Advertising Week

Did Coca-Cola lose its Christmas magic? There's nothing inherently festive about Coca-Cola. And yet, as a brand, it's inextricably linked to the Christmas season, thanks to over a century's worth of deliberate marketing effort. It's always a wholesome, innocent affair—but did last year's ad miss the mark? https://bit.ly/3PuZuct

Create irrational loyalty with data for one-to-one customer experiences. United Airlines, Managing Director of Strategic Partnerships, Mike Petrella explains how United Airlines creates customized journeys from take-off to landing for better customer experience. Discover how data points create bespoke experiences. 🛫https://bit.ly/3W9G6p3 Kinective Media℠ by United Airlines United Airlines

Advancements in artificial intelligence and machine learning are expected to enhance the precision and effectiveness of curation strategies. A growing emphasis on data privacy and the decline of third-party cookies are also likely to drive the adoption of curation to achieve targeted advertising in a compliant manner. Unlock the three pillars to true ad curation: https://bit.ly/4fPzVgU

Introducing the Commerce Media Insights Content Hub from Kinective Media℠ by United Airlines. Dive into insights from Commerce Media leaders, including interviews, insights and the 2025 commerce media trends report. Explore the hub and keep a pulse on the industry. https://bit.ly/4088EQZ

A revolutionary shift in mobile marketing is coming soon. With Apple’s support for RCS now in place, RCS will transform how brands engage, expanding interactive engagement functionality and modernizing text messaging to keep pace with OTT messaging apps like WhatsApp and GroupMe. Learn more: https://bit.ly/407YY9f By Haleigh Beckman, Director of Product Marketing, Listrak

The list is here! Amazon Ads and Advertising Week is proud to present the most influential SMB Marketers of 2024. Meet the visionary entrepreneurs who are revolutionizing the industry with their innovative and groundbreaking ideas. A big congratulations to all the honorees. Check out the list 👉 https://bit.ly/41D2ue3 🏆 Keely Cat-Wells, CEO, Making Space 🏆 Nora Spencer, MSW, Founder and CEO, Hope Renovations 🏆 Zalika Sterling, Co-founder, The Culture Candy 🏆 Sofia Laurell 🌱, Co-Founder and CEO, Tiny Organics 🏆 Shai Eisenman, Founder and CEO, Bubble 🏆 Kristin Sudeikis, Founder, Creative Director and CEO, FORWARD__Space 🏆 Alicia Weaver, Vice President, Media Activation, Mediassociates 🏆 John Eaton, Head of Media Investment, Potential Energy Coalition 🏆 Akash Mehta and Nikita Mehta, Co-Founders, @Fabel & Mane and The Fable Fund 🏆 Michael Korcek, Director of Marketing, ArtLifting

For small business owners navigating ever-changing competitive environments, investing in a strong authentic brand is not optional—it’s essential to stand out amongst competitors. But where should small businesses start? For many, the answer lies in creating a “home” for their brand and optimizing the impact by implementing timely updates. Learn how Brand Stores can help you establish your small business and accelerate your growth. https://bit.ly/400gNZ2

Worlds are colliding in the sphere of commerce media! Listen to Jacquelyn Baker from Omnicom Commerce Group as she shares the breakdown of industry silos. Her insights offer a glimpse into the future of collaborative marketing in the evolving retail landscape. Watch now! 👇 United Airlines Kinective Media℠ by United Airlinesmedia

🎧 New AW360 podcast episode is out now! Advertising Week sits down with Helen Ma, Head of Facebook Monetization, to explore their latest innovations and impact on the future of advertising. From cutting-edge advancements in Meta's AI to the creative tools helping shape marketing strategies, Helen shares insights into how Meta is paving the way for marketers in the ever-changing digital landscape. Tune in to hear how Meta is redefining the future of advertising! Listen wherever you get your podcasts. 👉 https://bit.ly/3BfIx2s

InMarket, CMO, Daniel Perez delves into the top trends shaping the commerce media landscape. Watch the video and discover how to leverage commerce, location and intent data to build smarter strategies for your brand. Press play now! United Airlines Kinective Media℠ by United Airlines