BIG Creative is a small company specializing in working with creative teams in the Sports and Entertainment space to streamline processes, inspire audiences, innovate new ideas, and maximize results.
WHAT WE'RE NOT: A project-based agency that comes in for a short period of time to achieve 1 result, or a few quick wins.
WHAT WE MOST DEFINITELY ARE: A partnership company that is committed to helping creative teams in sports and entertainment expand the "big picture" which will ultimately allow everyone to achieve more. We work best when we can lock arms with our partners, build trust within their creative teams, and work collectively to help everyone achieve short-term and long-term goals. We get our hands dirty so when the partnership comes to an end our clients are left with greater, sustainable results.
OUR EXPERTISE:
- Event Presentation
- Control Room Logistics
- Event Experience
- Creative Video Content
- Photography/Design
- Digital Marketing Strategy
- Project Management
- Budgeting/Planning
- Building Processes
- Reviews/Approvals
- Managing Vendor Relationships
- Recruiting
- Training
- Advocacy
BIG Creative was founded by Will Posthumus, an industry veteran with over 15 years of experience working at the highest level of professional and collegiate sports and entertainment organizations.
event presentation, broadcast control room logistics, event experience, video content, branding, graphic design, digital marketing strategy, social media marketing, building processes, budgeting, vendor relationship management, recruiting, training, advocacy, music licensing, broadcasting, photography, creative, partnership marketing, and sponsorship
From our BIG Creative family to yours...we hope you have a very happy and healthy holiday season.
Now go enjoy some bodily movements from our good friend, Nathan Barnatt (aka Keith Apicary aka the President of the Fart Department. No really, that's the name of his company.)
Founder & CEO @ BIG Creative | Marketing, Content, Experience, Strategy
As has become tradition over the last few years at BIG Creative, we wouldn't let you get through the holiday season without some sort of unnecessary music video from us. This year's might look and sound a little different than the usual festive rock song cover, but we think you'll enjoy it just the same.
Thank you for being a part of our network in 2024, and have a wonderful holiday season!
BIG Creative | Will PosthumusJon WilleyKevin ThompsonJordan Sims
This one is for the FANS 🏈 ✨
This Sunday in Seattle, we brought to life the first-ever NFL halftime drone show! It took several months of planning and coordination with our fantastic, skilled collaborators.
The drone show is all about celebrating the famously devoted Seahawks fans - the 12s. The Seattle Seahawks’ dedication to their community and fanbase made this half time show truly special, and we’re so proud to have been a part of the story!
Shout out to Will Posthumus at BIG Creative, Tyler Cofer and the entire Seattle Seahawks crew, our friends at PixMob and our team at Sky Elements Drones. Here's to many more drone shows, for football's most passionate teams.
Our guy, Nathan Barnatt continues to spread joy beyond the crowd at State Farm Stadium. His bodily spasms have been blowing up on social since the game on Sunday and this bit was featured this morning on Good Morning Football. You love to see it.
Thanks for being a part of the BIG Creative network my friend, and for sharing you comedic gifts with our partners at the Arizona Cardinals Football Club, and beyond!!
Have very much enjoyed working with Chrissy Cuda and the Insignia Event Services crew so far this season. We've put on some really impactful shows for Cardinals fans these last few weeks including the Monday night game walk-off winner.
LETS DO IT AGAIN ON SUNDAY!
Yesterday BIG Creative was doing what we do best...supporting our partners in 3 different buildings, with 3 different organizations, in 3 different parts of the country...all at the same time. I just think that's awesome.
Shout outs from me to Noah Berlin who was on the ground in DC with our partners at the Washington Commanders helping to execute their Salute to Service game against the Steelers, as well as Jon Willey who was in Charlotte for the 2nd annual Ally Tipoff event, this year a double-header, put on by the rockstars at the Charlotte Sports Foundation.
We made it all the way to Germany! 🇩🇪
Thanks to our friends at the Carolina Panthers for sending this video yesterday morning of their 2024 Team Intro Film airing before their game at Allianz Stadium in Munich. So cool to see something we were able to create together shared with fans on the other side of the world.
BIG Creative | VERSUS | Tepper Sports & Entertainment
So freakin proud of our partners at the Charlotte Sports Foundation for pulling off this incredible event in the middle of their crazy busy events season. It was premium, elegant, stunning, and looked like SO MUCH FUN for all in attendance.
Thanks for letting us play a part in crafting the event experience.
More photos and content to come from this one next week!
Charlotte is a Tennis Town.
Thank you to the players, partners, and most importantly the fans for transforming this city into something special last night.
Our hearts are full and we can’t wait for what’s next!
#CLTsports
AWESOME behind the scenes look at an amazing event BIG Creative was lucky enough to help support in a variety of ways. Lots of our content and creative showcased in this one.
The Charlotte Sports Foundation continues to create amazing, unique, and premium events for the city of Charlotte year over year!
