To thrive is to focus on what matters most. For practice owners, that means spending less time on admin and more time doing what they love—helping patients. Enter Zanda (formerly Power Diary), the “by practitioners, for practitioners” software empowering health practice owners to work smarter and achieve more. With 15 years of evolution and U.S. expansion on the horizon, Zanda needed a refreshed brand to reflect their mission: to make managing health practices easier, more efficient, and yes—genuinely enjoyable. Our team had the honor of collaborating with Zanda to bring this vision to life. Inspired by the purposeful efficiency of bees, we crafted a vibrant, energetic identity that embodies Zanda’s focus on autonomy, precision, and empowerment. From the "Zing" logo to the iconic Bizzy mascot, every element captures the seamless flow and optimism that Zanda brings to the table. When practitioners can focus on what they do best, the entire hive thrives. 🐝 Here's to making busy work a thing of the past!
Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.
Huge round of applause to Zanda Health on the launch of their rebrand! 👏 So many brave branding decisions were made by this incredible team. Link to full case study in the comments. After a brilliant name change guided by Lexicon Branding, our teams spent the last 6 months in the trenches together, building this buzzworthy identity focused on bringing more freedom, flexibility, and enjoyment into the lives of medical practice owners. Attic Salt® supported the overhaul of their entire visual identity system, motion identity, and UI. We even introduced a brand new mascot with a series of positions and expressions. Thank you to Damien Adler, Fiona Adler, Danielle Hopkinson, Ryan P. Garcia, Heather G. Sanders, and the rest of the Zanda team for trusting and including us in your brand journey. It has been a real privilege to work with you and we are rooting you on as you continue to change the lives of practitioners all over the world.