Comscore, Inc.

There are lots of reasons to enjoy this long Presidents Day Weekend 🗽 with Valentine's Day as the opening act! 💓 💋 As we head into the Presidents/Valentine's weekend, Comscore’s Paul Dergarabedian takes a closer look at what attracts audiences to movie theatres this holiday —featuring our Comscore Movies data! #CaptainPaddington #BlackPanther #Deadpool #50ShadesofGrey #ValentinesDay #FridayThe13th #BobMarleyOneLove #Comscore

Want to sleep more at night 🛏️ , gain richer consumer insights, and reduce media waste? Check out this clip from our recent Data Divas panel in the C-Space at CES, where Noelle Huynh, Warner Bros. Discovery, talks with our CMO Jackelyn Keller about personification (aka person-level insights into who is watching 👀 content). Thrilled to hear 🙌 that Comscore is helping Noelle (and, hopefully, many others) catch more Zs 😴 with our patented person-level viewing data that leverages Big Data. #CES #Comscore #WarnerBrosDiscovery #consumerinsights #personification

We measure and analyze consumer behaviors wherever people engage with content —and during Super Bowl LIX 🏈 a lot happened on social media.  A peek into our Comscore Social Measurement highlights: 🔹 The National Football League (NFL) owned the top posts including those about the Kendrick Lamar halftime show and a Rihanna throwback from 2023.                                                                                                                     🔹 TikTok had a topsy turvy January, but is ruling 👑 February so far especially during the Big Game, accounting for 46% of social actions (versus Instagram, with 39%). #touchdown #score #superbowlLIX #Comscore #socialmedia #measurement

Mark your calendars! Comscore is heading to CTV Connect in NYC on March 12-13 and we'll be showing up in primetime! ⚡ Start your morning with us at breakfast, where we’ll be super-powering your day! ☕🚀 You might just win our grand prize (hint: it's totally on theme 👀📺) ⚡ Sit in on our myth-busting roundtables on March 13 where we break down currency confusion, converged media plans, upfront buying myths and more ⚡ Stop by our interactive booth in the Live Exchange area to talk all things CTV measurement & activation Who’s joining us? Let's connect live - book a time with our team! https://lnkd.in/ePDVdUki

🙌 Excited to have our CMO Jackelyn Keller take the stage at Marketecture Media Live!  Don’t miss the ‘Chaos in CTV’ session where she will join Karen Babcock, Comcast for an inside look at what's shaping the future of Connected TV.  Hint - it's all about the right measurement playbook. 📖 #streaming #measurementplaybook #Comscore #Marketecture

What's the link between #SuperBowl 🏈 weekend audiences and film success at the Box Office? 🍿 🎞️ Our Senior Media Analyst Paul Dergarabedian unpacks the hits and misses.

That’s a wrap on the Media Insights & Engagement Conference in Scottsdale! 🌵   Comscore’s Tara Gotch, Lauren I., and Laura Fitzpatrick spent the last few days in the desert for discussions with some of the nation's largest content creators and owners in linear, digital and CTV. In a multi-currency landscape, Comscore is writing the measurement playbook to help our partners move forward with confidence. #MediaInsights #AudienceMeasurement #Comscore #MultiCurrency #AI #MediaTrends

Who doesn’t love a pedicure with a side of personification and measurement disruption? 💅📊 We’re excited to kick off our snackable video series, Barbershop, Beauty & Local Buzz, where we’ll bring neighborhood gossip and local tips straight to your social feed. ✂️💄📱 Hosted in local barbershops and beauty salons across America, we’ll cover a broad range of topics. From social measurement 📉 and programmatic pipes 🔗 to media currency 💰 (spoiler alert: it’s all multi-currency now) and the streaming revolution 📺, we’ve got the scoop from the best and brightest minds in our own community—starting with dentsu’s Jennifer Hungerbuhler, EVP, Head of Publisher Direct. 🎤✨ Stay tuned for the buzz! 🐝 #LocalBuzz #MediaMeasurement #BigData #Comscore Jackelyn Keller dentsu

What makes Comscore segments so powerful for programmatic activation? It all comes down to three key components: 🌟 Top-quality data 💡 AI-powered audience scale 🚀 Privacy-first, ID-free targeting In this clip, Natalie Laurin Murphy, Marketing Director of Proximic by Comscore explains to Comscore's CMO Jackelyn Keller why 25+ years of measuring consumer behavior gives advertisers an edge. Watch now, then stay tuned as we break down each of these components throughout February! https://lnkd.in/eq74YGQ8. #Comscore #Advertising #Programmatic #Marketing

🌟EVERY market counts.  All 210 local markets from Comscore ladder up into a national view, making it easier to optimize your national ad campaigns locally. 📊Deliver your campaign ROI with granular insights at the market level—across the entire U.S.🇺🇸 🎓 Introducing the new lesson series from Comscore: bite-sized nuggets to help you navigate the noise in measurement. #Comscore #MediaMeasurement  #simplemath #kiss