Attic Salt®

Attic Salt®

Design Services

Scottsdale, AZ 4,152 followers

Disruptive Branding Studio.

About us

AtticSalt is a disruptive branding studio for visionaries, challengers, and changemakers. We craft seasoned identities that help our partners challenge industry norms, tell epic stories, and spark meaningful change. We are devoted disciples of behavioral science and serial specialists in the disciplines required to develop successful brands. BRAND STRATEGY _Brand Positioning _Brand Platforms _Brand Architecture _Customer Journey BRAND LANGUAGE _Naming _Brand Story _Voice & Tone _Copy & Messaging IDENTITY DESIGN Logo Systems Visual Identity Systems Custom Fonts Illustration LAUNCH & BEYOND Web Experience Design User Interface Design Packaging & Print Motion & Animation

Website
https://atticsalt.co
Industry
Design Services
Company size
2-10 employees
Headquarters
Scottsdale, AZ
Type
Privately Held
Founded
2014
Specialties
Social Media

Locations

Employees at Attic Salt®

Updates

  • To thrive is to focus on what matters most. For practice owners, that means spending less time on admin and more time doing what they love—helping patients. Enter Zanda (formerly Power Diary), the “by practitioners, for practitioners” software empowering health practice owners to work smarter and achieve more. With 15 years of evolution and U.S. expansion on the horizon, Zanda needed a refreshed brand to reflect their mission: to make managing health practices easier, more efficient, and yes—genuinely enjoyable. Our team had the honor of collaborating with Zanda to bring this vision to life. Inspired by the purposeful efficiency of bees, we crafted a vibrant, energetic identity that embodies Zanda’s focus on autonomy, precision, and empowerment. From the "Zing" logo to the iconic Bizzy mascot, every element captures the seamless flow and optimism that Zanda brings to the table. When practitioners can focus on what they do best, the entire hive thrives. 🐝 Here's to making busy work a thing of the past!

    View profile for 🦄 Rani Sweis, graphic

    Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.

    Huge round of applause to Zanda Health on the launch of their rebrand! 👏 So many brave branding decisions were made by this incredible team. Link to full case study in the comments. After a brilliant name change guided by Lexicon Branding, our teams spent the last 6 months in the trenches together, building this buzzworthy identity focused on bringing more freedom, flexibility, and enjoyment into the lives of medical practice owners. Attic Salt® supported the overhaul of their entire visual identity system, motion identity, and UI. We even introduced a brand new mascot with a series of positions and expressions. Thank you to Damien Adler, Fiona Adler, Danielle Hopkinson, Ryan P. Garcia, Heather G. Sanders, and the rest of the Zanda team for trusting and including us in your brand journey. It has been a real privilege to work with you and we are rooting you on as you continue to change the lives of practitioners all over the world.

  • To the incredible talent who reached out to join our team – thank you. With over 2,000 applications for our recent roles, I’m both honored and, if I’m honest, a bit overwhelmed. Running a small agency means wearing a lot of hats, and recruiting is one of many. While we’ve made an exciting brand strategist hire, I quickly realized that reviewing applications for our Creative & Design Director roles at the pace I hoped wasn’t feasible. Rather than rush a decision, I’ve made the difficult decision to pause hiring for these roles until the new year so we can stay focused on serving our clients through 2024. If you applied, please know how much I appreciate it – your interest truly means the world. I look forward to diving back in next year and hopefully connecting with many of you. Thank you for your patience and understanding. 🙏 Sincerely, Rani

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  • Thanks for the shoutout, Theresa. So glad you loved it! And most importantly, that you left refreshed and recharged 🔋⚡️

    View profile for 🌵Theresa Boyle, graphic

    Senior UX Designer | Simplifying complex systems in highly regulated markets

    That's a wrap on Phoenix Design Week! The 2-day conference was an incredible way to end the week. Huge thanks to AIGA Arizona for all their hard work putting on the event and major props to Attic Salt® for the phenomenal branding (chef's kiss). Some takeaways: 🌴 Whatever your motivation is, be sure it's something you can define - Natalie Kent 🌴 Social anxiety is not part of your identity - James Archer 🌴 Give yourself a mistake budget - Erica Brooks 🌴 We can do great work anywhere - Bob Case 🌴 Don't wait for permission to value yourself - EVELIO MATTOS 🌴 Thank fear for reminding you you're alive and pushing boundaries - Ken P. #PHXDW #AIGAAZ

