The next step is to gather and analyze data from reliable sources, such as financial statements, annual reports, databases, or research reports. You need to collect data on the macroeconomic indicators, such as GDP, inflation, exchange rates, interest rates, or political stability, of the target market or region and its peers. You also need to collect data on the industry trends, such as market size, growth drivers, barriers, or regulations, of the target sector and its peers. Finally, you need to collect data on the financial performance, such as revenue, earnings, cash flow, margins, or returns, of the target company and its peers.