How do you create a compelling offer or call to action for podcast listeners?

2 How to find relevant podcasts

The first step to using podcasts to get referrals is to find podcasts that are relevant to your target market and your offer. You can use tools like Listen Notes, Podchaser, or Podcast Addict to search for podcasts by keywords, categories, ratings, or reviews. You can also look for podcasts that your ideal customers or prospects are already listening to, by checking their social media profiles, blogs, or websites. Once you have a list of potential podcasts, you can narrow them down by looking at their audience size, engagement, frequency, and tone.

3 How to pitch to podcast hosts

The next step is to pitch to the podcast hosts and convince them to feature you or your offer on their show. To do so, craft a personalized and value-driven email that shows you have done your research and can offer something valuable to their listeners. You can also bolster your credibility and expertise with social proof, testimonials, or case studies. When crafting your pitch, use a catchy and relevant subject line, address the podcast host by name and compliment their work, explain why you are a good fit for their podcast and what you can offer to their listeners, include a clear and specific call to action such as requesting a phone call, meeting, or guest spot, and follow up politely and persistently until you get a response.

4 How to create a compelling offer or call to action

The key to utilizing podcasts to acquire referrals is to craft a persuasive offer or call to action for the podcast listeners. This will motivate them to reach out to you, refer you, or sign up for your service. When creating your offer or call to action, make sure it is relevant to the podcast topic and audience, specific and measurable, urgent and limited, and easy and convenient. For instance, you can offer a free consultation, a discount code, a bonus, a trial, or a referral program. Additionally, you can utilize a landing page, QR code, text message, or voice mail to make it effortless for the listeners to take action.

5 How to follow up with podcast listeners

The final step is to follow up with the podcast listeners who have responded to your offer or call to action. You can do this by sending a thank you email, a confirmation message, or a reminder. Additionally, tools like Calendly, HubSpot, or Zapier can be used to automate and streamline your follow-up process. The goal of your follow-up should be to build rapport and trust with the listeners, provide value and education, qualify them as warm leads, schedule a discovery call or a demo, and ask for referrals or testimonials. Ultimately, by following these steps, you can use podcasts to get referrals for your cold calling business and grow your pipeline and revenue.