Join the conversation: Exploring Gender Equality in Creative Leadership. The creative sector is often celebrated for its innovation and vision, yet achieving true gender equality in leadership remains a significant challenge. Women in Marketing Africa’s Real Talk – The Creatives Edition will shine a spotlight on this critical issue, bringing together influential voices to explore the barriers women face and the pathways to overcoming them. This event delves into key themes such as the persistent lack of female role models in creative leadership, the challenges of freelancing in a male-dominated industry, and the pervasive pay and opportunity gaps. With women making 85% of purchasing decisions globally, the need for female perspectives in creative decision-making has never been clearer—not just as a moral imperative but as a business advantage. Panelists, including Cynthia Torto (Shell International), Nnenna Onyewuchi (Yellow Brick Road Lagos), Yaa Boateng (The Storytellers Co.), and Nkgabiseng Motau (Think Creative Africa), will share their journeys, offer practical advice for emerging creatives, and highlight the importance of amplifying African women’s voices in the global creative economy. This isn’t just a conversation about challenges—it’s about progress. From celebrating female creative directors on the continent to examining inclusive leadership’s business impact, this discussion promises actionable insights for attendees. #RealTalkSeries #GenderEquality #CreativeLeadership #WiMAfrica #WomeninMarketingAfrica
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