ASICS

A hometown reopening. Just in time for the Kobe Marathon on Nov 17th, ASICS reopened its Kobe store. 👟🎊 The renewal includes some of our most advanced store design features: – A bright, open interior that seamlessly integrates all products and services. – Smart Display that lets you compare a product digitally while holding it in your hands. – ASICS FOOT ID 3D that uses five cameras to capture seven different foot measurements and stores your foot data instantly in your #OneASICS account. We’ve also expanded our SportStyle range and our local running program for athletes of different levels. Be sure to stop by on your next visit to Japan! #SoundMindSoundBody #ASICSStore

This week, media and investors gathered for our latest Investment Day in Tokyo to hear what ASICS’ accelerating growth means for key stakeholders. President & COO Mitsuyuki Tominaga (center) announced a major upward revision in ASICS’ Mid-Term Plan 2026, with initial targets already surpassed two years ahead of schedule. Target Operating Income for 2026 has been revised upwards from 80 billion yen to 130 billion yen, and Operating Profit Margin from 12% to 17%. Tominaga also announced investments to further strengthen innovation and digital excellence, and a profit-sharing mechanism for all 9,000 ASICS employees. ASICS has set its sights on becoming the world’s no.1 running brand and is experiencing huge growth in the sports lifestyle and luxury sneaker categories. Read the full summary here: https://lnkd.in/gpWz9P4H #InsideASICS

“Running has led me to show my community that you can achieve your dreams.” Ugandan distance runner and ASICS athlete Joy Cheptoyek knows all about the transformational power of sport. She told us about being a role model at home, and how she wants children in Uganda to grow up with A Sound Mind in a Sound Body. Through our partnership with nonprofit Right To Play, ASICS contributes to educating and empowering children in Africa to overcome the effects of poverty, conflict and disease by using the power of sports. #ASICS #SoundMindSoundBody

ASICS is breaking records. Our Q3 results show Net Sales up +17.3% on last year, while Operating Profit grew by +64.0% 📈 Our margins have increased globally as we’ve narrowed our category focus and expanded our DTC share of sales. For the full picture, see our latest financial summary 📄 https://lnkd.in/gMwRcg2w #InsideASICS

What does a company sports day look like at a sports company? See what happened when #TeamASICS gathered for our 2024 Sports Festival in Kobe and Tokyo. This year’s theme was “fun for all”. After some warm-up exercises, the fun got started with the Ball Rolling Race. We love trying out new sports, and this year’s event included exhibitions of para sports Takkyu Volley and Boccia. The Obstacle Relay included a program in which a blind runner teamed up with a guide runner, or a pair of runners had to carry a stack of ASICS shoe boxes. One person joining for the first time was Chaoran, who is on secondment to ASICS HQ from ASICS North America. He said: “This is one of the best company-wide events I have ever attended. It was awesome to see everyone jumping in and enjoying the moments! It's more than a day of fun, it’s teamwork and good vibes! I was also very impressed by how the event was well organized with so many employee engagements. So we can just relax and enjoy the day!” Sports day is not about winning. It’s an event designed to foster engagement, unity and communication – all the things that make coming to work feel great.

Financial results released today show that ASICS set a new Q3 record of 525.4 billion yen in sales, a YoY increase of 17.3%. While Performance Running continues to set the pace, there were significant gains for ASICS SportStyle in North America and Greater China, and Onitsuka Tiger benefited from strong growth in tourism to Japan. More details in our Q3 Consolidated Financial Summary: https://lnkd.in/gMwRcg2w #InsideASICS #Running #ASICSSportStyle #OnitsukaTiger

This is major. Well done, all! 🎉

For our latest sneaker, we dove into our own bins ♻️ The ASICS SportStyle NEOCURVE™ is crafted from a blend of discarded, unused, and newly reclaimed materials: grinded-up footwear, deadstock, and defective shoes. In essence, ASICS dove into their own bins to find forgotten treasures—transforming what was once considered waste and unusable into a valuable resource. A striking wave design, metallic finishes, and a color palette reminiscent of early 2000s techwear give the NEOCURVE™ its distinctive look. It’s a shoe designed to encourage future recycling and promote the process of product circularity, with every step from collection and disassembly to design and manufacturing, taking place within Europe. The NEOCURVE™ is a sneaker that champions circularity, without sacrificing design or performance. #ASICSSportStyle #Circularity #SoundEarth

Our #SoundMindSoundBody philosophy gives equal weight to physical and mental health. But how do we practice that in our own workplace? At ASICS, we have a number of internal programs to promote well-being, from helping employees cope better with stress to reminding them of the benefits of regular exercise. (Yes, even employees of a sports company sometimes need a reminder.) Every year, we survey ASICS employees and compare their scores for health literacy – a key component of well-being – with their own evaluation of their performance at work. For our 2024 Well-being Report, we surveyed 1,093 employees. The results were telling: - Among those with high health literacy scores, 81.3% said they could perform at or near their peak most of the time. - Among those with low health literacy scores, just 63.6% said they could perform at or near their peak most of the time. Promoting well-being is not just good philosophy. It’s also good for business. Read the full report here: https://lnkd.in/gNNWbvXh #TeamASICS #SoundMindSoundBody

Who’s this on serve? Follow Mitsuyuki Tominaga for an executive take on ASICS. Starting today.