Authority

My top three lessons for you Building a 7 figure marketing agency 👇 1️⃣ DO LESS BUT BETTER One of the biggest startup traps? Trying to be experts in too many diff channels. That's how you get C- results everywhere. The "Power Law of Distribution" is real. Do NOT get channel FOMO. Your CEO will try to convince you: "Let's try this new channel" "Because our competitors are using it..." ✋🛑 👀 Quick story for you When I was leading marketing at Dooly I discovered "Memequisition" as a channel. (AKA partnering with meme pages for distribution) It was 99% untapped in B2B. BUT... I messed up. I only partnered with 70% of the pages. I could have got them all. I wanted to spread my budget. ** Big mistake ** Our competitors copied me. I should have 100% owned that moat. 📌 My learning for you When you see something working → double down Then focus on building the right team to capitalize on ONE channel That's why we focus on: B2B "Edutainment" at Authority B2B. 2️⃣ CREATE A MARKETING CHARTER This matters A TON in 2025. Why? 1. AI. Need I say more? 2. Search is changing fast (I use GPT for 80% of my searches) 3. Your company / founder brand are your BEST moat So many places you can invest. You need to move FAST. Too many B2B brands get Analysis Paralysis. Legal are still reviewing "brat summer" 😂 One of mine for you: "Our creativity does the heavy lifting. Not our wallets" When faced with choices between: ❌ Solving with $ ✅ Solving with creativity Lean on your values to decide. Move fast. Get momentum. That's why our site is still a Notion page. You can build a 7 figure business without fancy stuff. 3️⃣ BECOME A TALENT MAGNET Your culture is 50% your talent. You WANT people to want to join your cause. (All my best hires came inbound in my last 5 yrs) Because I built a brand that attracted them. Your brand MATTERS. A lot. 🧵 Entrepreneur magazine's new data: - 82% trust companies more when leaders are on social - 50% of Millennials expect CEOs to speak on issues - 77% more likely to buy when CEOs use social Invest in your brand moat EARLY. It helps you attract A+ talent. You own that moat. -- That's why Daniel Murray and I built Authority. Why we hit 7 figures in topline ARR within 68 days. The POWER of organic LinkedIn 👇 2024 client results: → 303,378,332 million organic impressions → 4,904,413 M total engagements → Added 898,648 new followers Quietly minting dozens of top 1% LinkedIn creators. (Founders, leaders, and company pages) With LinkedIn becoming their new # 1 growth channel. -- 📌 TLDR; 1. Find your channel → Be the BEST at one thing 2. Create charter values for tough decisions 3. Invest in your brand moat 👋 P.S. What would you add? P.P.S. Opening our Authority B2B waitlist this week. Taking on 2-3 new clients this quarter. Curious? DM me "Authority" -- 👋 Follow Mark P. Jung for more marketing content. Helpful? ♻️ Repost to share!

You should always be "unlearning" I hear this bad LinkedIn advice A LOT👇 "Real authors only write text posts" "Images and selfies are cringe" "Text posts perform better" ✋🛑 This is BAD advice. Why? Trust data. Not opinions: The AVG results from image posts? They get up to 2X more engagement than text 📈 *Validated by multiple studies > 100,000 posts. 📌 NOTE: we tested + validated this at Authority We've created 2,000+ posts for our clients in 2024. Posts that have driven over 200 million impressions. Same trend holds for both: → Personal brands → Company pages Image posts win. They outperform text. ✍️ Here's WHY: 3X reasons you should add images: 1️⃣ Own the mobile feed 70% of LinkedIn users are on mobile. An 800x999 image takes up the full screen. Text only posts? You compete with 2-3 others Do the math: Full-screen image = 100% attention  Text-only = 33% attention (at best) 2️⃣ Get found on search Quick client story for you: Client asks: "What was that stat from our post?" Me: "Let me search for it real quick..." Client: "Hahah, we're the featured snippet!" Their 2-week old post? Now the # 1 featured snippet. Free organic traffic. Thank me lataer. 3️⃣ Build your brand Consistent visuals = instant recognition My posts? → Company logo → Brand colors / font → Sometimes my headshot Could they look better? 1000% Made them in Canva but they work. You know it's me before reading a word. 👀 The cherry on top? → Dark mode images = high contrast = attention → Images like this let you test 2x the copy → Any reposts have your branding LOTS more to unpack here. But TLDR for you? Add images. ✌️ -- 👋 Follow Mark P. Jung for more marketing content. Helpful? ♻️ Repost to share!

