Burson

💛 Tomorrow, February 15th, we celebrate the birthday of our visionary founder who shaped not just our agency, but the entire public relations industry. His wisdom continues to guide us as we embrace change while staying true to our core value of excellence. Happy Birthday Harold Burson! 💛 #BursonPerson #PRPioneer #PRLegend

💡Burson’s Brenna C. Terry (Global Healthcare Client Leader) and Tracy Naden (U.S. Chair, Health & Wellness) were at a roundtable hosted by PRWeek with industry leaders from healthcare giants to explore groundbreaking insights from our 2024 Gen Z Healthcare Report.   Discover how Gen Z is reshaping healthcare expectations and learn actionable strategies for building authentic connections with the most health-conscious generation yet: https://lnkd.in/eM-wMBTn   #GenZHealth #HealthcareInnovation #FutureOfHealthcare #HealthcareCommunications #HealthcareMarketing

We loved working with our creative partners at Grey to launch Angel Soft's first-ever Super Bowl campaign with a game-day commercial designed to be missed. For a brand whose core motivation is to end unnecessary tradeoffs, Angel Soft delivered viewers a perfectly timed bathroom break (aka a “potty-tunity”) so they didn’t have to miss the ads, action or entertainment! The Burson team helped build the story starting with a pre-game integration with Fox and extending to executive interviews, a consumer survey on bathroom FOMO, a comprehensive influencer campaign and an announcement tour with Super Bowl MVP Julian Edelman. Learn More: https://lnkd.in/e65x4cHU #client

💡 Congratulations to our Global Chief Innovation Officer Chad Latz on being named to the 2025 PRWeek Dashboard 25!   As one of the biggest comms tech players in the space, Chad continues to push the boundaries of AI innovation, helping to shape the future of the industry.   Read more about Chad's impact: https://lnkd.in/g6qebsZA   #TechPR #AIinPR #BursonPerson

For 30 years, first as Hill & Knowlton and now as Burson, we've partnered with adidas, proving that shared values like ambition, creativity, honesty, and guts are the foundation of any winning team. Three decades is a lifetime in sport – and our own PR industry. Think eight Summer Olympics & Paralympics, eight Men's World Cups, the explosion of women's sport, the entire lifespan of the adidas Predator football boot and endless opportunities in a media landscape that never stands still. Together, and with the help of countless brilliant clients and team members past and present, our relationship has stood the test of time. We have embraced challenges and pushed each other to forego easy choices, ultimately creating work that has expanded the boundaries of what public relations is and can do. Together, we’ve shaped culture, built reputation, driven behavior, and rewritten the rules of the game. Cheers to 30 years of defying expectations. We’re grateful for your partnership, and we can’t wait for what’s next.

We're excited to announce that Randa Stephan (Global Chief Brand Officer) will be serving as a Jury member for the PR Jury at Dubai Lynx International Festival of Creativity 2025! Congratulations Randa on this incredible opportunity to celebrate the creative excellence shaping MENA! 💛 Find out more about the 2025 Dubai Lynx Awards here: https://lnkd.in/d9aqd2q. #DubaiLynx #MENAsCreativeBest #BursonPerson

Consumers today are more connected, informed and empowered than ever before.    Allison Hannon Cirullo, MBA, MSIMC (Global Consumer and Brand Lead, Burson Group) shares the six trends you should know about to reach consumers in 2025: https://lnkd.in/ebPrtF7G

Recapping on a lively session last week week where our Burson Group experts came together to discuss the new Trump 2.0 administration and the implications for Europe, Middle East and Africa and answer our client's questions and address their concerns. Thanks to our speakers Damion Potter, Tom Reed, Anne Kathrin Fritz, Nedal Alasaad and Maria Cardona for a brilliant discussion.

Are you a communications expert with a knack for crafting compelling narratives?     Our Burson Brussels team offers an exciting opportunity to develop and implement integrated communication strategies that align with client goals. As a (Senior) Account Director in the Corporate and Public Affairs (CPA) team, you'll work in a dynamic environment, challenge conventional thinking, and deliver insightful, original advice.     🙌 Want to immerse yourself amongst the best corporate and public affairs strategists? Look no further: https://lnkd.in/eei2UcyM   #Communications #PublicAffairs #CreativeThinking 

Gong Xi Fa Cai! Burson wishes our clients and partners a prosperous and transformative Year of the Snake! As we celebrate Chinese New Year 2025, we’re inspired by the wisdom, agility, and growth this year symbolizes. Across the dynamic APAC region, we’re grateful for the collaborations that drive impactful storytelling and innovation. Here’s to a year of shared success and new opportunities! #HappyChineseNewYear #YearOfTheSnake #Burson