Athletech News

The future of wellness tourism is here! From holistic retreats to eco-conscious travel, discover the top 5 trends redefining the industry. Brands like Equinox, Six Senses, and Canyon Ranch are leading the way. Curious about what’s next in wellness travel?

Private equity is betting big on Anytime Fitness, signaling confidence in the future of boutique fitness. With its global presence and member-first approach, the brand is poised for significant growth as investors see opportunities in wellness and health-focused lifestyles.

Planet Fitness is back with PerksFest, offering members exclusive deals through December 6! Available on the PF app, the program includes discounts from top brands like Apple Music, HelloFresh, WeightWatchers, and more. It’s the perfect way to enjoy savings while staying committed to your fitness goals.

Recovery spaces are becoming integral to the wellness experience, emphasizing thoughtful design and tools that nurture mental, physical, and emotional health. Brands like Power Plate are leading the charge with solutions that enhance recovery, mobility, and overall well-being. These spaces are redefining how we approach holistic health, offering more than just a post-workout cool down.

FemTech is revolutionizing women's health with innovations in period tracking, fertility solutions, and menopause care. Willow Innovations’ AI tool Ema - The AI for Women, integrated into the Willow Innovations, Inc. App, offers expert guidance on breastfeeding, recovery, and maternal mental health. Bird&Be enhances fertility care with personalized supplements and at-home testing, empowering users with tailored solutions.

Looking for the perfect gift for the men in your life? We've rounded up the best wellness-inspired gifts to help him stay fit, relaxed, and ready to tackle the new year. From high-tech fitness gadgets to ultimate recovery tools, these picks are sure to impress.

From competitive dancer to Pilates powerhouse, Tianna Strateman has redefined the fitness landscape. Since joining Club Pilates in 2018, she’s helped the brand grow from 200 to over 1,000 studios worldwide, making Pilates accessible to everyBODY. Now, as president, she’s leading the charge for global expansion and a new era of Pilates dominance. Discover her journey, vision, and why Pilates continues to rise in the boutique fitness space, in her exclusive CEO Corner interview. Read more: https://bit.ly/3AI9ziF

F45 Training is stepping up its game by partnering with REP Fitness to introduce functional racks across its studios. This collaboration aims to elevate training experiences, adding versatility and enhancing workouts for members.

Jake Paul’s latest victory isn’t just about boxing—it’s a major win for the recovery industry. His advocacy for cutting-edge recovery tools is sparking conversations around athlete wellness and advancing the industry’s reach. By highlighting innovation in recovery, Paul is helping normalize the use of tech-driven solutions for peak performance.

Amazon’s expansion of Amazon One Medical is reshaping healthcare, setting a new standard for accessible, tech-driven primary care. With a focus on convenience and innovation, this move highlights the growing integration of technology into healthcare delivery.