   Unique AR technology then allowed Williams driver Logan Sargeant to race the legends in a real car around Silverstone.   It exemplifies our commitment to bringing innovation to our partnerships and pushing the boundaries of fan engagement in motorsport. Read more: https://lnkd.in/eGgDhcyy Watch now: https://lnkd.in/gMJTWb7s

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  • View organization page for Williams Racing, graphic

    371,144 followers

    Williams Racing is pleased to announce today that Carlos Sainz will join the team for the upcoming Abu Dhabi end-of-season test, marking the first steps in his preparations for the 2025 season. This early opportunity will allow both Carlos and Williams to begin building their relationship. The test session will provide a valuable chance for Carlos to begin integrating into his new team environment, and he will drive the FW46 for the first time. Carlos will drive for Williams alongside Alex Albon in 2025, forming one of the most formidable driver line-ups on the grid. Full story: https://lnkd.in/ePMZftp8

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  • View organization page for Williams Racing, graphic

    371,144 followers

    In Mexico and Brazil we brought yellow back to our livery for the first time in three decades, when it was a staple of some iconic Championship-winning cars. Now we’re Keepin’ it yellow for one more race as part of our partnership with Keeper Security, Inc. The fan favourite throwback will run in Las Vegas to celebrate the synergy of speed, security and innovation at the heart of both our brands. Full story: https://lnkd.in/eiBa3UDj

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