Coalition for Innovative Media Measurement (CIMM)

Attention metrics are being adopted across the industry - but will they really transform it? On December 9 at CIMM London, Tanwa Edu (Lumen Research), Jonathan Waite (Havas), Phil Jackson (Haleon), Karen Nelson-Field PhD (Amplified Intelligence) and Jack Smith (DoubleVerify) will dive into how attention can change the future of media planning and buying. The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

As CIMM London brings together the best and brightest in our industry to tackle the most important innovations and challenges facing our industry today, it’s only right that our closing session takes a peek into the future 👀 🔮 to explore what the market might look like in 2023. With Dave Morgan (Simulmedia), Helen Price (Wavemaker), Sameer Modha (ITV) and Nami Patel (The Walt Disney Company), this can’t-miss panel promises to be informative and very interactive for attendees! Taking place December 9, the event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

We're looking forward to CIMM London on December 9th to discuss global themes in TV measurement like the continuous growth of the streaming landscape and programmatic transactions. Special thanks to our media partner, Beet.TV! Hear from CIMM's Jon Watts for more details on the event. To register, visit: https://lnkd.in/eJ3gPQ93 https://lnkd.in/edX2_pnK

We’re thrilled to have two of the most senior executives in the US TV ad market – Comcast Advertising’s James Rooke & NBCUniversal’s Mark Marshall – join us at CIMM London on December 9 to discuss their vision for the future of the premium video marketplace. The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

Today, the Coalition for Innovative Media Measurement (CIMM), European Association of Communications Agencies (EACA), egta, IAB Europe and WFA hosted their latest gathering of the International Knowledge Exchange, which was created to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace. Discussing the latest measurement innovations, initiatives and solutions in the US and European markets, the members-only event covered: 🛍️ The Importance of Retail Media Standards with Tom Ashby (WFA), Marie-Clare Puffett (IAB Europe) and Anna Westerink (Unilever) 🤷♂️ 🤷♀️ Advertising: Who cares? With Nick Manning (Encyclomedia), Brian Jacobs (BJ&A) and Anne-Laure Dreyfus - Coutinho (egta) ❓What’s Happening at Google and What Does it Mean for Marketers? With David Towers (Wavemaker), Philip Acton (Adform) and CIMM’s Jon Watts. 🔜 Top 5 Predictions for 2025 with Helen Mussard (IAB Europe), Laure Jolibois (EACA), Anne-Laure Dreyfus Coutinho, Tom Ashby and Jon Watts.   Special thanks to our speakers and all who joined! IKE events are open to members of CIMM, EACA, egta, IAB Europe and WFA. For more information, contact info@cimm-us.org.

The big debate: measurement, currency & investment. Are buyers and sellers aligned? We’ll hear perspectives from both sides at CIMM London on December 9, starting with a discussion from the buy-side with Phil Smith of ISBA, YANNICK CARRIOU of Mediametrie, Sarah Mansfield, formerly of Unilever and Jenny Bullis of dentsu. The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93 

What does TV’s data-driven future look like? 👀 At CIMM London on December 9, we’ll hear unique perspectives on this from two fantastic CEOs - Index Exchange's Andrew Casale and Captify®'s Mike Welch - during fireside chat's with Adwanted Events's Justin Lebbon. The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

TV's future is data driven 📈 , but do we need new pipes and platforms to unlock 🔓 the full potential of real collaboration 🤝 ? At CIMM London on December 9, Jayesh Rajdev (ITV), Alex Wright (Channel 4) and Dan Cohen (Sky Media UK) - in a discussion led by Lauren Wetzel (InfoSum) - will unpack the challenges we face today with data collaboration and look to answer what has seemingly become the age old question: can’t we all just get along? The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

The Coalition for Innovative Media Measurement (CIMM) takes London! On December 9, CIMM will round out its 2024 event program with its first in-person Summit in the UK, bringing together industry executives from the US, UK and Europe to explore and debate the latest innovations and developments across measurement and currency, data collaboration and new metrics. We're looking forward to having these industry visionaries take the stage! Kelly Williams (ITV), Helen Price (Wavemaker), Mark Marshall (NBCU), Phil Smith (ISBA), Patrick Béhar (Kantar Media), Sarah Mansfield (formerly Unilever), YANNICK CARRIOU (Mediametrie), Jenny Bullis (dentsu Media), Mike Welch (Captify), Andrew Casale (Index Exchange), Thomas Bremond (FreeWheel), Lauren Wetzel (InfoSum), Jayesh Rajdev (ITV), Dan Cohen (Sky Media UK), Nami Patel (The Walt Disney Company), Colleen Fahey Rush (Paramount Advertising), Nick North (BBC), Sue Unerman (Brainlabs), Stephane Coruble (RTL AdAlliance), Brian Jacobs, Nick Manning, Cadi Jones (Index Exchange), Tanwa Edu (Lumen Research), Jonathan Waite (Havas Media Group), Phil Jackson (Haleon), Jack Smith (DoubleVerify), James Rooke (Comcast Advertising), Alex Wright (Channel 4), Paul Goode (Comscore, Inc.), Dave Morgan (Simulmedia), Sameer Modha (ITV) & more! We're delighted to feature Beet.TV as our media partner, with video coverage sponsored by Index Exchange. The event is for CIMM members, but there are a limited number of tickets available for request for senior industry executives. Register your interest in attending here: https://lnkd.in/eJ3gPQ93

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing complexity and fragmentation. Our 🆕 study with OpenAP - in collaboration with ThinkMedium - urges that ⏱️ now is the time ⏱️ to reassess current approaches to identity and identity resolution (IDR) to build a more effective, efficient, and durable ecosystem. The report, which provides a diagnostic analysis of current IDR landscape for data-driven video and outlines recommendations for strengthening & improving the ecosystem, can be downloaded here: https://lnkd.in/evXnetX6