What are the most common questions clients ask about content writing portfolios?

As a content writer with four years of experience, I've found versatility essential. A content writer can excel in multiple niches through solid research skills. As a writer, you must be creative and able to captivate your readers. In your portfolio, highlight samples from various niches, such as blog posts, articles, newsletters, and social media posts. Combine research, creativity, and writing skills to ensure impactful and engaging content.

When it comes to content writing portfolios, clients often have several common questions. They inquire about the writer's experience, asking for examples of their work and the industries they have written for. They seek information about the writer's ability to handle different formats, such as blog posts, articles, and social media content. Clients also want to know about the writer's style, tone, and ability to adapt to their brand's voice. Additionally, they ask about the writer's turnaround time, rates, and availability for ongoing projects. Overall, clients look for evidence of quality, versatility, and professionalism in a content writer's portfolio.

Clients commonly ask about the diversity of writing samples in a content writing portfolio, seeking evidence of versatility across various topics and styles. They inquire about the relevance of the samples to their specific industry or niche, wanting assurance that the writer understands their target audience. clients often question the results achieved through the showcased work, looking for evidence of measurable impact such as increased engagement, traffic, or conversions. They may also seek information on the writer's process, asking about research methods, collaboration, and ability to meet deadlines. Inquiries about the writer's familiarity with SEO practices and the optimization of content for search engines.

Content writing portfolios these days are like the million stars dazzling in the sky. You spot a star and then you have got to know everything about its past, its features and the benefit of its sparkling shine to the world or the client product /service. The main things to take into account 1. Niche - The value added to brands by way of quality content, over the years. 2. Originality- The authenticity in understanding the requirement and delivering the right communication with client-specific ideas matters. 3. Learning - Content writing cannot be seen with an -I know it all angle. The enthusiasm to learn and adapt to new challenges, will hone a writer's expertise in their skill. Every content star has its shine and uniqueness.

The question about niche helps the client to understand the writer's style, tone and versatility but I disagree if a writer is just holding onto one niche or only known to one style. A portfolio is a writer's bank. It helps categorise the different samples you have indulged in. And you get to find out that the clients would be impressed seeing your samples and how versatile you are.

La pregunta sobre el estilo de escritura es esencial. Los clientes buscan entender cómo me adapto a diferentes tonos y estilos según sus necesidades. Puedo destacar ejemplos concretos de trabajos anteriores para ilustrar mi versatilidad y capacidad para ajustar mi estilo según el público objetivo.

Tout est dit dans la réponse à cette question : la meilleure preuve d'adaptation au style souhaité est de pouvoir présenter des textes variés dans son portfolio pour rassurer le client sur notre capacité à "coller" à ses attentes

Versatilidade, novamente, é a chave. Entender o seu estilo de escrita e como você é capaz de se adaptar é essencial para qualquer cliente - não há comunicação eficaz sem linguagem adequada. Se você já escreveu para veículos e plataformas diversas, apresentar estes textos é essencial (e dá conta do recado)

Narrative!!! My article is always narrative. I love to narrate which is similar to story telling. People love stories irrespective of the age and position. Obviously, it is going to work.

My writing style keeps fluctuating depending on the project I’m working on. Mostly, I prefer a formal tone, as it’s aligned with the audience of the blogs I'm currently working on. Besides this, I often prefer to slightly market the business for which I'm writing in the article, without it sounding too salesy.

While describing your process, don't forget to mention how you deal with writer's block/creativity block as many recruiters/clients ask this question To highlight the quality of your work, use stats, such as "less than 5% plagiarism guaranteed"

What's stopping me using ChatGPT? This isn't hugely common, beyond a bit of tongue and cheek. But it is a common conversation. I think all writers would benefit from building up their AI literacy so they can handle these queries effectively.

All my work is audience-focused. For every project I need to answer the following four questions: 1) Who is the audience? 2) What do you want them to do? 3) Why should they do it? 4) How do we persuade them to do it? When I have found the right answers, I can start writing.

I have come across this question a lot of times and here are the most common ones that I have encountered: What are the different types of content you have written, like website copy, sales collateral, blogs, newsletters, case studies, etc What is the process that one follows while writing the content? Some clients give the assignment to analyze their writing and research skills, and some clients ask for work samples. So, it is a good practice to keep your previous work samples and their impact (in terms of views if it is a blog, # of likes if it is a social media post, etc) handy in the form of your portfolio.

I'm always happy to give potential clients some insight on my writing process, i.e., if SEO is taken into consideration, how I'll conduct my research and how many rounds of editing am I willing to accept. This will help the client understand what's involved and ask any relevant questions at an early stage.

