RUN CLUB

✨ How Skechers Found Success by Targeting Nike’s Overlooked Customers 🏃♀️👟 Skechers has achieved record-breaking growth by focusing on a market that competitors like Nike often overlook: everyday consumers who value comfort, practicality, and affordability. Instead of competing in the high-stakes arena of elite sports or streetwear culture, Skechers carved out a unique space that resonates with family-oriented shoppers, retirees, and working professionals. Here’s how they did it: 🔑 What Sets Skechers Apart? 1️⃣ Comfort First: Skechers prioritized comfort and practicality with memory foam insoles and slip-on designs, making them a favorite for walkers, healthcare workers, and more. 2️⃣ Affordable Pricing: Their shoes are stylish yet reasonably priced, appealing to shoppers looking for value without compromising quality. 3️⃣ Relatable Endorsements: Skechers partners with approachable celebrities like Martha Stewart, Tony Romo, and Snoop Dogg instead of high-cost athletes. 📈 The Results Speak for Themselves • Massive Growth: Skechers’ revenue jumped 21% in 2023 to $7.4 billion. • Global Reach: Strong sales in key markets like China and India have fueled expansion. • Loyal Customers: By delivering comfort and value, Skechers has cultivated a devoted fan base, particularly among older shoppers and families. 🎯 Lessons for Business Leaders Skechers’ strategy highlights the power of serving an underserved market. While many brands compete for Gen Z or sneakerheads, Skechers asked: “What about everyone else?” Their approach shows that success doesn’t always come from chasing trends—it can come from knowing your audience and playing to your strengths. 💡 Key Takeaways: • Understand your audience: Who’s being overlooked in your industry? • Prioritize functionality and value: Not every customer wants the flashiest or most expensive product. • Be relatable: Build trust by aligning with your customers’ values and preferences. 📖 Source: The Wall Street Journal https://shorturl.at/EE1ud Skechers’ rise proves there’s room for brands that focus on comfort and inclusivity. Are other companies missing out on the “everyday” customer? 💬⬇️ Skechers Nike #running #marathon #sneakerheads #runningshoes HOKA adidas On The Goodyear Tire & Rubber Company John Vandemore FC Bayern Munich Maria Afsharian The Wall Street Journal

🏋️♀️ + 🏃♂️: Can You Do Cardio and Weights on the Same Day? Combining cardio and weightlifting in a single day can be a game-changer for your fitness goals! 💪 But, there’s a method to the madness to avoid burnout and maximize gains. Here’s how to make it work: 1️⃣ Prioritize Your Goals 👉 If you’re training for endurance (e.g., running a marathon 🏃♀️), do cardio first. 👉 If strength is your focus (e.g., building muscle 💪), hit the weights first. Order matters because your first workout gets the most energy and effort! 🔋 2️⃣ Separate Sessions If Possible 🚨 The ideal? Space cardio and weights 6-8 hours apart for optimal recovery and performance. Morning run 🌅 + evening lift 🌙 = 🔥 results. If back-to-back sessions are your only option, go easy on the second workout to avoid overtraining. 3️⃣ Watch Out for Overtraining Mixing cardio and weights every day can lead to burnout, fatigue 💤, and stalled progress. Keep these in mind: ✅ Alternate high- and low-intensity days. ✅ Incorporate rest days 🛌 for muscle recovery. ✅ Fuel your body with proper nutrition 🍎 and hydration 💧. 4️⃣ Know the Benefits ✅ Cardio improves cardiovascular health 🫀 and endurance. ✅ Strength training builds muscle, boosts metabolism 🔥, and strengthens bones 🦴. ✅ Together? A powerhouse combo for better overall fitness and injury prevention 🚀. 5️⃣ Listen to Your Body Feeling wiped out 😓? Don’t ignore the signs. Scale back intensity, take extra rest, or adjust your schedule. Fitness is a marathon, not a sprint 🏅. The Bottom Line Yes, you can do cardio and weights on the same day – it’s all about balance ⚖️ and smart programming. Whether you’re prepping for your next 5K 🏁 or crushing PRs in the gym 🏋️♂️, this combo can elevate your fitness journey! 👉 What’s your go-to routine: cardio first or weights first? Share your tips in the comments! #FitnessTips #RunningAndLifting #WellnessJourney 🏃♀️💪#running #cardio #marathon

