Attic Salt®

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Congratulations to our friends at Tempe Tourism Office on their official brand launch. Working alongside this team has been an honor of a lifetime and we're so excited to see where you'll take it next. Cheers to the future of Tempe!!

Approximately 79% of Americans who make New Year's resolutions include goals related to health, exercise, or diet. Last year, one of my personal favorite branding projects Attic Salt® completed was for Solera Health. Partnering with them on this rebrand made me feel like I was part, albeit a tiny part, of the solution to improve the US healthcare system. Solera started as a diabetes prevention program and has since evolved into a powerful digital platform that untangles healthcare's web of inefficiencies, siloed information, and outdated systems. When we met, Solera was in the midst of a major growth cycle driven by the market's desire for simpler employee health solutions. They needed an identity that could help streamline the creation and production of marketing assets. We crafted a complete brand and UI design system using the new brand mark. This led to the droplet, ripples, and wave graphic devices, which paired really nicely with their provocative language. I can't thank Katryn Chansley, Ted Hong, Taylor Nguyen, and Natasha Stergiou enough for trusting and supporting us along the way. This wouldn't have been possible without you!

To thrive is to focus on what matters most. For practice owners, that means spending less time on admin and more time doing what they love—helping patients. Enter Zanda (formerly Power Diary), the “by practitioners, for practitioners” software empowering health practice owners to work smarter and achieve more. With 15 years of evolution and U.S. expansion on the horizon, Zanda needed a refreshed brand to reflect their mission: to make managing health practices easier, more efficient, and yes—genuinely enjoyable. Our team had the honor of collaborating with Zanda to bring this vision to life. Inspired by the purposeful efficiency of bees, we crafted a vibrant, energetic identity that embodies Zanda’s focus on autonomy, precision, and empowerment. From the "Zing" logo to the iconic Bizzy mascot, every element captures the seamless flow and optimism that Zanda brings to the table. When practitioners can focus on what they do best, the entire hive thrives. 🐝 Here's to making busy work a thing of the past!

To the incredible talent who reached out to join our team – thank you. With over 2,000 applications for our recent roles, I’m both honored and, if I’m honest, a bit overwhelmed. Running a small agency means wearing a lot of hats, and recruiting is one of many. While we’ve made an exciting brand strategist hire, I quickly realized that reviewing applications for our Creative & Design Director roles at the pace I hoped wasn’t feasible. Rather than rush a decision, I’ve made the difficult decision to pause hiring for these roles until the new year so we can stay focused on serving our clients through 2024. If you applied, please know how much I appreciate it – your interest truly means the world. I look forward to diving back in next year and hopefully connecting with many of you. Thank you for your patience and understanding. 🙏 Sincerely, Rani

Thanks for the shoutout, Theresa. So glad you loved it! And most importantly, that you left refreshed and recharged 🔋⚡️

A huge shoutout to Attic Salt® for designing this year’s stunning Oasis theme! Since attending PHXDW almost a decade ago, they’ve dreamed of designing the brand for Arizona’s largest design event—and this year, they brought that vision to life. Their goal? To create a space where designers can relax, refresh, and recharge with like-minded creatives after a few tough years for the industry. We’re beyond excited to see the brand experience come to life at the PHXDW Conference. ✨ If you haven’t registered yet, what are you waiting for? Head to phxdw.com now!

We’re proud of every brand we craft, but this one hits different. What an honor it has been to partner with Tempe Tourism Office to bring to life an identity that captures the essence and vision of this beautiful city. Case study coming soon, but for now check out this press release and book a trip to experience the magic of Temp for yourself. #DMO #Branding #Tempe

Since we started attending PHXDW almost a decade ago, we've dreamed of designing the brand for Arizona's largest annual design event. This year, we finally got our moment. The last few years have been tough on the design field with the whole pandemic, the tech bust, economic issues, and mass layoffs. We wanted to build a brand experience where designers and creatives could getaway, relax with like-minded people, and walk away recharged with the knowledge to take their craft and careers to the level. We can't wait to see you there and experience this brand in full effect. If you haven't gotten your ticket yet, stop what you're doing and head to phxdw.com now.

New work from our sister studio Folklore Spaces. Spectacular brand stories in an immersive physical experience. Give them a follow!