When measuring impact, it's essential to keep in mind that different assets may have different objectives, contexts, and stakeholders. To design and implement an impact measurement strategy, you should define your impact goal and scope, select your impact indicators and metrics, calculate your impact value, and report and communicate your impact. Specifically, you should consider the purpose and scope of your asset, the intended and unintended impacts of your asset, the beneficiaries and affected parties of your asset, the indicators and metrics that can capture the changes and outcomes of your asset, how to collect and verify data for your indicators and metrics, how to monetize your impact indicators and metrics, how to account for uncertainty, risk, and attribution in your impact value, how to present and communicate your impact value to stakeholders and the public, as well as the formats and channels used to report and communicate your impact.