You want to build your personal brand? You need to eat your fear 👇 👋 Are you afraid to post on LinkedIn? You're not alone. Take a breath. I was my own worst enemy. I was crippled with fear... Until I discovered: "Fear Setting" 👀 📌 How you start: 1️⃣ Define your nightmare scenario → What's the absolute worst that could happen? → Make it hyper specific    2️⃣ How could you prevent it? → List 10-15 steps you could take → Actions that would make bad stuff less likely    3️⃣ Write your "repair journal" → If the worst happens, how could you repair it? → List 10-15 specific actions you could take (What will get you back on track?)   4️⃣ What are the more probable outcomes? → Write down what will prob happen → Think worst / bad / neutral / good / best   5️⃣ What's the cost of NOT starting? → Emotionally, physically, financially → If you don't post for 6 months, 1 year, 3 years? Think about what you will lose out on.   99% of the time, you'll realize: → The "worst case" is NOT that bad → The potential upside is massive → Your fears lose power Story for you: ✍️ When I started on LinkedIn? My first post got 73 impressions. Now I do 1M+ impressions / week. Because I ate my fear. I celebrated it. 🎉 P.S. Massive shoutout to Daniel Murray (My BFF and Co-Founder Authority) He had Jett and Pookie at Marketing Land today. Yes. That Jett and Pookie. It was lit. Their quote was 🔥 "When you get super fans... You also get super haters" Don't fear the hate. Celebrate it. It means you're succeeding. Start where you are. Start with fear. You got this fam ✌️✨ — 👋 Follow Mark P. Jung for more marketing content. Did this help you? ♻️ Repost to share!

Your best marketing investment? Study people. 📌 How I "study myself" in 7 steps: AKA, "Mark's Marketing Post-Mortem" Bad name I know but here we are... 👀 Haven't run one before? It's just a fancy way of "looking back." TLDR; When products fail or bugs emerge, tech teams conduct "blameless retrospectives" — candid, no-judgment analysis of what went wrong to prevent repeats and learn from the situation. You need to do the same as a marketer regularly. You can follow my 7 step framework to get started: 1. Send yourself an invite for 30-60 min. → Find yourself a quiet space → Remove all distractions → Use pen & paper 2. Define the "situation" or "incident" you want to retro. It could be a conflict, setback, failure, etc. I always use neutral language. Avoid blame words: ❌ "I'm such a failure, I can't do anything right." ✅ "I'm going to learn from this experience and grow." 3. Timeline your incident — objectively reconstruct what happened, the sequence of events and key milestones. Resist value judgements. I write a timeline from beginning to end with bullets: - Big Q2 campaign idea suggested in Slack - Kick-off call with stakeholders - Sprint one work cycle - Feedback session - Board meeting *INCIDENT* - Leadership session 👆Isolate your timeline like this with events + "incident." (Your goal = break your story into movie scenes) Use as many steps as you need to do it. Once you have them? 4. Brainstorm contributing factors across these categories: → How did you show up? (Context, environments, constraints) → Who influenced You? (Outside people and events) → What was your mindset and emotional state? → Your communication style? → Your actions were...? 5. For each factor you surfaced, neutrally ask yourself: → To what extent was this in my control? → What were the connections between events? → How did this specifically contribute to the outcome? 6. Find your learnings: Shortlist your 1-3 areas for personal growth: → What patterns did you find? → Have these patterns emerged before?  → What will you start, stop, and continue? One of my favorite questions to throw into your mix: "If I repeated every action I took through this journey, would I get where I want to go? If yes, why? If no, why not?" 👆Then you can isolate specific points you would adjust. Once you've picked those points, ask yourself again: → Why would I do this differently? → What outcome was I trying to produce? → What would trying this a different way look like? 7. Your closing reflection: How do you feel about the incident now? What will you do differently? 📌 Your goal is to gain self-insight without self-blame. That's how you get stronger after setbacks. Being creative is HARD. Marketing is HARD. So give yourself credit too! You're not alone. You got this 💪 P.S. Have you done a personal retro? Always looking for more tips! Lmk below. — 👋 Follow Mark P. Jung for more marketing content. Helpful? ♻️ Repost to share it!

Content is not for "leads." Content is how you earn trust. 👀 Why? 97% of B2B are NOT buying. Only 3% are active. 👋 The majority? Don't know your brand. Content is how they get to know you. 📌 You need to make them: 1️⃣ Know you 2️⃣ Like you 3️⃣ Trust you Trust is built on relationships. When you pitch too early? You hurt that trust ✋ ❌ Executives want leads. ✅ Your audience wants value. Play the long game. Focus on value. Value wins ✌️ -- 👋 Follow Mark P. Jung for more marketing content. Agree? ♻️ Repost to share!