The Charlotte Invitational at the Spectrum Center drew a sellout crowd of 16,194 fans on Friday 🎾
The men's match between Frances Tiafoe and Carlos Alcaraz was a highlight, with plenty of playful moments and high-level tennis. Tiafoe added some extra fun, wearing a Charlotte Hornets No. 24 jersey and lending his racquet to Carolina Panthers QB Andy Dalton and NFL legend Steve Smith, who stepped in to hit a few balls with Alcaraz.
The night also featured an exciting women’s match between Madison Keys and Sloane Stephens.
#CharlotteInvitational#SpectrumCenter#CarlosAlcaraz#FrancesTiafoe#MadisonKeys#SloaneStephens
GOOD IDEAS + GREAT PEOPLE = MAGIC.
I'm stealing that one from Surf Melendez as that's how he summed up our halftime show this past Sunday at State Farm Stadium. I'm just so dang proud of everyone who touched this project. We had 10 days from idea to execution, including Thanksgiving weekend, to make this thing happen. The end result was incredible and you can feel it in this short clip from the show.
How do you craft an "intimate rooftop performance"...but do it for 65,000 people? Well you put a multi-platinum award winning singer/songwriter on top of one of your Casitas, you empower brilliant sound engineers to craft the perfect mix, you tag in lighting experts who know how to work with a tiny footprint, you work with the network to leverage their SkyCam for the perfect shots, you inspire the internal creative team to get an amazing shot from the rooftop itself, you lean on the professionals in your cheer team to compliment the performance in the best of ways, and you tag in a handful of other operational, logistical, marketing, professional, and executive leaders to bring it all together. Easy, right? 😅 😅😅
We created new sponsor inventory out of thin air and a really awesome idea that has snowballed into a million other ideas for 2025. Incredible and I am so lucky to get to collaborate with all of the amazing people who were involved.
Special MVP shout-out goes to Kelly Heinle who came in to be the glue that held all of this together for us. Thank you for always being an amazing creative partner over the years.
There are a bunch of people who wont get tagged here who deserve credit because they're not on LI or we're not connected, but a few to note: Sam Hough, Chrissy Cuda, Isaiah Moss, MBA, Aron Kennedy, Angie Baker, Mike Marshall, Ben Davis, Steve Maroni, Graham Kurzner, Alanna Fagan, John Adams, Insignia Event Services, Lacey Probst, Orlando Avila, Melissa Gaspard, Alexandria Rimer, Genaro Delgadillo, Adam Romano, Brandon Plinto, Kali Urbina, and so many more.
Another absolutely WILD weekend for the whole team at BIG Creative. December has been the exclamation point of an insane year for us, and a few shout-outs are due.
Thankful for the ability to tag in Eric Long to help us out when support was needed in DC with our friends at the Washington Commanders for the 125th version of the Army vs Navy game. Having elite and experienced game presentation professionals on hand for any extra events (especially mid-season) is a modern luxury but it is one that should become commonplace. Eric, you're one of my favorite people and we appreciate you! Props to Darius Smith for being the leader he is and advocating for another layer of support for such a major event.
Our ongoing partnership with the Arizona Cardinals Football Club this season continued as we had SO MUCH FUN with our holiday themed game which included a special holiday dance battle with another one of my favorite humans, Nathan Barnatt, whom I hadn't seen in almost 7 years. You got the energy in the building right where we needed it and it stayed there for the rest of the game. Also a huge thank you to Jessica Ramberg and the crew at Little Stumps, LLC. for bringing the Christmas Corgi magic to State Farm Stadium! The Insignia Event Services team went ALL-IN on the graphics package for this show and it was fantastic. Good, festive, family fun for all.
Finally, after months of work with the Seattle Seahawks on a project led by Tyler Cofer we brought a fully immersive 13 minute halftime spectacular light and drone show to life in front of The 12s last night and I'm just so proud of this project. We were hands on with this entire project from start to finish helping to craft the story, the movements, the supporting video/displays, the drone formations, and more and it was just such a perfect example of the value the BIG Creative can provide when we're able to dive in with an internal creative and event production team to help them to bring the biggest ideas to life. Thank you to our friends at Sky Elements Drones for yet another amazing drone show collaboration in 2024.
PHEW. We're running on fumes as we finish out the year, but we wouldn't have it any other way. More to come on some of these activations more in depth, but for now we're just thankful to be a part of so many moments that have an impact on so many fans.
SHOUT OUTS:
BIG Creative | Jon Willey, Kevin ThompsonArizona Cardinals Football Club | Surf Melendez, Sam Hough, Isaiah Moss, MBA, and more.
Insignia Event Services | Aron Kennedy, Chrissy Cuda, Mick Signa, Grayson Counts, Jonathan Bosco Noronha, Justin Carter, and more.
Sky Elements Drones | Katherine Claeys, Brian Geck, Kyle Pivnick and more.
Seattle Seahawks | Tyler Cofer, Joseph Lipsen, Dan Hardina, and many more.
TALENTED TEAMMATES | Eric Long, Nathan Barnatt, Genaro Delgadillo, Jamal ‘DJ Mal-Ski’ Mal-Ski, Crisco Kidd, and many more.