Acceleration Partners

It is with a heavy heart that we share the distressing news that our London teammate, Gurbaksh Sually, has been reported missing by his family. He has not been seen or heard from since Saturday evening. Our team is working closely with local authorities in the UK to support the search efforts, and we are doing everything possible to help bring Gurbaksh home safely. We are calling on our wider network to help amplify the search. If you are located in the London area or have relevant connections, we encourage you to use your platforms to assist in gathering any information that may help locate Gurbaksh. If you have any information that could assist the authorities in their search, please contact the Metropolitan Police directly at 07881330956 or via email at P226312@met.police.uk. We remain hopeful for a positive resolution and grateful for your support.

Our Chief Strategist, Jonathan Claydon, recently shared his expertise with Medium 🤝 In this new interview, Jon breaks down his experience from working to the top of the partnership marketing industry and gives the five essential principles for building a thriving career as an entrepreneur 🌟 From cultivating meaningful relationships to embracing resilience, Jon’s insights are invaluable for anyone looking to elevate their entrepreneurial journey. With years of leadership experience in partnership marketing, Jon offers advice that’s not only practical but also deeply inspiring. 📖 Don’t miss this opportunity to learn from one of the industry’s best. Check out the full article here at https://ow.ly/Rz5R50UfcJs #CareerAdvice #Leadership #PartnershipMarketing #AccelerationPartners #Entrepreneurship

Our Chief Strategist, Jonathan Claydon, recently shared his expertise with Medium 🤝 In this new interview, Jon breaks down his experience from working to the top of the partnership marketing industry and gives the five essential principles for building a thriving career as an entrepreneur 🌟 From cultivating meaningful relationships to embracing resilience, Jon’s insights are invaluable for anyone looking to elevate their entrepreneurial journey. With years of leadership experience in partnership marketing, Jon offers advice that’s not only practical but also deeply inspiring. 📖 Don’t miss this opportunity to learn from one of the industry’s best. Check out the full article here at https://ow.ly/Rz5R50UfcJs #CareerAdvice #Leadership #PartnershipMarketing #AccelerationPartners #Entrepreneurship

Ich hatte gestern das Vergnügen beim impact.com XMAS Dinner eingeladen gewesen zu sein 🤝 🎅 Vielen Dank für die Einladung und das wirklich tolle Event André Koegler 👨🏼🦰🫱🏽🫲🏻👨🚀, Florian Gramshammer, Sabrina Stiller, Alexandra Oberstadt und an das gesamte Impact Team! Es hat viel Spaß gemacht und es war wirklich toll so kurz vor Black Friday nochmal den Abend zu genießen und tolle Gespräche mit neuen und alten Bekannten zu führen Samer Joud, Yvette Tilly, Victor Jason, Vincent Töpsch, Maria Ivanik, Marie Exel, Björn Bittner, Dimitrios Haratsis, Jameel Mahmoud uvm. Die nächsten Tage werden für alle intensiv (bzw sind es schon längst) aber Acceleration Partners wünscht schon mal eine ruhige und wohlverdiente Weihnachtszeit/Pause danach 🎅 #affiliatemarketing, #partnermarketing, #relationships

Helen Southgate & Stephanie Lester from Acceleration Partners deep dived into the power of data in affiliate marketing, exploring how it can elevate programmes and prove their value to stakeholders. Missed them in Manchester earlier this year? Here's a run down... 🔎 Challenges in Leveraging Data Effectively: Fragmented Sources: Data from networks, publishers, platforms, and brands often lacks a unified "source of truth." Resource Limitations: Effective data analysis demands time, diverse skills, and often, collaboration across teams. Brand Restrictions: Many advertisers hesitate to share detailed insights or allow case studies due to confidentiality concerns. 💡 Why Data Matters: According to Forrester, 92% of marketing execs view affiliates as an effective channel, yet affiliate programs only account for 3–5% of total digital ad spend. Bridging this gap requires showcasing incrementality and ROI through smarter data utilization. 🛠️ Best Practices for Data-Driven Success: Adopt a Data-First Approach: Start with clear goals, analyze trends, and interpret data to identify actionable insights. Collaborate Across Skill Sets: Combine technical analysts with strategic thinkers to unlock the full potential of data. Prove Value Incrementally: Showcase the incremental value of content partners, loyalty programs, and cashback affiliates using tiered commissioning or CPC trials. 📈 Case Studies in Action: A large retailer boosted revenue by 90% year-over-year by identifying underperforming partners and reallocating budget. A voucher-code skepticism study revealed that 50% of users were incremental—securing £3M in additional revenue. Tiered commissioning for cashback affiliates drove higher average order values and incremental growth. 🚀 The Big Picture: To elevate affiliate marketing’s share of digital budgets, we must move past the “lower funnel” perception. Sharing anonymized case studies, embracing emerging models (like CPC for influencers), and driving conversations with CMOs are critical.