One thing I've found helpful is the use of case studies to related to the niche. This will not only show the results you got but also the process taken to achieve that result.

My Packers articles bring in over 3,000 views each while my job seeker content is shared through multiple channels for repeated viewing. But the true value I hope to bring is that someone learns something, gains a new understanding, or finds resources to learn more about a topic from my work.

With over a decade's worth of work in publishing and content development, I've learnt that having an eye for possibilities is an important value that content developers need to bring to the table. We must find connections, partnerships, collaborations in all that we do. Testament to this, I've helped manage projects and build partnerships across governments and non-profits, and helped contribute in shaping the literary landscape in Asia through my work. The world is ever shrinking because of glocalization and advances in technology, and what better way to help augment that inevitable future by finding new means of connecting with others through the services we provide as wordsmiths, consultants and content professionals.

The best way to showcase your value is by showing your results in the previous projects. You can show data like screenshots of the content performances such as total number of traffic generated by the article, ranking for keywords, etc.

My value is Ensure readers click the post title Hook with the intro Engage with the post Get their desired solution Build trust, and authenticity

Having a rate card is important. And this should be done after conducting research in the industry to know what others charge so you don't lowball yourself. It's extremely important to explain how you calculate your rates so clients know the value of working with you.

Always rate according to the project, because per word pricing does not working in all niche and level of requirements. So take care of the hard work that project going to take once it starts. For example a hinglish youtube video script is very time and effort taking as compared to a blog on topic related to travel.

Another thing I would add to this is that you should never reduce your rate if a potential client says they can't afford you. You can offer temporary discounts, payment plans, or partial services, but never lower your cost. This would decrease your value permanently in their eyes. Be confident when you say your rates. Confidence makes all the difference.

It's important to be clear on what work (creation, rounds of revisions, image sourcing) is included in a particular rate. Having these details settled upfront helps misunderstanding.

Contract web content writers rarely work at an hourly rate. Instead, a project rate is a much more effective method for ensuring both you and your client are satisfied with compensation expectations. Set your base rate for the most in-demand deliverables (i.e. About Me page rate, per 1000-word blog post rate, 1 month content strategy plan), and include add-ons that allow your clients to upgrade as necessary. This way, both you and your client have clear expectations.

I'm available for long-term projects as well as short-term ones. Before starting a project, I'm available for a call or a meeting, to discuss the client's needs, budget, and other necessary details. If the client wants any changes in the content or any important discussions, I am available for it, we can schedule a meeting according to our availability any day.

Clients expect you to join their organization at the earliest. In fact, immediate joiners are preferred. So your portfolio should clearly mention whether you can join immediately. Many full-time content writers have to give a notice period of 15 days to 1 month before resigning their current job. If that is the case, clearly highlight your availability status in your portfolio.

When it comes to availability, it is important to communicate with your clients about: - How soon you can get on the job. - How often you will send in deliverables. - Your weekly availability and how you manage your workload. This makes you appear transparent, authentic, organized, and reliable to them.

Clients often ask about your availability, seeking promptness and dedication to their project. Ensure reliability by updating your portfolio regularly and specifying your current workload status. Communicate clearly about your schedule management and client interaction practices.

La disponibilidad es un factor clave para muchos clientes. Quieren saber si puedo cumplir con sus plazos y si estoy disponible para proyectos a largo plazo. Proporcionar una visión clara de mi agenda y mi capacidad para manejar diferentes cargas de trabajo contribuye a establecer una relación de confianza

The most common feedback a content writer is likely to get about their portfolio is "this link is dead." So check your links periodically.

Most of my clients ask me 1. Are you available to start immediately? - They need to know if I am available to take on their project within their desired timeframe. 2. What kind of results have you achieved? Clients want to see tangible evidence of my success. This could be case studies, metrics from previous projects, or testimonials from satisfied clients. 3. Do you offer additional services? Some clients may need more than just writing, such as editing, SEO optimization, or social media promotion. Asking about additional services ensures they can find someone who can meet all their needs.

Whichever form of content you write, give it your all. Don't write for the sake of it. It will never let you grow. Read, Learn, Write, Repeat

Can you provide examples of your previous work? And could you elaborate on the specific goals and challenges you encountered while working on these projects? Understanding the context and outcomes of each example would give me a better grasp of your approach and effectiveness in addressing diverse content requirements.

Don't shy away from mentioning that you work with AI tools (if you do). This does not reduce your creativity. I feel these are enablers just like other apps. Clearly tell your clients how and when you make use of them. This way AI becomes the tool you use and not the other way around.