Your manager has a bigger impact on your mental health than your doctor. 📌 9 qualities you should look for in your marketing leader: 1️⃣ Protects their team's time Great leaders know that deep work is crucial to creativity and productivity. Great marketing needs focus. Pro tip: create dedicated no meeting days. My fav? "No Meeting Wednesdays" 2️⃣ Clear vision The best marketing leaders have a clear vision for the future of their organization. The vision needs to be a rallying cry that unites everyone. Bonus: they communicate this vision early and often. 3️⃣ They know how to actually execute the thing too The best leaders have a deep understanding of their craft. They can get in the trenches as a player/coach. Pro tip: don't become a disconnected dashboard VP. (You should always be building something. Even if it's a side project that keeps your skills sharp. Marketing moves fast. Stay current) 4️⃣ Makes work fun Great leaders know that work can be tough, but they make "fun" / "play" a key pillar of their operating charter. They celebrate successes, recognize growth, and make work feel like play. Your marketing culture will set the tone for everything. High-performing teams are built on trust and fun. Marketing is HARD. You need both to succeed. 5️⃣ Data-driven but not at the expense of creativity Great leaders know how to balance data-driven decision making with creativity. Data should fuel creativity. They create a culture of grounding data in decisions. But allow for everyone to run tests and explore new territory. 6️⃣ Always learning The day you stop learning in marketing, you die (metaphorically, anyways). Inspire your team to crave learning. Embed it in your marketing org's DNA. Teams that learn together win. P.S. Unlearning is equally important. What used to work back in 2020 may not work now. Never get attached to "we've always done it this way." 7️⃣ Advocate for you The best leaders should be your biggest cheerleader. They should be your coach, advocate, and mentor. Pro tip: build a brag book of their accomplishments. (This can be as simple as a g-doc with metrics / timelines / and stories including customer feedback that adds color to their wins) 8️⃣ Willing to take risks Great marketing leaders know that taking smart risks is the only way to win big. They encourage risk taking behavior, celebrate failure — specifically fail fast, fail forward — and share learnings across the entire company. 9️⃣ They don't try to measure everything Marketing leaders who try to measure everything? Major red flag. See this? Run. Great leaders focus on what matters and use data to inform their decisions, not to micromanage their team. P.S. What would you add to the list? -- 👋 Follow Mark P. Jung for more marketing content. Did this land with you? ♻️ Repost to share!

Your customers have 99 problems. Your product ain't one. The fastest way to make your audience unsubscribe? Only talking about your company. And your tech. But so many B2B companies do this every day. Every LinkedIn company post starts with: 🤖 "We just shipped AI-powered..." 🚀 "We won ABC award..." 🏆 "We rank # 1 in..." Your role as a marketer is to be a storyteller. 👎 Your stories lose power with "we." 👍 But they gain power with "you." Here are 3 easy ways to reframe your company posts: 1) Your New Feature → Don't just announce your feature → Tell the problem stories it solves for your audience Most companies do this: ❌ "We are proud to announce AI-powered blah blah blah" ✅ Do this instead: You spend hours manually looking for content ideas. You research on your phone during family time. We get it. Creating new content is tough. You can do this in < 30 secs now. You just check AI ideas. Done. Get back to your family. 👆 See the difference? Break down your product launch into multiple posts. Pick one emotion. Connect each post to it. Tell that story. With emotion. — 2) Your Award → Don't just announce your award → Connect to a value your audience care about Most companies do this: ❌ "We just won the Fast Company ABC award! Go us!" ✅ Do this instead: When you call us, we answer in 3 rings. Your time matters. That's why Fast Company awarded us ABC... We're pushing for 2 rings next year! To support you even better. 👆 See the difference? Awards are a great way to showcase what you stand for. Pick one value your audience deeply cares about.  Connect your WHY with why they should care. — 3) Your # 1 Ranking →Don't just announce your ranking. → Explain what it means for your audience. Most companies do this ❌ "We just earned # 1 ranking on G2, congrats us..." ✅ Do this instead: You can expect a 30% faster product experience! G2 recognized this advancement ranking us # 1 We know speed matters to you. We hear you. Our goal for you? Get every action <50ms. So you can get back to what you do. 👆 See the difference? What will they benefit from now as a result of your win? Why did you win in the first place? Tell that story. → New funding you're investing to improve something? → More headcount to speed up their support? → A better product experience? — ✅ TLDR; Tell stories. Don't talk features. 📌 Pin this quote from Seth Godin: → "Marketing is no longer about the stuff you make." → "It's about the stories you tell." The next time you start writing "We..." Stop. Put your storytelling hat on. Then start with "You..." /fin P.S. Happy Friday to you fam ✌️ — 👋 Follow Mark P. Jung for more marketing content. Did this land with you? ♻️ Repost to share!

