Communications Strategy Group (CSG®)

To hire the best PR agency for your business, you'll want to dig deeper than prices and services. Getting the full picture of a candidate's qualifications, resources and viability as a partner in the long term requires asking a few targeted questions: ❓ Do they have a proven track record with similar brands? ❓Can they integrate with your in-house or third-party marketing team? ❓Can they scale with you as you grow or adapt to changing needs over time? ❓How do they measure the results of their work? To see the rest of the top 10 questions you need to ask when evaluating a PR agency, visit the CSG blog. #PR #PublicRelations #BusinessComms

Digital marketing is a huge domain full of nuance, technicalities, and choices to make. Supercharge your online campaigns by enlisting the help of industry experts who can help you figure out what channels to prioritize, what schedule to follow, and what metrics to track. Learn all about our expertise in this area and how we can help. #DigitalMarketingStrategy #BusinessStrategy #Communications

Was CorePower Yoga's "Yoga on the Rocks" series a success? We'd say so... ✴️ 90 media hits ✴️ 20 million+ impressions ✴️ 4 local media star emcees engaged ✴️ 4 sold-out events But why was this the case? It all started with a balanced PR strategy leveraging influencer partnerships, public outreach and media relations. This case study is yet another example of how tactics and audiences correlate and why each campaign needs to be custom-built by experts who know the people your business is trying to reach. #PR #Marketing #StrategicComms

Today we're giving thanks for our clients, past and present, over the past 20 years. Wishing you and your loved ones a safe and happy Thanksgiving. 🙏 🦃 #Thanksgiving #ThankYou #MarketingAgency

5 keys to PR strategy for B2B companies: 1️⃣ Buyer Personas Your buyers are likely to be navigating complex decisions that involve large budgets. For a compelling PR campaign that will incline them toward your product or service, you need to get into their heads. What media do they consume and trust? What are their values? 2️⃣ Tailored Messaging One size may fit all, but it doesn't fit well. Engage, inspire, and persuade your audience by making each piece of content as specific as possible to their challenges and wants. 3️⃣ Competitive Analysis You need to understand the landscape you're working in so that you can differentiate yourself. Find out what competitors are doing, on what channels, and how much overlap there is between you and them in your audience's mind. 4️⃣ Thought Leadership Your team is your most valuable asset when it comes to establishing thought leadership. You're likely surrounded by expertise in different specialties that you can harness to establish your company as an authority in your space. 5️⃣ Data and Statistics Without analytics, whether your decisions are moving you in the right direction is anyone's guess. Data also provides you a steady stream of newsworthy statistics that industry media and B2B buyers expect. #PublicRelations #B2B #BusinessComms

Your willingness to turn challenges into opportunities makes us all better Tammy! Thanks for all the learning, teaching and stellar work you do at CSG every day. ❤️ #WeAreCSG #WhoWeAre #MarketingAgency

To see how healthcare PR can make a rapid difference in the amount and quality of media coverage your business or organization receives, look no further than our partnership with USAHS, a leading health sciences university that engaged us to boost enrollment, recruit distinguished faculty and form relationships with clinical partners. With a two-part media relations strategy, CSG got to work. Sustained attention on USAHS's graduate programs soon followed from high-profile national outlets, esteemed trade publications and local media. Remember, PR isn't just getting your business into the conversation. It's ensuring that you enter it at the right moments and for the right reasons. #PublicRelations #StrategicCommunications #BusinessComms

Blueprint Prep, the foremost test prep and professional training company for law and medicine, approached us to raise awareness of its resources for skilled professionals and to elevate its already authoritative status in the industry. With those goals in mind, CSG designed and executed a campaign to secure top-level press coverage in trade publications. Not long after, Blueprint Prep's name began to show up in high-profile outlets, at premier conferences and in the first-place spot of prestigious higher ed and business awards contests. Coincidence? We think not. #PR #Marketing #StrategicCommunications

For aerospace startups and investors alike, the search for sustainable partnerships can be laborious and risky. But CSG has an answer: our four-month startup accelerator programs can help you whether you're looking for ROI or for the funding to make your interstellar dreams reality. Ready for liftoff? Visit our site to learn more. 🚀

Blueprint Prep, the foremost test prep and professional training company for law and medicine, approached us to raise awareness of its resources for skilled professionals and to elevate its already authoritative status in the industry. With those goals in mind, CSG designed and executed a campaign to secure top-level press coverage in trade publications. Not long after, Blueprint Prep's name began to show up in high-profile outlets, at premier conferences and in the first-place spot of prestigious higher ed and business awards contests. Coincidence? We think not. #PR #Marketing #StrategicCommunications