🏃♂️ Best 10k Running Shoes for Speed and Performance In 2025🏃♀️🏃🏾♀️ Choosing the right pair of shoes for your 10k or 5k race can make all the difference! Whether you’re chasing a new PR or looking to enjoy every stride, these shoes are some of the top contenders in the game. Here’s a breakdown of the best 10k options featured 👇: 🌟 1. ASICS MetaSpeed Sky+ (185g) Light as a feather and built for speed! Ideal for runners with a long stride who want maximum propulsion. Perfect for race day! ✨ ⚡ 2. Nike Vaporfly 3 (198g) The king of marathons holds its own at shorter distances too! With ZoomX foam and carbon fiber, it’s all about efficiency and energy return. 🔥 🏁 3. Adidas Adios Pro 3 (220g) A workhorse racer with Lightstrike Pro foam and energy rods. If you’re all about long-lasting comfort and support, this is a fantastic pick. 🎯 🏎️ 4. Altra Vanish Carbon 2 (229g) Minimalist and natural, this zero-drop racer is a dream for those who love a natural stride but still want top-end performance. 🌈 ☁️ 5. On Cloudboom Echo 3 (210g) Swiss precision meets responsive carbon tech. A lightweight option with a snappy ride that’s great for speedsters! 🏔️ 🚀 6. HOKA Rocket X 2 (236g) HOKA’s fastest shoe ever! It’s a balance of plush cushioning and aggressive speed, built for all-out efforts. 🌋 🌀 7. Saucony Endorphin Pro 4 (212g) Effortless speed with PWRRUNPB foam and Speedroll technology. It’s like the shoe propels you forward! 🎢 🏋️ 8. New Balance SuperComp Elite v4 (237g) Packed with FuelCell foam and carbon energy arcs, it’s built for comfort and speed. Heavier but delivers a smooth ride. 🏆 👟 What to consider when choosing your 10k shoe: • Weight: Lighter shoes (under 200g) are ideal for faster paces. 🪶 • Cushioning vs. Responsiveness: Go for more foam if you want comfort; prioritize snappy tech for speed. ⚡ • Fit: Always test for comfort and ensure no hot spots or tightness! 👌 ✨ Your turn! ✨ Which shoe would you choose for your next 10k? Are you team lightweight or team comfort? Let’s talk running gear in the comments! 🚀 #Running #10k #MarathonTraining #RunningGear #RunClub Nike Saucony On New Balance Altra Running adidas ASICS HOKA #marathon #runningshoes

6 Key Takeaways from the 2025 Boston Marathon Professional Fields 🏃♂️🏃♀️ The Boston Marathon never fails to deliver excitement, and the 2025 professional fields are shaping up to be one of the most competitive in history. Here’s what you need to know: 1️⃣ Stacked Fields in Both Divisions Boston has assembled elite fields packed with global talent 🌎. With Olympic medalists, world champions, and course specialists, the battle for the laurel wreath promises to be 🔥. 2️⃣ Eliud Kipchoge is Back! 👑 The 🐐 himself is returning to Boston. After missing the win in 2023, Kipchoge is determined to conquer the course. Can he finally add Boston to his résumé? 3️⃣ The American Contenders 🇺🇸 On the women’s side, Emma Bates and Keira D’Amato are leading the charge, while Scott Fauble is set to represent the men. Will this be the year of a major American breakthrough? 4️⃣ The Women’s Field is Stacked 👏 Defending champ Hellen Obiri returns to face world record-holder Tigist Assefa. The tactical nature of Boston makes this match-up especially intriguing. Who will reign supreme? 👑 5️⃣ The Men’s Field is a Deep Battle Geoffrey Kamworor, Benson Kipruto, and a host of other sub-2:05 marathoners are ready to push Kipchoge to the limit. Expect a thrilling sprint down Boylston Street! 🏁 6️⃣ Boston Always Delivers Surprises 🎭 Boston’s unpredictable weather 🌧️🌞 and tactical course make it a race where strategy often trumps speed. No matter who the favorites are, don’t count out the underdogs! 🐾 Final Thoughts 💭 The 2025 Boston Marathon is setting up to be a can’t-miss event for running fans everywhere. With elite athletes, rich history, and the world’s most iconic finish line, all eyes will be on Boston this April 🗓️. 🏃♀️🏃♂️ Who are you rooting for? Drop your predictions below! 👇 #bostonmarathon #Running #marathon #runclub Boston Athletic Association