❌ Stop adding your link in the comments. You should try this hack instead: 👀 Is this you rn? You post on LinkedIn. You drop your link in the comments. *Crickets* Why? 🚨 LinkedIn's algorithm is onto you. It's smarter than you think. 🔗 The link hack for you: 1️⃣ Post WITHOUT your link → I use a text placeholder → Which I edit later 2️⃣ Wait 15-20 min for engagement → You need other comments / likes first → Never comment first yourself 3️⃣ Edit your post → Add your link to your post → ONLY edit 14% of the character count 📌 Bonus tips for you: 1. Your link placement matters → 2nd line as rehook → Or at the very end 2. Ditch the hashtags near your link → Hashtags are clickable → Hashtags are blue No distractions. 3. Shorten that URL → Bitly is your friend → LinkedIn will shorten it anyway → But character count still matters (Long links take up character count edit %) 4. Max 14% edit → It's actually 15% but... → I like the 1% wiggle room → Because the algo changes 5. NEVER be first to comment → Wait 15 - 20 min before you comment → You commenting first = bad signal → Let others start the party 👀 Are you serious about LinkedIn? --> Get LinkedIn Premium <-- Use your custom profile link. Edit it often as your CTA. Reference it in the text. ✍️ Examples for you: When Gary V launched his kids book? When Alex Hormozi launched his? Their profile CTA links said: "Get my new X book" Their post copy? All referenced it too. Change it more often than you think. 🔗 P.S. Do you add your link in the comments? Try this way instead. It works. -- 👋 Follow Mark P. Jung for more marketing content. Helpful? ♻️ Repost to share!

You should experiment A LOT early in your career. Once you find your thing? → Go hard at it. 👀 Quick story for you: Early on, I was a marketing Swiss Army knife. SEO, PPC, email, events... I did it all. Marketing has sooo much to it. People told me to stop. That I should really: → "Specialize" ✋🛑 Strongly disagree here. Specializing too early is a trap. You need to explore A LOT first. Why? Your superpower could be hiding. 🙈 Mine hid for 9 years... Keep looking for your Ikigai 🇯🇵 (Japanese concept of purpose) You look for this sweet spot: → What you love → What you're good at → What the world needs → What you can be paid for For me? That bullseye was LinkedIn 🎯 I found it 4 years ago. And went ALL IN. The result? → # 1 ranked LinkedIn growth creator in Canada (Favikon) 🍁 → My content does 1 Million+ impressions per week 📈 → I do LinkedIn full time for the top SaaS brands All because I found my "why" And went all in. 📌 My career advice for you: Early in your career → Be a sponge. Try it all. Don't let anyone push you to specialize. Celebrate being a generalist. UNTIL you find your thing. Then double down ✌ ✨ 👀 P.S. Are you generalist or a specialist? -- 👋 Follow Mark P. Jung for more marketing content. Did this hit home with you? ♻️ Repost to share!

You asking for "feedback" is a trap. Stop doing it. Do this instead 👇 When you say "feedback" People think → critique Same is true here: ❌ "Marketing costs" ✅ "Marketing investments" See the difference? Costs have a negative association. → People want to cut costs → People want to invest ✨ Swap "cost" for → "investment" -- Same for "Feedback" Don't ask for it. ✋🛑 -- 📌 Say these instead: 1) Early stage? → Ask for "ideas"💡 2) Mid stage? → Ask for "notes" ✍️ 3) Late stage? → Ask for "support" 💙 -- 📌 You can try these scripts: 1️⃣ For your early stage ideas: "We're early stage. [Targeting Y audience] [X is our key metric] Lmk if you have any ideas... To hit X goal with Y audience. No pressure! I know you're slammed too." 🧠 Why this works: → Sets clear expectations → No "random ideas" → "Ideas" feels collaborative → Not critical → Takes the pressure off them 2️⃣ For your mid-stage concepts: "We're making progress! 💪 [TLDR of current state] [Key metrics so far] Any notes to refine our approach? Aiming to [specific goal] by [timeline]." 🧠 Why this works: → Shows momentum → Builds confidence → "Notes" feels constructive → Not judgmental → Focuses on improvement → Not criticism 3️⃣ For your late-stage projects: "We're in the final stretch! 🏁 [TLDR of wins / learnings] [Next steps to launch] How you can support: ACTION: → [Your # 1 ask of them] Appreciate your help to hit [X target]!" 🧠 Why this works: → Celebrates progress → Generates excitement → "Support" invites collaboration → Not evaluation → Makes stakeholders feel involved → Not just critics -- Small swaps. Big impact. Your words shape perceptions. Use them wisely ✌️ -- 🎬 SHOUTOUT sidebar: Huge h/t to Ashley Faus for her great POV. Her comments inspired today's post. Go check them out from yesterday. 👋 P.S. Give Ashley a follow, she's awesome! -- Liked this? Repost ♻️ to share it!