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  • Attic Salt® reposted this

    A huge shoutout to Attic Salt® for designing this year’s stunning Oasis theme! Since attending PHXDW almost a decade ago, they’ve dreamed of designing the brand for Arizona’s largest design event—and this year, they brought that vision to life. Their goal? To create a space where designers can relax, refresh, and recharge with like-minded creatives after a few tough years for the industry. We’re beyond excited to see the brand experience come to life at the PHXDW Conference. ✨ If you haven’t registered yet, what are you waiting for? Head to phxdw.com now!

  • We’re proud of every brand we craft, but this one hits different. What an honor it has been to partner with Tempe Tourism Office to bring to life an identity that captures the essence and vision of this beautiful city. Case study coming soon, but for now check out this press release and book a trip to experience the magic of Temp for yourself. #DMO #Branding #Tempe

  • Since we started attending PHXDW almost a decade ago, we've dreamed of designing the brand for Arizona's largest annual design event. This year, we finally got our moment. The last few years have been tough on the design field with the whole pandemic, the tech bust, economic issues, and mass layoffs. We wanted to build a brand experience where designers and creatives could getaway, relax with like-minded people, and walk away recharged with the knowledge to take their craft and careers to the level. We can't wait to see you there and experience this brand in full effect. If you haven't gotten your ticket yet, stop what you're doing and head to phxdw.com now.

  • New work from our sister studio Folklore Spaces. Spectacular brand stories in an immersive physical experience. Give them a follow!

    View organization page for Folklore Spaces, graphic

    296 followers

    Welcome to Tacos & Craft, where modern design meets Mexican culinary tradition. As you step inside, you're embraced by a rich tapestry of textures that create an inviting and dynamic atmosphere. The concrete floors provide a sturdy foundation, while warm, textured brick walls and wood and steel panels add layers of visual and tactile interest. This thoughtful design strikes a perfect balance between comfort and nostalgia, further amplified by the vibrant splash of glazed orange tiles and the intricate patterns of stylish breeze blocks. The focal point of the restaurant is the captivating custom mural, a masterpiece crafted by a talented local artist. This stunning artwork beautifully reflects the ancestral roots of Mexican culture with a modern approach. The level of detail in the mural is magnificent, drawing you in and revealing new elements hidden within the design each time you see it. It's a visual feast that adds depth and character to the space, celebrating Mexican heritage in a contemporary context. The restaurant's soul truly shines through its unique lighting elements. Edison-bulb-lit custom beams cast a warm, intimate glow that enhances the ambiance, while neon signs and sleek black pendant lights introduce a contemporary edge that feels both fresh and familiar. Every detail has been carefully considered to create a space that feels both inviting and exciting.

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      +6
  • Attic Salt exists to craft world-class identities that empower organizations with the creativity, confidence, and clarity they need to enhance the future state of the world. This testimonial is proof that we are living our mission on a daily basis. Thank to Clutch for this wonderful highlight. You made our day!

    View organization page for Clutch, graphic

    31,962 followers

    Happy Friday - Let's wrap up this week by showcasing 5-star #clientreviews on Clutch! Today we're highlighting GeekyAnts, Baltic Assist, and Attic Salt®. 🎉 ✅ GeekyAnts is a design and development studio based in India, focused on serving small, medium, and enterprise companies across major industries like fintech, healthcare, e-commerce, and more. The studio's expertise lies in building customer internal software, B2B and B2C software, web and mobile applications, MVPs, and end-to-end digital transformation for companies worldwide. ✅ Baltic Assist is a virtual accounting and back office outsourcing company providing BPO solutions and high-level financial services to clients since 2015. Baltic Assist offers payroll services, accounting, payment processing, CFO consulting, financial operation services, and more to both small and large businesses. ✅ AtticSalt is a Scottsdale-based branding studio specialized in crafting brand identities for clients in a wide range of industries. From brand strategy, brand architecture and platforms, brand language, identity design, brand launch and beyonc, the AtticSalt team has you covered. AtticSalt Branding earned a Clutch Top Corporate Branding Company badge for the United States in 2024. #ClutchReviews

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