🏃♂️💪 Enhance Your Running Performance with a 4-Week Strength Training Plan! 💪🏃♀️ Incorporating strength training into your routine is essential for runners aiming to boost efficiency, improve form, and reduce injury risk. 🏋️♂️ Benefits of Strength Training for Runners: • Improved Form & Technique: Strengthening muscles like quads, hip flexors, and glutes enhances running posture. • Increased Efficiency: A solid strength foundation leads to more economical running, allowing for longer, faster runs. • Injury Prevention: Building muscle strength supports tendons and connective tissues, reducing strain during runs. 📅 4-Week Strength Base Plan: 1. Consistency is Key: Aim for three strength workouts per week to establish a solid foundation. 2. Full-Body Focus: Incorporate exercises targeting both upper and lower body to support overall running mechanics. 3. Progressive Overload: Gradually increase resistance or intensity to continue building strength without overexertion. 4. Recovery: Ensure adequate rest between sessions to allow muscles to repair and grow. Starting this regimen during the off-season can be particularly beneficial, providing ample time to build strength without the added strain of high-mileage training. For a detailed workout plan and more insights, check out the full article on Runner’s World. https://shorturl.at/MRfKx Let’s build that strength base and take our running to the next level! 🏃♀️💨🏃♂️ #Running #StrengthTraining #Fitness #InjuryPrevention #RunnerTips

🔥 Trail Runners, Ready to Level Up in 2025? Here Are the Most Exciting Shoes to Watch! 🔥 The trail running world just keeps evolving, and 2025 is packed with innovation. Whether you’re tearing up technical trails, cruising through ultra distances, or just exploring the outdoors, these trail shoes are making waves! 🌄👟 1. Altra Timp 5 🏞️ Zero-drop comfort meets versatility – Lighter and sleeker, the Timp 5 is your go-to for all-day comfort with a fresh, streamlined design. Ultra-ready? You bet. 🏃♂️💨 2. Saucony Xodus Ultra 3 🐾 Long-distance durability – Saucony nails it with premium cushioning and a wider base for ultimate stability. Perfect for tackling gnarly trails with ease. 🌲🔝 3. Brooks Catamount 2 ⚡️ Speed on the trails – Built for those who love to go fast. A dual-layer midsole with nitrogen-infused foam makes every step responsive and springy. Plus, the new traction system means you’re unstoppable. 🚀🌿 4. Nike Ultrafly Trail 2 🌀 ZoomX hits the trails – Combining racing performance with comfort, this game-changer is ready to redefine your trail experience. Fast, cushioned, and sleek. 🏔️🎯 5. Hoka Mafate Speed 5 🌋 Tough terrain? No problem – Engineered for rough trails, this shoe offers durability, cushioning, and unbeatable grip. The next evolution of a trail beast. 💪🌄 Why These Shoes Stand Out: Brands are delivering the goods in 2025 – lighter, faster, and more comfortable than ever. From updated midsole tech to improved traction systems, these shoes are ready to help you conquer whatever the trail throws at you. 🌍🏃♀️ 👟 What’s Your Pick? Which shoe are you most excited to hit the trails with? Have you tested any of these yet, or are you loyal to a different pair? Let’s talk trail gear in the comments! ⬇️✨ #TrailRunning #RunningShoes #GearReview #OutdoorAdventures #TrailRunners Altra Running Nike HOKA Saucony Brooks Running #marathon

I met Cesar Quijano in April of 2024 while he was training for the biggest race of his life — a 100-mile trek in the San Diego mountains. Quijano didn’t want to just complete the San Diego 100. He wanted to run it in under 24 hours — a goal that would mean running under 9 minute miles for 24 hours straight. For someone who couldn’t run a mile a few years ago, this would be a feat. “I never accomplished anything in my life,” he said. “I never started anything or wanted to start anything because I was afraid of failing.” LAist #running #marathon CALIFORNIA DEPARTMENT OF CORRECTIONS #sandiego