🚨 NEW REPORT 🚨 With less than a month until Christmas Day, discover how the holiday shopping season is shaping up! Our latest report, produced by our in-house Strategy & Insights Team using our proprietary APVision technology, dives into early trends, including the impact of the recent U.S. election and key takeaways from and for our clients. 📈 Key Highlights: Clicks: Up 48% Y/Y Orders: Up 49% Y/Y Revenue: Up 19% Y/Y 🌍 Global Insights: Trends are consistent across AP-managed countries, with the UK standing out as the only region seeing a Y/Y increase in AOV. Explore the full insights and prepare for the season ahead by heading to https://ow.ly/C2Wy50UeWGa 🔗 #HolidayShopping #EcommerceTrends #RetailInsights #MarketTrends #DataAnalysis

After months of research, we're pleased to release our 2025 Consumer Electronics Market Research Report. Completely free. This work was championed by our friends at Acceleration Partners and focuses 100% on consumer preferences within the ecommerce industry. with a particular focus on generational differences to help modern DTC brands in the consumer electronics space tailer their segmentation, personalization, and content targeting. Report below- Cheers!

Acceleration Partners is delighted to have championed the recent 2025 Consumer Electronics Ecommerce Market Research Report by 2 Visions ✍️ We believe that staying ahead in the ever-evolving eCommerce landscape requires actionable insights and data-driven strategies, and this report by 2 Visions empowers brands with a deep understanding of market trends, consumer behaviors, and opportunities in the booming consumer electronics space 📈 This report is a must-read for anyone refining their marketing strategy or exploring growth opportunities for 2025, giving an opportunity to leverage comprehensive data to enhance campaigns and optimise ROI. Head to https://lnkd.in/e6wi93BT to read the full report 🔗 #EcommerceInsights #ConsumerElectronics #MarketResearch #DigitalMarketing #MarketingStrategy #EcommerceTrends

Great to see our very own Babur Moghul has been nominated in Hello Partner's Hero 100 list 🏆 The new initiative will honour the best affiliate managers, partnership managers, and account managers in the industry, showcasing the incredible talent and dedication of individuals who excel in curating and managing partnerships. Babur has been with us for nearly three years, spending the past two and a half as a Senior Account Manager on the Amazon Music account. Our entire Amazon Music team is exclusively dedicated to the brand as full-time employees, functioning as an extension of their in-house marketing team and playing a significant role in the success of their partnership marketing program. Babur is a familiar face to many in the industry, often spotted navigating conference halls with energy and purpose, forging connections with partners on behalf of Amazon Music. Head to https://lnkd.in/eGbGCAhQ to vote for Babur 🔗 #AffiliateMarketing #PartnershipManagement #Hero100 #IndustryLeaders

🎟️ Affiliate Summit West & Creator Economy Live 🏟️ Caesars Forum 📍 Las Vegas, NV 🗓️ February 3rd - 5th, 2025 We are delighted to be returning to Las Vegas, Nevada to attend #ASW25 and #CEL25 as our first events of the new year! Our team will be on the ground at both events, with experts from our teams taking to the stage to share expertise and discuss strategies to maximize your partnership marketing efforts and navigate the evolving creator landscape. Viva Las Vegas 💃🕺 #CreatorEconomy #PartnershipMarketing #MarketingStrategy #AffiliateMarketing #CreatorCommunity