What are the most exciting AR marketing developments?

1 AR filters and lenses

One of the most popular and accessible forms of AR marketing is creating filters and lenses for social media platforms, such as Snapchat, Instagram, and Facebook. These are digital effects that users can apply to their selfies or videos, transforming their appearance or adding fun elements to their surroundings. Filters and lenses can be used to promote a product, a service, a cause, or a personality, by allowing users to try on different looks, express their preferences, or join a community. For example, a beauty brand can create a filter that lets users try on different shades of lipstick, a movie studio can create a lens that turns users into their favorite characters, or a nonprofit organization can create a filter that raises awareness about a social issue.

2 AR product catalogs and try-ons

Another way that AR can enhance marketing is by creating product catalogs and try-ons that let users browse and test products in their own environment. This can help users make more informed and confident purchase decisions, as well as reduce returns and dissatisfaction. For example, a furniture brand can create an AR catalog that lets users see how different pieces of furniture would look and fit in their rooms, a fashion brand can create an AR try-on that lets users see how different clothes or accessories would look on them, or a jewelry brand can create an AR try-on that lets users see how different rings or earrings would look on their fingers or ears.

5 AR personalization and customization

A fifth way that AR can improve marketing is by creating personalization and customization options that tailor the content and the experience to each user's preferences, needs, and behavior. This can help users feel more valued and satisfied, as well as increase their loyalty and retention. For example, a coffee brand can create a personalization option that lets users customize their own drink, with AR ingredients and flavors, a fitness brand can create a customization option that lets users design their own workout, with AR exercises and goals, or a media brand can create a personalization option that lets users choose their own content, with AR genres and themes.

6 AR analytics and insights

A sixth way that AR can support marketing is by providing analytics and insights that measure the performance and the impact of the campaigns, as well as the behavior and the feedback of the users. This can help marketers optimize their strategies, improve their results, and understand their audiences better. For example, an AR platform can provide analytics and insights that track the number of impressions, engagements, conversions, and shares of the campaigns, the demographics, interests, and emotions of the users, and the strengths, weaknesses, and opportunities of the campaigns.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?