ThinkStylist

Internet and phone bills could raise by 17%, water bills to increase by £10 - both of these have been announced in the last two weeks alone. With a new reality comes new behaviours and if you're seeking women consumers here are the eight new spending styles you need to know 👇 https://lnkd.in/eJ-dFpFc

Fantastic to host our first F Word webinar this week. If you missed it you can still download our free F Word report to understand the new money mindset of millennial and Gen Z women - link in the comments 💷 💷

We chatted to Creativebrief about how money is on her mind. Because money does change everything - her habits, her personal outlook, her intentions, the works. And her relationship with money is only getting more complex. Rising costs and falling living standards are the new norm, and millennial and Gen Z women now have a daily decision to make between wellbeing and ambition. Check out the article to find out the five ways brands can support women today,. And if you'd like to delve deeper into the trends, don't miss our webinar on Wednesday 12th. Link to both in the comments 👇

Think Stylist is hosting a webinar on how women's spending habits are changing. With costs up, living standards down and wages stagnant, money is weighing more heavily than ever on the minds of millennial and Gen Z women, with nearly 40% citing it as their biggest challenge.   Join an exclusive Think Stylist webinar where Head of Think Stylist, Susan Riley will delve into their latest report The F Word and reveal the new money mindset of the UK’s most powerful consumer and delves into eight distinct spending styles, from Budget & Blowout to Serial Returners.   Date: Wednesday 12th February 2025 Session: 45 minute webinar Time: 12.30-13:15 Outtake: The spending habits and attitudes of millennial and Gen Z women

Our brand new report, The F-Word, has just landed. Unpicking the complexities of women and money is a vital topic to dissect at the best of times, but even more so at the worst. That's why we've spent the last five months tracking and analysing the attitudes, moods and concerns of millennial and Gen Z women and can today reveal how money is on their minds. Did you know? 💷 UK women aged 25-45 have less than £200 a month on average to spend on "joy" after bills 💷 Only 27% of women trust banks and building societies to give them financial advice Trapped between wanting to maximise both life and their financial assets, the report reveals the eight new spending styles for women and what they mean for brands. To find out more download The F-Word now. Link in the comments. 

Before the doors to Stylist Live opened this weekend, Ella Dolphin and Susan Riley hosted an exclusive Think Stylist trends talk to help brands and businesses Think Ahead. Sharing what millennial and Gen Z women genuinely want from their world, our guests got the lowdown on the key trends to know now for success in 2025. Understandably she has money on her mind. Curious about how women are spending? Make sure you’re signed up to our monthly insights newsletter Muse for an exciting reveal tomorrow…

There's no denying that 2024 is going to be a pivotal year for women's rights. As we hurtle towards uncertain and complex elections in the UK and US, we can be sure of one thing at least: women don’t think the world has their back. And this ‘world versus women’ dynamic is only going to become more palpable as we wrestle with who will best represent the rights and needs of women in such a hostile environment. But what will get her vote? Simply true allyship. Find out what we mean by that and what that means for brands who want to be part of the solution https://lnkd.in/eta5DK5q

The latest meme shared by Gen Z and Millennial women perfectly depicts their feelings of being duped by adulthood. Rewriting history isn't something that they shy away from but there's a huge chasm between their reality and their Gen X and Boomer parents. Their major life milestones are changing and they are looking for brands to help commemorate them https://lnkd.in/ePcYuhG9 #insights #Millennialwomen #GenZwomen

When it comes to pub closures the impact on women is rarely mentioned. Yet our landmark white paper Women at 30 found that a third of 30-year-old women find meeting new people a challenge and 28% are impacted by loneliness. So could the pub be her match? We think so and share how her local could get her through the doors https://lnkd.in/dhh2SbqS

This morning we held our official launch event where Ella Dolphin introduced our agency ambition and Susan Riley shared the key findings from our inaugural white paper Women at 30. Sign up to our monthly insights newsletter to be invited to our next insights breakfast and download a free Women at 30 mini report https://lnkd.in/e3D9NRTq