🏃♂️ New Study Reveals the Best Way to Train for a Marathon! 🏃♀️ A massive study titled “The State of the Non-Elite Marathon Runner” has analyzed data from 9,000+ marathoners to uncover the secrets to effective marathon training. Whether you’re chasing a personal best or just aiming to finish, these findings could transform how you prepare for race day. Here’s what the science says: 1️⃣ Consistency is King 🔑 Key Finding: Runners who logged higher weekly mileage—mostly at an easy pace—performed better than those who focused on shorter, intense workouts. ✅ Takeaway: Build your aerobic base with steady, manageable runs. Consistency beats high-intensity bursts! 2️⃣ Long Runs Matter Most 🛣️ Key Finding: The research confirmed that completing long runs (18+ miles) was a major factor in better marathon times. ✅ Takeaway: Your weekly long run is non-negotiable. It’s the cornerstone of marathon prep! 3️⃣ Speed Work? Use It Sparingly ⚡ Key Finding: While tempo runs and intervals helped improve performance, they were only effective when paired with consistent base mileage. ✅ Takeaway: Add 1–2 speed sessions per week, but don’t let them replace your aerobic training. 4️⃣ Recovery Fuels Performance 💤 Key Finding: Runners who prioritized recovery avoided burnout and performed better overall. ✅ Takeaway: Rest days, proper sleep, and nutrition are as critical as any training run. What’s the Ideal Plan? 📊 Based on the study’s findings: • 80% of your runs should be easy-paced 🐢 • 20% of your runs should include intensity (e.g., tempos, intervals) 🐇 • Gradually increase weekly mileage to avoid injury 📈 💡 Why This Study Matters 📚 “The State of the Non-Elite Marathon Runner” reminds us that even non-elite athletes can benefit from smart, science-backed strategies. Whether you’re aiming for a PR or just want to finish strong, focusing on consistent mileage, regular long runs, balanced speed work, and recovery will help you get there. 🗨️ What’s YOUR Marathon Strategy? How do you balance mileage, long runs, and recovery? #MarathonTraining #RunningTips #FitnessScience #NonEliteRunners #MarathonPrep 🏅#running #marathon

The 16-year-old in the black-and-crimson kit blasts out of the starting blocks and proceeds to unfold his giant frame. At 30 meters, he takes over the lead. And by 40 meters, he’s gone. His long legs are devouring the blue track beneath him. By the time he crosses the finish line of this 100-meter race, he’s so far ahead that his competitors are nearly out of frame. The time on the clock: 10.04 seconds, faster than any other 16-year-old in history. No wonder the video of this track meet for Australian teenagers went instantly viral. It was impossible to watch him and not be reminded of Usain Bolt—even according to Usain Bolt. Full article: https://shorturl.at/qPMix The Wall Street Journal #UsainBolt #trackandfield #running

Running Your Own Race: Why Marathons Aren’t the Only Measure of a Real Runner The marathon has long been seen as the ultimate symbol of achievement in the running world. 🏅 Events like the New York City Marathon, with over 56,000 participants in 2024, and the 2025 London Marathon, which drew nearly 850,000 applicants, dominate conversations about running. For many, crossing the 26.2-mile finish line is the pinnacle of success. But what if marathons aren’t for you? Does that make you less of a runner? Absolutely not. 🙅♂️🙅♀️ The Diversity of Running Distances While marathons get most of the attention, they represent only a fraction of what running has to offer. 🏃♂️🏃♀️ In fact, most runners never attempt one. Studies show that nearly 50 million people in the U.S. ran at least once in 2023, but only about 10% of runners worldwide have completed a marathon. On platforms like Strava, only 5% of runners logged a 26.2-mile run last year. Shorter distances, like 5Ks, 10Ks, and half marathons, are far more popular. 🎯 They require less time to train for, are easier on the body, and offer the same sense of accomplishment. Challenging the Marathon-Centric Mindset The idea that a “real” runner must complete a marathon is a flawed narrative. ❌ Running is personal, and success varies for everyone. For some, it’s about speed. For others, it’s the joy of being outdoors 🌳 or building a consistent habit. Shorter runs offer immense benefits: • Physical health: Running improves cardiovascular health ❤️ and strengthens muscles and bones. 💪 • Mental health: It reduces stress and boosts mood. 🧠😊 • Community connection: Running clubs and events create camaraderie 🤝 and a sense of belonging. Running for Joy, Not Distance One of the best things about running is its flexibility. 🌟 You can run anywhere, at any time, for any reason. Some runners find joy in completing a 5K, while others prefer a meditative jog through a park or a challenging trail run. 🏔️ These experiences are just as valid as a marathon finish. Redefining Goals and Success If you’re new to running—or a seasoned pro—consider rethinking your goals. Success might look like: • Running three times a week to build a habit. ✅ • Joining a local run club. 🏘️ • Tackling a personal challenge, like a sub-30-minute 5K ⏱️ or completing a 10K. 🎉 Focus on what motivates you, and build a sustainable, fulfilling running journey. Training Tips for Every Runner 1. Set Your Own Goals Whether it’s finishing a 5K 🏁 or running consistently, every achievement counts. 2. Build Strength Add strength training to improve performance and prevent injury. 💪 3. Train Smart Listen to your body. Rest when needed and avoid overtraining. 🛌 4. Enjoy the Process Find routes or events that excite you, like scenic trails 🌲 or charity runs. 5. Celebrate Wins No matter how small, milestones matter. 🎊 #running #marathon #nycmarathon #training