Allbirds

Netflix: We have an idea for your next hit show. It features a motley crew of colleagues who, once each year, go head-to-head in one of the greatest battles known to man (and bird): The Great Bird Bakeoff. The competition is full of cookies, loaves, and cakes galore… as are its participants. And while all in attendance go home both a lot happier and a little heavier than they arrived, only one winner can go home with the dough.* (*Bragging rights. There’s definitely no cash prize involved.) As a proof of concept, we went ahead and hosted The Great Bird Bakeoff at our San Francisco headquarters last week. While the entire spread was impressive indeed, the winner was none other than our very own Ace of Cakes, Madeline Kerr. Have your people get in touch with our people if you’d like to capture the next bakeoff. The competition, and our ovens, are heating up.

We’re hiring for our Head of Retail, so we thought we’d offer up some pros and cons for those considering applying. Pros:  – You’ll lead our retail fleet to deliver top-notch shopping experiences. TL;DR: You’re basically a professional shopper. Or at least that’s what we gathered. – You’ll have the opportunity to shape the strategy for retail operations, including sales, inventory, and staff. – You’ll set the tone for our fleet-wide culture, borne out of the incredible store-level cultures that have already been created.  – You’ll have cool coworkers like our social media team. (Oops, how’d that get in there?) Cons:  – You didn’t *actually* think we’d put something here, right? If this sounds up your alley, learn more about the role and submit your application here: https://bit.ly/41jr1F6

Our hack for a perfect party:  – Chic shoes for all  – A stunning venue  – A Mariah Carey tribute performance Thanks to those who joined us to celebrate the launch of our UK-exclusive capsule collection with Shrimps London Ltd. 🤍 Needless to say, our guests dressed to impress.

We’re big believers that you can never have too many shoes. BUT, if you are looking to ~refine your collection~, we have a solution for you. At Allbirds U.S. storefronts, we’ll take your gently used shoes off your hands – er, feet – and give you 15% off a new pair. Working alongside our partner, Soles4Souls, we’re able to give Allbirds new life all around the world by rerouting gently used shoes away from landfills, and to communities and people in need. We call that a win-win. And to sweeten the deal: this Saturday, if you trade in lightly worn Allbirds at our SoHo, Century City, Fulton Market, and Stanford stores, you’ll ALSO get a hot chocolate on the house. We call that a win-win-win. We’ll see you Saturday. Might we suggest you start reviewing your shoe collection now?

They say “two is better than one.” We don’t know who “they” are, but we’re inclined to agree. We teamed up with cult London-based fashion brand Shrimps London Ltd for a capsule that blends winter functionality with whimsical design. Our collaborative collection includes the Trail Runner Fluff, our fan-favourite hiking shoe, reimagined with elements from both brands’ DNA. Equal parts minimal and maximal, it features extra-fluffy merino wool inside and out, hiking laces, and Shrimps’ signature iridescent pearl beads. To complete the look, finish your fit with two iconic Shrimps pieces: the Balthasar Coat and Mini Antonia Bag. Whether you’re hitting up a holiday party or a hiking trail… you’re sure to earn the title of best dressed. Shop our UK-exclusive Trail Runner Fluff at allbirds.co.uk, and the Balthasar Coat and Mini Antonia Bag at shrimps.com.

Seeking members for our new music group: New Kids In The Flock. Our leading lady will be none other than Wendy B., who recently joined our team as Senior Director of Product Merchandising. Wendy will oversee management of our product assortment, aligning our offerings with consumer needs and market trends. Wendy brings two decades of expertise in product strategy from the likes of SOREL and Nordstrom. And perhaps even more importantly, she also brings with her a French Bulldog AND a Frenchton (half Frenchie, half Boston Terrier, that is), who we’re all eager to meet at the office. Welcome to the Flock, Wendy – we’re thrilled you’re here. Do you want a Britney mic, or handheld? Let us know before our next band practice.

Current status: snug as a bird in a rug. Or however the saying goes. Last week, we got some friends together to usher in the holiday season in style–in matching Wool Lounger Mules, of course. Our newest silhouette is perfect when you're seeking solace indoors, braving brisk temperatures for a quick errand, looking for a dose of coziness amidst holiday chaos... or going to a footwear brand event with the dress code: comfycore. (See Exhibit A below.)

When we say we’re “partying,” this is what we mean. This week, we brought our friends together to usher in our comfycore era. With attendees clad in loungewear and our new Wool Lounger Mule, the night delivered a major dose of coziness – and a much needed break from cooler temperatures and holiday chaos. We ate comfort food.  We watched a comfort movie. And we even got matching permanent anklets. (Our version of a friendship bracelet.) If you need us, we’ll be staying squarely in our comfort zone and reminiscing on our crazy night *in.

Once a year, a week comes along that is so epic, SO unparalleled that it requires its very own LinkedIn post: Allbirds Wellness Week. As the name implies (we’re pretty literal around here), it’s a week-long extravaganza brimming with wellness activities for our Flock. A few highlights of this year’s Wellness Week itinerary included: - Lattes from the fancy coffee shop that we typically only gaze at with longing. - Virtual yoga for Flock members around the world. Pigeon pose was a hit.  - Penning letters of appreciation to customers.  - A HIIT workout Happy* Hour. (*UNhappy Hour for those of us who haven’t kept up on cardio.) A big thank you to our Workplace and People teams for organizing a week of calm and clarity in the midst of holiday chaos. Next year, let’s see if we can get two-factor authentication turned off for a day. Now THAT would be true wellness.

Dos Equis, if you’re reading this, we found the next Most Interesting Man In The World: Marko Kennelly Ullman. Marko is our Global Creative Director, but honestly, that might be the least interesting thing about him. A skilled outdoorsman, Marko would be equally at home on a survival show as he is on the set of a photoshoot. If ever a zombie apocalypse comes, our flock is clear on our survival plan: get to Marko’s place. When he’s not lending his nearly two decades of creative expertise–from the likes of Nike, Adidas and Icebreaker–he keeps busy by monitoring his ceramic creations in the kiln, watching Formula 1 and refurbishing boats. Our very own MacGyver. Marko, your creative leadership is even more invaluable to our team than your survivalist knowledge. Unless that aforementioned apocalypse comes. Thanks for all you do.