AppsFlyer

2024 in mobile apps?📱 A year of shifts, surprises, and standout stats. Here's what defined the landscape: ➡️ Total UA ad spend in the market: $65 billion in 2024. ➡️ A mirror image in ad spend and IAP revenue: up in non-gaming, down in gaming, but up and up overall. ➡️ Generative AI led the way, with app installs soaring 200% YoY—a clear signal that AI isn’t just the future, it’s the now. ➡️ New patterns in ad revenue with greater investment in gaming networks from… non-gaming apps. ➡️ Deep linking magic: Owned media conversions surged by 64%, driven by web-to-app journeys. ➡️ Creative production surges -- 839 monthly variations on average! -- driven by AI, emphasizing a new need for AI-based measurement tools. But what about 2025? See our predictions in our latest report: https://lnkd.in/dbwNCdms

Growth doesn’t just happen—it’s built together 🤝 Success comes from having a partner who understands your challenges, offers insights from a wide ecosystem, and provides guidance at every step—no matter the time or place. None of this would be possible without the incredible dedication of our global team. Their expertise, commitment, and around-the-clock support ensure that our customers have what they need to overcome challenges and achieve their goals. We’re proud to have a team that puts customers first, every single day.💚 With the right partner by your side, your next big milestone is just the beginning. Ziv Peled Ziran Yang Tianming Cheng Maud Levasseur Virgínia Pessoa Ramos

What does a 207% ROI look like? Forrester interviewed 4️⃣ enterprise companies to learn how they achieved these results with AppsFlyer's solutions. Check it out: https://lnkd.in/dNnekdzT

Can't wait for Noelle's talk!😃💡

MAMA is just weeks away, and the atmosphere is as electric as our stats are questionable!⚡ Register for the event: https://lnkd.in/d9G-RFwg #MAMASF

For the final wrap-up of 2024, we've curated a special holiday reading list for you.🗞️ This month's Flyer focuses on a question that's top of mind for many app marketers: how to optimize your monetization strategy for the hybrid era. From our brand new app monetization report to expert insights on user acquisition and engagement, we've handpicked content that will help you navigate the evolving landscape and kick off 2025 with confidence.🧭 Take a moment to explore these insights – they might just spark your next big strategy. Wishing you a successful new year!✨

Forgot to buy your favorite UA Manager a Christmas gift?🎁 Get them one of these sets for New Year's:

Walking into the office after hitting all your yearly KPIs 👩🦳🪩 #thankyoubeyonce

At Banco Azteca, delivering exactly what their users need, when they need it, isn’t just a goal—it’s a standard.💯 With powerful insights and a seamless approach to connecting across platforms like Google, Facebook, and Instagram, they’re making every interaction count. Dorian Pardo Díaz, Montserrat Jocelín Mercado Pérez, Alejandro Antonio Mendoza Zamora Dulce Itzel Andrade Herrera you’re leading the way! 💪